Poppi
Search documents
2025年零售圈十大食品产业事件发布
Tai Mei Ti A P P· 2026-01-12 11:01
Core Insights - The retail food industry in 2025 is undergoing significant changes, influenced by various events that reshape consumer behavior and company strategies [1] - Key themes include a shift from traditional sales and marketing to a focus on consumer needs, product safety, and quality verification [22] Group 1: Company Changes - The leadership of "spicy strip" giant Wei Long has returned to the founding Liu family, marking a shift back to family control after a period of professional management [2] - Qianhe Flavor Industry faced a crisis due to a product safety incident involving its "zero additives" claim, leading to a decline in brand trust and financial performance [3][4] - Wahaha is embroiled in a family inheritance dispute, revealing internal conflicts and impacting its operational stability [5][6] Group 2: Mergers and Acquisitions - Nestlé has fully acquired Xu Fu Ji, ending a 14-year partnership and integrating the brand into its global operations [7][8] - Kraft Heinz announced plans to split into two independent companies, focusing on sauces and North American grocery products, to enhance operational clarity and market focus [11][12] Group 3: Market Trends - The retail landscape is shifting towards direct consumer engagement, with companies like Xiangpiaopiao exploring offline tea beverage experiences to build stronger consumer relationships [20][21] - The industry is witnessing a trend towards modernization in governance, with companies adapting to more agile and market-responsive structures [22]
Carlsberg readies UK launch for PepsiCo’s Poppi
Yahoo Finance· 2025-10-08 13:27
Core Insights - Poppi, a US prebiotic soda brand, is set to launch in the UK early next year through an exclusive deal with an undisclosed retailer [1][2] - The brand has garnered interest from several on-trade businesses, indicating strong market demand [2] - PepsiCo acquired Poppi for $1.95 billion in March, aiming to leverage its growth potential [2][4] Company Overview - Poppi, established in 2015 and rebranded in 2020, has become a notable player in the 'better-for-you' soda market in the US [3] - The brand offers low-calorie, low-sugar sodas in 15 flavors, generating over $500 million in annual sales in 2024 [4] Market Context - The UK market is seeing a rise in 'gut-friendly' soda brands, with local brands like Hip Pop and Living Things gaining traction [5] - Carlsberg Britvic's head of new business highlighted opportunities in Mexican-style beer and functional soft drinks as potential growth areas in the UK [5][6]
X @Forbes
Forbes· 2025-09-29 16:33
“Brand is leading with the heart instead of the head.”Allison Ellsworth, @drinkpoppi cofounder and brand advisor, spoke about building and selling a billion dollar business at the 2025 Forbes #Under30Summit in Ohio.Read more: https://t.co/VdQ1pJgG95 https://t.co/BvmFcArUCR ...