RT Alexandra S. Levine (@Ali_Lev)The CEO of the new TikTok venture may be relatively unknown in some tech circles, but he's been widely seen as the most influential US-based leader at TikTok.Adam Presser is now at the helm of an app worth at least $14B and used by more than half the US: https://t.co/3VXNxeq8uL ...

Let's start with tick tock. As I said, this is years in the making at this point. Now that we have some sort of conclusion, we'd love to hear your thoughts.Well, it has been a long time. I served as CEO in 2020. And things have changed a lot since then.Back then, the administration was trying to ban the app, went into purgatory for five years. And now it's come back outside to say to the two big guys, a tick tock to my friend showed you who's the CEO now. Well done.It's about time this was behind us. And I ...

Core Insights - The discussion revolves around the evolution and future of TikTok, particularly in the context of its ownership and user experience, as well as the broader implications for media consumption and competition among platforms [1][2][3]. TikTok and User Experience - TikTok has undergone significant changes since its initial ban attempts, and the current ownership is expected to resolve security concerns for U.S. users, allowing for a more comfortable user experience [5]. - The app's interface is not anticipated to change significantly, but the algorithm may be retrained using U.S. data, which could lead to unpredictable outcomes [4][5]. Competition in Media Consumption - Younger demographics are increasingly spending time on platforms like TikTok, YouTube, and Instagram, which competes for attention against traditional media and streaming services [8][9]. - Streaming services focus on long-form storytelling, while platforms like TikTok cater to short-form content, indicating a shift in how audiences engage with media [9]. Media Industry Dynamics - The competition among major media companies, such as Netflix and Paramount, is intensifying as they seek to consolidate and scale in response to declining revenues from traditional pay-TV models [20][21]. - Paramount is under pressure to increase its bid for Warner Brothers Discovery to remain competitive, with expectations that a higher offer may be necessary to secure the acquisition [21][22].

TikTok picked an insider to lead its newly created US business, choosing an executive with deep ties to the entertainment world and history reporting up to ByteDance’s leadership https://t.co/Ufl4fNzrXC ...

>> "BLOOMBERG TECH. " IS LIVE FROM COAST-TO-COAST WITH CAROLINE HYDE IN NEW YORK AND ED LUDLOW IN SAN FRANCISCO. ED: THIS IS "BLOOMBERG TECH. " INTEL PLUNGES AFTER THE CHIPMAKER WARNED IT STRUGGLING WITH MANUFACTURING PROBLEMS. CAROLINE: CHINA'S TECH FIRMS GET AN INITIAL GREEN LIGHT TO START PREPARING ORDERS FOR H200 CHIPS. ED: TIKTOK AND BYTEDANCE CLOSE A DEAL TO OPERATE IN THE U.S. CAROLINE: LET'S LOOK RIGHT NOW I U.S. MARKETS AS WE CLOSE UP THIS WEEK. A VOLATILE TRADING WEEK TO SAY THE LEAST. CONSUMED BY ...

My next guest is one of the key experts who testified before Congress recommending a sale or ban of Tik Tok nearly two years ago. Let's bring back Ivan Sarini, the CEO of cyber security company Faroo. Ivan, it's great to see you.It's been a little while. Um, what's your reaction to the deal. >> Yes, thank you for having me.First of all, it's great and amazing news for all of the Tik Toks users that the app it will be uh still in business and everyone will be enjoying it moving forward. So uh and one of the ...

Social media stocks are slightly higher today after the deal to keep Tik Tok in the US was finalized yesterday. Let's bring in Julia Borson to tell us how it's going to work. What are the details.Hi, Julia. >> Hi, Kelly. That's right.The Tik Tok app on your phone has new owners in the US and its algorithm is being retrained on US data. Now, the new company's majority owners are Oracle, Silverlake, and Abu Dhabi based MGX with 19% still owned by Bite Dance, and the and the app's 200 million US-based users wi ...

Core Insights - The deal to keep TikTok operational in the US has been finalized, with new ownership primarily by Oracle, Silverlake, and Abu Dhabi-based MGX, while ByteDance retains a 19% stake [2] Group 1: Ownership and Operations - TikTok's algorithm is being retrained on US data under the new ownership structure, which may impact user experience and advertising returns [2][3] - The app's 200 million US users will not need to download a new version, indicating continuity in user access [2] Group 2: Competitive Landscape - Uncertainty regarding TikTok's future has previously benefited competitors like Meta, Snap, YouTube, and Pinterest, as brands may delay advertising investments until TikTok's ROI becomes clearer [3] - A significant risk for TikTok is the rising popularity of Instagram's Reels, with average user time on TikTok decreasing from 1 hour to 52 minutes, while Instagram's user time has increased from 33 minutes to 36 minutes [4] Group 3: E-commerce Potential - TikTok is expected to aggressively expand its e-commerce segment, potentially challenging established players like Shein and Sephora [5] - E-marketer forecasts that TikTok Shop will achieve over $20 billion in US sales this year, with projections of growth to $37 billion by 2029 [5]

TikTok Seals Deal to Operate in the US After Years of Drama. Listen for more on Bloomberg Intelligence. https://t.co/SvYZTPvXwa ...

President Donald Trump and TikTok said Thursday that the company had formed a joint venture to keep the video-sharing app operating in the U.S. under new American leadership. The company said Adam Presser, who has been serving as TikTok’s head of operations and trust and safety, will be the CEO of TikTok USDS Joint Venture. ...