Apple is driving further into sports broadcasts. Apple, which released an F1 movie earlier this year, will soon stream the races. Ronaldo Schmidt / AFP via Getty Images Close Key Takeaways The tech giant said it scored an agreement with Formula 1 to broadcast races and other content exclusively on Apple TV in the U.S. The deal, which begins next year, will include "comprehensive coverage of Formula 1, with all practice, qualifying, Sprint sessions, and Grands Prix,†as well as select races and all practice s ...

Core Insights - Apple Inc. will become the exclusive U.S. broadcast partner for Formula 1 starting in 2026, marking its first major move into live motorsport broadcasting [1][3] - The five-year deal will see Apple TV stream all Formula 1 events, including races, practice, qualifying, and Sprint sessions [1] - Some Formula 1 events will be available for free on the Apple TV app, while full coverage will still require F1 TV Premium subscriptions [2] Partnership and Strategy - The partnership is seen as a significant step for both brands, leveraging their strengths in innovation, technology, and entertainment [1][6] - The collaboration follows the success of "F1 The Movie," which grossed nearly $630 million globally, enhancing trust between Apple and Formula 1 [4] - Apple aims to engage younger and more diverse fans, as 47% of new U.S. fans aged 18-24 have followed the sport for fewer than five years, with over half being women [5] Market Impact - The announcement has positively impacted Apple's stock, with AAPL shares trading 0.84% higher at $249.53 [6]

Core Insights - Apple has secured exclusive US broadcast rights for Formula 1, transitioning the championship entirely to streaming for the first time [1] - Starting in 2026, all races and qualifying sessions will be available on Apple TV [1] Company Impact - This move signifies a strategic shift for Apple, enhancing its content offerings and potentially increasing subscriber numbers for Apple TV [1] - The exclusive rights may position Apple as a key player in the sports streaming market, competing with other platforms [1] Industry Implications - The transition of Formula 1 to a streaming-only format reflects a broader trend in the media industry towards digital consumption [1] - This deal could influence other sports leagues to consider similar streaming agreements, reshaping the landscape of sports broadcasting [1]

Core Viewpoint - The company is expanding its offerings of live sporting events on its streaming platform [1] Group 1 - The expansion aims to attract more subscribers and enhance user engagement [1] - This move is part of a broader strategy to compete with other streaming services in the sports broadcasting market [1]

Core Insights - Apple and Formula 1 have entered a five-year partnership to exclusively stream all F1 races on Apple TV in the U.S. starting next year [2] - The financial terms of the deal remain undisclosed, but it has been reported as a significant streaming agreement [2]

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Core Viewpoint - Shares of Apple (NASDAQ:AAPL) are experiencing a decline due to renewed concerns regarding President Trump's tariffs on China [1] Company Summary - Apple’s stock performance is negatively impacted by fears surrounding potential tariffs imposed by the U.S. government on Chinese imports [1]

Apple's five-year deal for Formula One's U.S. broadcast rights, announced on Friday, gives both brands a major opportunity for growth in new directions and could ultimately lead to something bigger. ...

Apple has landed U.S. broadcast rights to Formula 1 in a five-year deal that would help the tech giant bolster its streaming service with one of the country's fastest-growing sports, following the suc... ...

Core Insights - Apple and Formula 1 have entered into a five-year media rights agreement that will allow Apple TV to broadcast all F1 races starting in 2026 [1][2] Group 1: Media Rights Deal - Apple TV will cover all Formula 1 events, including practice, qualifying, and Sprint sessions, as part of its existing $12.99 per month subscription, which is ad-free [2] - Certain F1 races and all practice sessions will be available for free in the Apple TV app throughout the season [2] - The structure of this deal differs from Apple's partnership with Major League Soccer, where exclusive rights come at an additional cost through the MLS Season Pass [3] Group 2: Financial Aspects - Apple is reportedly paying approximately $140 million per year for the F1 racing rights, which is a significant increase from Disney's ESPN, the previous media partner, that paid about $85 million per year on average [4] - F1 TV Premium, the league's own content offering, will still be available in the U.S. but will now require an Apple TV subscription, integrating it into the Apple subscription model rather than as a standalone service [5]