大和发布研报称，由于腾讯控股(00700)上季整体收入表现疲弱，下调集团期内游戏收入预测，料上季 本地游戏业务收入为373亿元人民币，同比增长12%，按季则跌13%。该行下调腾讯2026至2027年每股 盈测1至2%，重申其"买入"评级，但将目标价由750港元下调至725港元。 大和重新审视腾讯上季表现的预测，预期集团的国内游戏业务将因季节性因素及高基数效应而放缓，而 国际游戏业务在第三季异常强劲后表现趋于平稳，另招聘AI人才与GPU租赁成本将对营运开支构成上 行压力。 ...

（原标题：南向资金今日净买入36.63亿港元，腾讯控股净买入6.63亿港元） 1月20日恒生指数下跌0.29%，南向资金全天合计成交金额为972.83亿港元，其中，买入成交504.73亿港元，卖出成交468.10亿港元，合计净买入金 额36.63亿港元。具体来看，港股通（深）累计成交金额378.04亿港元，买入成交190.11亿港元，卖出成交187.93亿港元，合计净买入金额2.18亿港 元；港股通（沪）累计成交金额594.79亿港元，买入成交314.62亿港元，卖出成交280.18亿港元，合计净买入金额34.44亿港元。 成交活跃股方面，今日上榜个股中，南向资金成交金额最多的是腾讯控股，合计成交额63.88亿港元，阿里巴巴-W、小米集团-W成交额紧随其 后，分别成交48.94亿港元、46.53亿港元。以净买卖金额统计，净买入的个股共有8只，腾讯控股净买入额为6.63亿港元，净买入金额居首，该股 收盘股价下跌1.48%，美团-W净买入额为5.73亿港元，小米集团-W净买入额为3.95亿港元。净卖出金额最多的是中芯国际，净卖出7.18亿港元，该 股收盘股价下跌3.25%，中国移动、洛阳钼业遭净卖出6.37亿港元 ...

Investment Rating - The report maintains a "Buy" rating for Tencent with a target price of 792 HKD [6][5][28] Core Insights - Tencent's revenue for Q4 2025 is expected to grow by 13% year-on-year, with adjusted net profit projected to increase by 16% to 643 billion RMB [1] - Key growth drivers include the launch of multiple new games, improved advertising efficiency through AI, and enhanced support for AI mini-programs on WeChat [1][3][4] - The gaming segment is anticipated to see a 16% increase in revenue, while advertising revenue is expected to rise by 20% [2][4] Summary by Relevant Sections Gaming Business - Tencent's gaming revenue for Q4 is projected to grow by 16%, with the new game "Counter-Strike: Future" expected to generate 35-70 billion RMB in its first year [2][12] - The game fills a gap in Tencent's PVE shooting game offerings and has already achieved over 10 million players shortly after launch [2][12][16] Financial Technology - Financial technology revenue is expected to grow by 9%, driven by a slowdown in social retail growth [3] - AI mini-programs are anticipated to enhance e-commerce and local services, with significant growth expected in 2026 [3][19] Advertising Revenue - Advertising revenue is projected to increase by 20%, driven by budget increases from long-tail advertisers and efficiency improvements from AI [4] - WeChat's advertising capabilities are evolving, with new features aimed at enhancing social commerce [4][19] Profit Forecast and Valuation - Revenue forecasts for Tencent have been slightly adjusted downwards for 2025-2027, with adjusted net profit estimates also revised [5][24] - The target price of 792 HKD corresponds to a PE ratio of 21.6 for 2026, reflecting a slight decrease from previous estimates [5][28][30]

Core Insights - Goldman Sachs reports that the Chinese gaming and entertainment sector experienced significant stock price increases in 2025, with large and mid-cap stocks rising by 50% to 80% compared to the Hang Seng China Enterprises Index's 26% [1] - The report indicates that the strong performance is driven equally by valuation expansion and earnings per share growth [1] - Looking ahead to 2026, the firm believes the risk-reward profile remains attractive, with a focus on "alpha" driven opportunities [1] Group 1: Market Trends - Chinese gaming publishers and content platforms, represented by Tencent Holdings and NetEase, are accelerating their overseas expansion, leveraging capital, talent, and technological capabilities [2] - The global market share of Chinese game manufacturers is expected to increase from the current level of approximately 15% [2] Group 2: AI Impact - AI is seen as a transformative force, reducing production and labor costs while enhancing efficiency and revenue potential, particularly in gaming and advertising sectors [2] - The total addressable market (TAM) for AI-generated film tools is projected to expand tenfold by 2028 [2] Group 3: Investment Recommendations - Goldman Sachs identifies key buy stocks including Tencent, NetEase, Kuaishou, Bilibili, and Tencent Music, with Tencent's core business expected to maintain low to mid-double-digit growth annually [2] - The firm maintains a "buy" rating on Tencent, lowering the target price from HKD 770 to HKD 752 [2]

智通财经APP获悉，高盛发布研报称，中国游戏与娱乐板块在2025年股价经历了广泛上涨，大中型股涨 幅达50至80%(相较恒生中国企业指数的26%)，并在2026年初延续强劲表现，部分股票涨幅高达30%(相 较相关指数约3-5%)。该行认为此次上涨一半由估值扩张、一半由每股盈利增长所驱动。 高盛选出的核心买入股份，包括腾讯、网易、快手-W(01024)、哔哩哔哩(BILI.US)、腾讯音乐。该行认 为腾讯的核心业务(游戏+广告)将继续保持每年低至中十位数的增长，主要受惠于常青游戏的持续力、 关键产品管线，以及广告生态系统在变现与人工智能上的助力。该行继续认为，腾讯是人工智能应用的 重要代理，也是投资者的核心持股。该行维持腾讯"买入"评级，下调目标价由770港元降至752港元。 (2)海外市场扩张加速：中国游戏发行商及内容平台(以腾讯控股(00700)、网易-S(09999)为代表)正在加 快出海步伐。中国游戏厂商的优势在于资本与人才密集、技术能力突出以及高效的持续内容升级，这些 因素正推动其全球市场份额从当前约15%水平进一步提升。 (3)人工智能应用的赋能与颠覆方面，高盛指AI不仅开始降低生产与人力成本，提高 ...

Financial Forecast - The company is expected to achieve revenue of 195.4 billion yuan in Q4 2025, representing a year-over-year growth of 13% [1] - Value-added services are projected to generate 90.9 billion yuan, with a year-over-year increase of 15% [1] - Within value-added services, the gaming sector is anticipated to reach 59.3 billion yuan, growing by 21% year-over-year, while social networking is expected to generate 31.6 billion yuan, up by 6% [1] - Online advertising revenue is forecasted at 40.5 billion yuan, reflecting a 16% year-over-year growth [1] - Financial technology and enterprise services are expected to generate 61.9 billion yuan, with a year-over-year growth of 10% [1] - The gross margin is projected to be 20%, an increase of 3.0 percentage points year-over-year, resulting in a gross profit of 108.7 billion yuan, up by 20% [1] - Non-IFRS operating profit is expected to be 70 billion yuan, an 18% increase year-over-year, with a non-IFRS net profit of 65.1 billion yuan, also up by 18% [1] Gaming Sector - Revenue from gaming is expected to grow by 21% year-over-year in Q4 2025, with domestic and overseas markets growing by 17% and 28% respectively [1] - Domestic evergreen games are performing steadily, with shooting games showing strong performance, particularly titles like "Delta Force" and "Valorant Mobile" contributing to revenue growth [1] - Several key new games are set to launch in Q1 2026, indicating strong future growth potential in the gaming sector [1] - Overseas, Supercell's "Clash Royale" continues to generate high revenue, and the AAA game "Dying Light: The Beast" is performing strongly, supporting sustained high growth in overseas gaming [1] Marketing Services - Revenue from marketing services is projected to grow by 16% year-over-year in Q4 2025, with the WeChat ecosystem advertising being the main growth driver [2] - The performance of video accounts and search ads remains strong, benefiting from enhanced advertising efficiency and conversion rates due to the synergy of content ecology and AI capabilities [2] Financial Technology and Enterprise Services - Revenue from financial technology and enterprise services is expected to grow by 10% year-over-year in Q4 2025, with stable payment business and double-digit growth in wealth management and micro-loan services [2] - Cloud business is anticipated to exceed 20% year-over-year growth, with WeChat's small store e-commerce technology service fees continuing to contribute to revenue [2] - Recent organizational adjustments in AI business aim to enhance the efficiency of large model development, with WeChat officially launching an AI mini-program developer growth plan [2] Profit Forecast and Investment Rating - The company is adjusting its profit expectations, forecasting revenues of 752.8 billion yuan, 847.5 billion yuan, and 931.5 billion yuan for 2025-2027 [2] - Non-IFRS net profit is projected to be 260 billion yuan, 299.2 billion yuan, and 338.4 billion yuan for the same period, with corresponding Non-IFRS EPS of 29, 33, and 37 yuan [2] - Based on the SOTP valuation method, the target market value for Tencent Holdings' various businesses in 2026 is set at 6.5 trillion yuan, corresponding to a target price of 791 HKD, maintaining a "buy" rating [2]

Investment Rating - The investment rating for Tencent Holdings is "Outperform the Market" (maintained) [2][8][23] Core Views - Tencent is expected to achieve revenue of CNY 194.6 billion in Q4 2025, representing a year-on-year growth of 13%. The network advertising sector is anticipated to perform steadily, benefiting from the release of advertising inventory and AI integration. The gaming business is expected to show strong performance, particularly with the game "Delta Operation" [4][9] - The company is increasing its investment in AI, which is expected to offset some operational leverage release. The AI investment will primarily manifest in R&D expenses, projected to grow by 28% in Q4 2025 [4][10] - The gaming segment is projected to generate revenue of CNY 58 billion in Q4 2025, with a year-on-year growth of 18%. Domestic game revenue is expected to grow by 16%, supported by established titles like "Honor of Kings" and "Peacekeeper Elite" [5][15][21] - Marketing services revenue is expected to reach CNY 41.3 billion in Q4 2025, reflecting an 18% year-on-year increase, driven by AI enhancements in advertising efficiency [6][19] - Financial technology and enterprise services are projected to grow by 9% year-on-year, with revenue expected to reach CNY 61.2 billion in Q4 2025, primarily driven by payment services [20] Summary by Relevant Sections Financial Performance - Q4 2025 revenue is expected to be CNY 194.6 billion, with a 13% year-on-year increase. Non-IFRS operating profit is projected at CNY 68.1 billion, up 15% year-on-year, and net profit is expected to be CNY 65.2 billion, reflecting an 18% increase [4][10][11] - The expected Non-IFRS net profit margin is 34% for Q4 2025 [10] Gaming Business - The gaming revenue forecast for Q4 2025 is CNY 58 billion, with an 18% year-on-year growth. Domestic game revenue is expected to grow by 16%, while overseas game revenue is projected to increase by 22% [5][21] Marketing Services - Marketing services revenue is anticipated to be CNY 41.3 billion in Q4 2025, marking an 18% year-on-year growth. AI-driven enhancements are expected to improve advertising efficiency significantly [6][19] Financial Technology and Enterprise Services - Revenue from financial technology and enterprise services is expected to reach CNY 61.2 billion in Q4 2025, with a 9% year-on-year growth, primarily driven by payment services [20]

Investment Rating - The investment rating for Tencent Holdings is "Outperform the Market" (maintained) [2][8][23] Core Views - Tencent is expected to achieve revenue of CNY 194.6 billion in Q4 2025, representing a year-on-year growth of 13%. The network advertising sector is anticipated to perform steadily, benefiting from the release of advertising inventory and AI integration. The gaming business is expected to show strong performance, particularly with the game "Delta Action" [4][9] - The company is increasing its investment in AI, which is expected to offset some operational leverage release. The R&D expenses related to AI are projected to grow by 28% in Q4 2025 [4][10] - The gaming revenue is projected to reach CNY 58 billion in Q4 2025, with a year-on-year growth of 18%. Domestic game revenue is expected to grow by 16%, supported by established titles like "Honor of Kings" and "Peacekeeper Elite" [5][21] - Marketing services revenue is expected to be CNY 41.3 billion in Q4 2025, reflecting an 18% year-on-year increase, driven by AI enhancements in advertising [6][19] - Financial technology and enterprise services are projected to grow by 9% year-on-year, with revenue expected to reach CNY 61.2 billion in Q4 2025 [20] Summary by Sections Financial Performance - For Q4 2025, Tencent's Non-IFRS operating profit is expected to be CNY 68.1 billion, a 15% increase year-on-year. The Non-IFRS net profit is projected to be CNY 65.2 billion, reflecting an 18% year-on-year growth, with a net profit margin of 34% [10][11] - The overall revenue for 2025 is forecasted to be CNY 752 billion, with a year-on-year growth of 14% [11][30] Gaming Sector - The gaming business is expected to generate CNY 58 billion in revenue for Q4 2025, with a year-on-year growth of 18%. The domestic gaming revenue is projected to grow by 16% [5][21] - Upcoming game releases, including "Delta Action" and "Future of Counterattack," are anticipated to enhance revenue streams [21] Marketing Services - Marketing services revenue is expected to reach CNY 41.3 billion in Q4 2025, with an 18% year-on-year increase. AI-driven advertising solutions are expected to improve operational efficiency for advertisers [6][19] Financial Technology and Enterprise Services - Financial technology and enterprise services are projected to grow by 9% year-on-year, with expected revenue of CNY 61.2 billion in Q4 2025. The growth is primarily driven by payment services and the introduction of AI applications in WeChat mini-programs [20]

本文字数：2128，阅读时长大约4分钟 作者 |第一财经 李隽 封图 |AI生成 腾讯控股（00700.HK）1月13日触及639港元的阶段性顶部之后，走出了连续五根阴线。1月19日跌幅超 过1%，一度跌破610港元大关。 从2025年10月2日触及683港元高点至今，腾讯走出了"一浪低于一浪"的走势：恒生指数4次突破27000 点，但腾讯三个重要顶部分别是683港元（2025年10月2日），662港元（2025年11月11日），639港元 （2026年1月13日），呈现出阶段性顶部不断向下的技术走势。 业内人士认为，2022年10月至今腾讯股价累计上涨超过两倍，长线表现优于多数科技股，近期资金锁定 利润并部分撤离，南下资金流入放缓，近几个月的走势弱于恒生指数，预计短期依然会震荡。长期来 看，公司基本面仍向好，人工智能业务持续推进，持续回购股份都向市场传递信心。 2026.01.19 1月18日国海证券分析师陈梦竹发布研究报告预计，腾讯控股2025年第四季度实现营业收入1954亿元， 同比增长13%，预计当季毛利率20%，同比提升3个百分点；毛利润1087亿元，同比增长20%；非国际会 计准则归属于母公司股东 ...

腾讯控股（00700.HK）1月13日触及639港元的阶段性顶部之后，走出了连续五根阴线。1月19日跌幅超 过1%，一度跌破610港元大关。 从2025年10月2日触及683港元高点至今，腾讯走出了"一浪低于一浪"的走势：恒生指数4次突破27000 点，但腾讯三个重要顶部分别是683港元（2025年10月2日），662港元（2025年11月11日），639港元 （2026年1月13日），呈现出阶段性顶部不断向下的技术走势。 业内人士认为，2022年10月至今腾讯股价累计上涨超过两倍，长线表现优于多数科技股，近期资金锁定 利润并部分撤离，南下资金流入放缓，近几个月的走势弱于恒生指数，预计短期依然会震荡。长期来 看，公司基本面仍向好，人工智能业务持续推进，持续回购股份都向市场传递信心。 回购步伐不止 根据媒体报道，在1月15日举行的2026微信公开课PRO活动上，腾讯披露多项备受市场关注的最新数 据：微信小程序在跨境及境外用户中的使用次数突破50亿次，覆盖范围扩展至全球100个国家和地区； 同时，2025年8月至12月，承载微信小店的"订单与卡包"访问数量增长132%，成交额增长320%。 1月15日，中金公司发 ...