Core Insights - OnePay, a fintech firm majority-owned by Walmart, is set to introduce cryptocurrency trading and custody features in its mobile app, enabling U.S. consumers to buy, hold, and spend digital assets like Bitcoin and Ethereum [1][2] - The integration of crypto services is part of OnePay's strategy to evolve into a comprehensive digital finance platform, similar to popular super apps like WeChat [2][3] - By allowing customers to convert crypto holdings into cash for use at Walmart, OnePay aims to enhance its digital finance strategy and connect crypto adoption with its retail ecosystem [4] Company Overview - OnePay was founded in 2021 through a joint venture between Walmart and Ribbit Capital, and has expanded its financial offerings to include high-yield savings accounts, debit and credit cards, and buy now, pay later options [3] - The app currently ranks fifth on the Apple App Store for free finance apps, outperforming competitors like JPMorgan Chase, Robinhood, and Chime, which already offer crypto features [7] Industry Context - The expansion of OnePay's services comes amid a broader trend of increasing cryptocurrency adoption in the U.S., spurred by policy changes during President Trump's administration [5] - Major financial institutions, including Morgan Stanley, are rapidly integrating digital assets into their offerings, indicating a shift in the financial landscape [5][6] - Zerohash, the infrastructure provider for OnePay's crypto services, recently raised $104 million in funding, positioning itself as a key player in the fintech and banking sectors [6]

Fintech & Crypto - OnePay, a Walmart-backed fintech company, plans to launch crypto trading and custody services later this year [1] - The initial crypto offerings will include Bitcoin ($BTC) and Ethereum ($ETH) [1]

🚨UPDATE: WALMART-BACKED FINTECH PLATFORM ONEPAY WILL LAUNCH CRYPTO TRADING AND CUSTODY FEATURES LATER THIS YEAR ~ CNBC ...

JUST IN: Walmart-backed OnePay to offer Bitcoin and crypto trading 🚀 https://t.co/gnFAIPokbO ...

Core Insights - OnePay, a fintech firm majority-owned by Walmart, is expanding its offerings to include cryptocurrency trading and custody services on its mobile app [1][2] - The company aims to become a comprehensive digital finance platform, similar to international super apps like WeChat, by adding various financial services [3] Company Developments - OnePay will enable users to trade bitcoin and ether later this year, collaborating with startup Zerohash for this initiative [2] - The app currently provides a range of services including high-yield savings accounts, credit and debit cards, and buy now, pay later loans [3] - OnePay's mobile app is gaining popularity, ranking No. 5 on Apple's app store for free finance apps, surpassing larger competitors like JPMorgan Chase and Robinhood [6] Industry Context - The mainstream adoption of cryptocurrency is increasing, particularly following a shift in the U.S. government's stance under President Trump [4] - Major financial institutions, including Morgan Stanley, are beginning to offer crypto products, indicating a growing trend in the industry [4][5] - Zerohash recently raised $104 million in funding, highlighting the increasing investment in companies involved in cryptocurrency [5] Market Position - OnePay benefits from its integration with Walmart's checkout process, providing access to 150 million weekly shoppers, while also targeting a broader audience beyond Walmart customers [7]

Core Insights - OnePay, a fintech firm majority owned by Walmart, is launching a wireless plan to enhance its offerings and become a comprehensive financial services platform [1][3] - The new OnePay Wireless plan will cost $35 per month for unlimited 5G data, talk, and text on the AT&T network, with easy in-app activation and no credit checks or activation fees [2][4] - The partnership with Gigs aims to reduce customer acquisition costs for AT&T, allowing savings to be passed on to consumers [4][5] Company Overview - OnePay was established in 2021 by Walmart in collaboration with Ribbit Capital, with the goal of becoming a super app similar to WeChat or Alipay [3] - The services offered by OnePay include credit and debit cards, high-yield savings accounts, buy now, pay later loans, and a digital wallet with peer-to-peer payments [1][3] Industry Context - The integration of wireless services into fintech platforms is a growing trend, with other companies like Klarna and Nubank also expanding their service offerings [4] - Gigs CEO Hermann Frank highlighted that the average consumer overpays for phone bills, and the new plan aims to provide a more affordable option with modern features [5]

Core Viewpoint - Walmart's fintech startup OnePay is launching two credit card products in partnership with Synchrony, marking a strategic shift from its previous exclusive relationship with Capital One Financial [1][3]. Group 1: Partnership and Product Launch - OnePay is collaborating with Synchrony to issue credit cards, with Synchrony handling credit card issuance and credit approval starting this fall [1]. - The two new credit card products include a general credit card accepted at Mastercard locations and a store card limited to Walmart purchases [3]. - OnePay aims to provide a transparent, affordable, and user-friendly service experience through this credit card initiative [3]. Group 2: Background and Market Context - Since 2018, Walmart relied on Capital One as its exclusive credit card provider but filed a lawsuit against them in 2023 to terminate the partnership early [1]. - At the time of the partnership termination, Walmart's credit card program had 10 million active users and an outstanding loan balance of approximately $8.5 billion [1]. - OnePay is expanding its product offerings to create a one-stop financial service platform for underserved populations in the U.S., which now includes debit cards, high-yield savings accounts, and a digital wallet [3].

Core Insights - Walmart is leveraging its scale and customer base to compete with traditional banks and digital-only financial services [1] - The OnePay digital app and wallet provide a unified access point for various financial services, including buy now, pay later (BNPL) options [1][9] - Walmart's ongoing efforts in fintech are part of a multi-year strategy to integrate traditional banking services into its retail ecosystem [5] Group 1: Walmart's FinTech Strategy - Walmart has been developing its FinTech initiatives for over four years, focusing on digital delivery of traditional financial products [5] - The partnership with Synchrony to launch a new credit card program is a significant step in Walmart's financial services expansion [6][7] - Walmart Money Centers have established a foundation for money movement services, enhancing consumer familiarity with financial transactions [6] Group 2: Market Position and Consumer Demographics - Walmart has a substantial workforce of 1.6 million employees in the U.S., providing a strong consumer base for its financial services [4] - The retailer is attracting higher-income shoppers, with households earning over $100,000 accounting for 75% of its market share gains [10][11] - The growth in subscriptions, with over 30% of consumers holding a Walmart+ account, indicates a strong customer engagement [3] Group 3: Digital Wallet and Payment Trends - OnePay serves as a digital front door for various financial interactions, with mobile wallets linked to 35% of online and 21% of in-store transactions [8] - The BNPL market is rapidly growing, with transactions reaching $175 billion, reflecting widespread acceptance across income levels [9] - Walmart's collaboration with Klarna to offer installment loans further enhances its financial service offerings [9] Group 4: Competitive Landscape - Walmart's scale and customer connectivity position it to disrupt traditional financial models, challenging pure-play fintech companies [12] - The competitive dynamics between Walmart and Amazon highlight the ongoing battle for consumer wallet share in the retail and financial services sectors [2]

Core Insights - Walmart's fintech startup OnePay is launching new credit cards in partnership with Synchrony, marking a shift from its previous relationship with Capital One [1][2] - The Walmart card program previously had 10 million customers and approximately $8.5 billion in outstanding loans [3] Company Developments - OnePay was established by Walmart in 2021 with Ribbit Capital and will manage the customer experience through its mobile app [2] - Walmart ended its exclusive partnership with Capital One in 2023, leading to a lawsuit against the bank to expedite the exit [2] Industry Trends - OnePay's strategy to partner with established players like Synchrony and Klarna indicates a trend of fintech companies leveraging existing financial institutions to scale quickly [3][4] - The collaboration with Klarna for buy now, pay later loans further emphasizes OnePay's approach to expanding its financial services offerings [4]

Synchrony to become exclusive issuer of OnePay credit cards at Walmart, with the credit card experience embedded inside the OnePay app The program will add credit cards to OnePay’s growing portfolio of financial services products, helping consumers save, spend, borrow, and grow their money — all in one place NEW YORK and STAMFORD, Conn., June 09, 2025 (GLOBE NEWSWIRE) -- OnePay, a leading consumer fintech, and Synchrony (NYSE: SYF), a premier consumer financial services company, today announced a strategic ...