So, um, you know, Apple's behind in terms of performance amongst the Mag 7. Is this going to reset Apple. I think it does, Melissa, and I think Steve outlined it perfectly about what the key points are today.But at the end of the day, the key point is what is growth going to be in the December quarter. The street's looking for 7%. It was 5% just a couple weeks ago.Now it's seven. I think that's probably closer to 10. And for fiscal 26, the street's at 5% iPhone growth.I think it's probably closer to 7 to 10 ...

Core Insights - Apple has introduced three new configurations of the Apple Watch: Series 11, Ultra 3, and SE 3, during its annual hardware event [1] Group 1: Apple Watch Series 11 - The Apple Watch Series 11 can alert users to possible hypertension by analyzing data from the optical heart sensor over 30-day periods, aiming to notify over 1 million people with undiagnosed hypertension in the first year [2] - It features a new Sleep Score to assess sleep quality based on various factors, and it includes 5G connectivity for improved performance [4] - The watch offers up to 24 hours of battery life and is priced starting at $399, available in multiple colors [5] Group 2: Apple Watch Ultra 3 - The Apple Watch Ultra 3 features a larger screen and introduces satellite connectivity for emergency communications in remote areas, alongside 5G connectivity and hypertension notifications [6][9] - It boasts up to 42 hours of battery life, extending to 72 hours in Low Power Mode, and utilizes LTPO3 technology for a thinner display [11][12] - The starting price for the Ultra 3 is $799 [12] Group 3: Apple Watch SE 3 - The Apple Watch SE 3 is equipped with a new S10 chip, offering significant performance improvements over the previous S8 chip, and introduces an always-on display for the first time [13][15] - It supports fast charging and includes wrist temperature sensing for retrospective ovulation estimates, maintaining an 18-hour battery life [15] - The SE 3 starts at a price of $249 [15]

Let's get straight out to Certino and Steve Kovak with what we can expect. Steve, hey there, Mike. Yeah, the event just got started.I heard Tim Cook in that building behind me, the Steve Jobs Theater. Welcome all the guests in that theater to this new iPhone event. It's just getting started.But let me tell you what to look for, what we're expecting. Obviously, as Melissa teased, is this new design, this thin version of the iPhone. The internet keeps calling it the iPhone Air.We'll see what it actually is ca ...

Core Viewpoint - Apple has launched the iPhone 17 series, featuring an upgraded display in the base model, marking a significant enhancement in its product lineup [1] Group 1: Product Features - The iPhone 17 has a larger screen size of 6.3 inches compared to the previous 6.1-inch screen of the iPhone 16 [1] - The base model now includes a ProMotion display for the first time, which supports a 120Hz refresh rate and utilizes LTPO technology for dynamic refresh rate adjustments [2] - The display boasts a peak brightness of 3,000 nits, improving visibility in outdoor conditions [2] Group 2: Design and Color Options - The iPhone 17 is available in five color options: lavender, mist blue, black, white, and sage [2]

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today introduced the next generation of Apple Watch SE®, offering remarkable health, fitness, connectivity, and safety features, and the powerful capabilities of the S10 chip, at an incredible value. Apple Watch SE 3 delivers a more advanced set of health features than the previous generation — including sleep score, retrospective ovulation estimates, sleep apnea notifications, and wrist temperature sensing for richer Vitals app data — plus a robust se. ...

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today introduced Apple Watch Ultra® 3 — the most advanced Apple Watch® — delivering expanded health, fitness, safety, and connectivity features, and seamlessly shifting between a powerful sports watch, an elegant smartwatch, and a comprehensive health companion. Designed to keep users more connected and safer wherever they are with built-in satellite communications, Apple Watch Ultra 3 allows users to text emergency services, message friends and family. ...

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today announced AirPods Pro® 3, taking the most popular headphones in the world to an entirely new level. AirPods Pro 3 deliver unbelievable sound quality and the world's best in-ear Active Noise Cancellation (ANC) — removing up to 2x more noise than the previous- generation AirPods Pro, and 4x more than the original AirPods Pro. The updated design helps AirPods Pro 3 fit even better and provides greater in-ear stability during activities like running,. ...

Apple pulled its online store offline Tuesday ahead of the "Awe Dropping†event, the classic move that signals new product launches are coming. The company's doing what it always does, shutting down t... ...

And that leads us to Apple. It's rallied a lot over the last three months, really after being sort of a sideways trade. This stock has definitely picked up and it it's right ahead of that event they're holding today on the iPhone, 1 p.m. Eastern time. Dan Ies, I told you of Wedbush is out here with us too at Future Proof.We welcome him to the conversations. It's nice to see you. Good to be here.You know, some have said this is the most inconsequential, if not insignificant iPhone event that Apple has held i ...

Core Viewpoint - Apple's upcoming iPhone 17 launch is anticipated to feature only "marginal" improvements, with expectations for significant design changes being low [2][4]. Product Updates - The iPhone 17 lineup is expected to include design upgrades such as a thinner iPhone 17 Air, new backs for the iPhone 17 Pro and Pro Max, and enhanced camera capabilities [2]. - There may also be updates to the Apple Watch portfolio and other products, but major changes like a foldable phone or updates on delayed AI features are not expected [2]. Market Sentiment - Analysts from UBS and Citi have indicated that the changes in the iPhone 17 may be minimal, with stronger product launches anticipated next year due to the need for more time to develop AI upgrades [2][3]. - Apple's shares have recently declined by approximately 1% and have lost about 6% year-to-date, making it one of the few companies in the "Magnificent Seven" to experience a drop in 2025 [4]. AI Developments - There is speculation that Apple may announce an AI partnership, potentially with Google, and that the company is considering acquiring an AI startup to enhance its capabilities [3].