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疗愈经济崛起 杭州年轻人为何也开始养生?
Zhong Guo Xin Wen Wang· 2025-10-07 14:43
何为疗愈经济?简而言之,这是一种以舒缓情绪、改善身心为核心的新型消费业态。在快节奏的都市生 活中,它不再局限于传统的医疗范畴,而是融合休闲、体验与文化,成为年轻人寻求内心平静与精神栖 息的方式之一。 近日,在杭州市上城区的方回春堂·宋韵今辉文创馆内,"肝清目明""沉心凝神"等五行养生挑战吸引了 不少年轻面孔打卡。 中新网杭州10月7日电(林波)当"Z世代"在百年药堂里挑战"五行养生",手捧一杯"养生熟水"代替咖啡 因,或是亲手制作一枚古法香牌时,一种根植于东方智慧的新型消费图景正在浙江杭州悄然展开。 这背后,是"疗愈经济"的蓬勃兴起。而杭州,正以其独特的宋代潮流养生生活文化密码,为热爱传统文 化的年轻人打造多元新玩法。 近日,方回春堂·宋韵今辉文创馆内的"五行养生"挑战一景。(上城文商旅集团供图) 这股风潮,深植于杭州的历史。南宋时期的临安城,便是"药肆林立"的中医药繁盛之地。如今,这座城 市将这份深厚的文化积淀,巧妙转化为当代人可感、可触、可尝的"宋潮"日常体验。 "这些融合传统中医理念的互动项目,让我们在趣味挑战中轻松学习养生知识。"来自苏州的游客曹其心 说道。 她的选择,代表了当下年轻人消费偏好的转变— ...
二十三坊焕新点亮宋“潮”烟火
Hang Zhou Ri Bao· 2025-09-29 02:31
定胜糕的甜香扑面而来,捏泥人摊位前围满踮脚张望的孩子……9月28日晚,御街·二十三坊焕新启 幕暨第九届瓦肆文化展演开锣。这场持续至9月30日的文化盛宴,以"来二十三坊,品宋'潮'烟火"为主 题,将体验活动、市集演绎等内容串联,为市民游客开启一场沉浸式南宋市井文化之旅。 坐落在南宋皇城根下的二十三坊,今年被列入2025年度浙江省城市更新城区、片区试点名单,同时 也是上城区十大攻坚项目之一。围绕"杭州味道、烟火街巷、展示窗口"的改造主题,经过一年多精心打 磨,二十三坊以全新面貌亮相,同时发布专属文旅线路,为深度体验宋韵文化提供全新指引。 晓霞弄的互动光影长廊更是别具匠心。穿过"时光门","宋韵雅事""百戏巷坊""晓霞回望"三大主题 区域依次展开,光影与传统文化碰撞出独特火花。现场还发起全网找"晓霞"话题,名字含"晓霞"的游 客,在打卡点合影并发布社交平台后,就能领取专属文创产品。 此外,培红幼儿园的陶模、竹编、簪花亲子体验,原浆小站门口杭州工匠鲁立清的"古彩戏 法","民不能忘"牌坊下的"顶缸""踢碗"杂技……每个点位都让游客沉浸式感受瓦肆文化的魅力。 "二十三坊的焕新与瓦肆文化节的举办,既是对宋韵文化的传承与创 ...
绍兴越城 古城醉中秋与您共赴风雅团圆
Huan Qiu Wang· 2025-09-24 02:43
Core Viewpoint - The article highlights the upcoming "Ancient City Drunken Mid-Autumn Festival" event in Yuecheng, Shaoxing, which aims to promote local culture, tourism, and consumption through a series of activities from October 1 to October 8, 2025 [4][5][6]. Group 1: Event Overview - The main venue for the event will be the Yuecheng Urban Square, featuring various activities such as lantern festivals, drone shows, and traditional performances [5][6]. - The event will include multiple sub-venues, each offering unique activities, such as light shows and cultural exhibitions [5][6]. - The festival is designed to attract visitors and enhance the cultural experience of the ancient city, emphasizing its historical significance and local traditions [4][7]. Group 2: Cultural Significance - Shaoxing is recognized as a key location for Song culture, with the festival coinciding with the 900th anniversary of poet Lu You's birth, enhancing its cultural relevance [7]. - The event will showcase traditional Shaoxing yellow wine, integrating it into various activities and highlighting its importance in local customs [6][7]. - Visitors will have opportunities to engage in immersive experiences that reflect the rich cultural heritage of the region, including traditional wedding ceremonies and local folklore [7][8]. Group 3: Activities and Attractions - Daily activities will include performances, parades, and interactive events, ensuring a diverse experience for attendees [8][9]. - Special attractions will feature themed performances, such as traditional operas and modern music, catering to a wide audience [8][9]. - The festival will also incorporate modern elements, such as drone light shows and interactive installations, blending tradition with contemporary culture [5][6].
千年不夜城 再现南宋风 绍兴越城 古城醉中秋与您共赴风雅团圆 10月1日—10月8日
Ren Min Ri Bao· 2025-09-23 22:08
越城区地处杭州湾"金南翼",是浙江省绍兴市政治、文化中心。现辖1镇16街道,面积538.6平方公里, 常住人口113万人。 越城是蓄势崛起的产业强城,集成电路、生物医药、高端装备三大主导产业蓬勃发展,低空经济产业积 极布局,获批全省首条常态化城市低空物流航线,是浙江省首批低空经济"先飞区"试点地。越城也是底 蕴深厚的文化名城,至今已有2500多年历史。这里人才辈出,先贤遗迹星罗棋布,绍兴古城9.09平方公 里范围内就有各级文物160余处,被誉为"一座没有围墙的博物馆"。越城还是安居乐业的幸福之城,区 内教育医疗资源丰富,是全省首批全国义务教育发展基本均衡县(市、区),夺取"二星平安金鼎"。 从舌尖上的地道风味到运河畔的诗画光影,从宋韵典礼的千年回响到云端观城的全新视角,越城以场景 活化、科技赋能、文旅融合三大路径,将历史文脉转化为可品、可游、可感的沉浸式旅程,让每一位游 客尽情感受"老绍兴"焕发的"新韵味"。金秋时节,正宜来越城,在桂花香里开启一场跨越时空的文旅奇 遇。 千年不夜城,再现南宋风。2025古越龙山·古城醉中秋文商旅促消费系列活动将于10月1日至10月8日举 行。为期8天的文商旅系列活动将邀请八方 ...
杭州亚运会两周年城市穿越赛带你感受亚运活力
Hang Zhou Ri Bao· 2025-09-22 02:11
Core Viewpoint - The "Hangzhou Asian Games Two-Year Anniversary City Crossing Race" was held, promoting community engagement and showcasing the integration of sports and culture in Hangzhou [1][2]. Group 1: Event Overview - The event took place on September 21 at the Hangzhou Olympic Sports Center, featuring thousands of participants [1]. - It was organized under the guidance of the Olympic Council of Asia and involved local sports authorities [1]. - The race included three unique routes connecting popular sports venues and cultural landmarks in Hangzhou [1]. Group 2: Participant Experience - Participants engaged in various fun activities at different venues, such as badminton juggling and traditional games, enhancing their experience [2]. - The event emphasized a "green, intelligent, civilized, and frugal" approach, allowing participants to use multiple modes of transportation [2]. - The format encouraged teamwork and low-carbon travel, attracting diverse groups including families and friends [2]. Group 3: Awards and Future Activities - The event featured awards for various categories to encourage participation, with prizes for the top teams based on completion time [3]. - All participants who completed the race received medals, certificates, and special gifts [3]. - A series of commemorative activities will follow, focusing on the intersection of sports, technology, and youth [3].
留下1129社区中心点亮古街夜色
Hang Zhou Ri Bao· 2025-09-05 02:25
Core Insights - The 1129 Community Center in Liuxia has become a popular destination for experiencing Song aesthetics, attracting approximately 160,000 visitors and hosting over 80 themed cultural events since its inception [2][2] - The center's innovative "Song Rhythm Experience Theater" allows visitors to actively participate in the storyline, enhancing engagement with traditional culture [1][1] - The introduction of night activities, including outdoor movies and music concerts, has extended visitor stay and diversified consumption opportunities, contributing to local economic development [2][2] Summary by Sections - **Visitor Engagement**: The center offers immersive experiences such as Song-style tea ceremonies and handmade sachet making, making traditional culture more accessible and engaging for younger audiences [1][1] - **Cultural Events**: The center has hosted significant events like "Encountering Su Dongpo" and "AI Youth IN Hangzhou," showcasing a blend of traditional and modern cultural elements [2][2] - **Economic Impact**: The operational strategy focuses on cultural attraction, immersive experiences, and extended consumption hours, which has revitalized the local economy and enhanced the cultural landscape of the area [2][2]
七夕“回”到宋朝去结婚
Hang Zhou Ri Bao· 2025-08-28 02:49
Core Viewpoint - The "Love at West Lake: A Romantic Qixi Festival" event will showcase a traditional Song-style wedding, offering a unique cultural experience and engaging activities for visitors [3][4]. Group 1: Event Details - The event will take place on Qixi Festival, featuring a romantic wedding ceremony by the West Lake [3]. - Activities include a water-based welcoming ceremony, traditional wedding rituals, and a celebratory banquet for guests [3]. - Attendees dressed in Hanfu will enjoy free entry to Chenghuang Pavilion, enhancing the festive atmosphere [3]. Group 2: Cultural Significance - The wedding ceremony aims to create a dialogue with the romantic essence of the Song Dynasty, allowing participants to experience its unique charm [3]. - The event is designed to celebrate the traditional Qixi Festival, emphasizing cultural heritage and community engagement [3]. Group 3: Promotional Activities - The Hangzhou News App will collaborate with Chenghuang Pavilion to offer free entry and experiences for couples, promoting the event [4]. - Participants will have the opportunity to enjoy interactive experiences and taste the wedding banquet, making it a memorable Qixi Festival [4].
上城一城宋韵共潮生
Hang Zhou Ri Bao· 2025-07-28 02:36
Core Viewpoint - The article highlights the cultural revitalization and economic development in Hangzhou's Shangcheng District, emphasizing the integration of historical heritage with modern urban life and tourism, driven by the "Song Yun" cultural theme. Group 1: Cultural Revitalization - The Shangcheng District is leveraging its rich historical background from the Southern Song Dynasty to enhance cultural tourism and local engagement, creating a vibrant urban atmosphere that blends tradition with modernity [8][10]. - Events like the "Blind Box Concert" and the "West Lake Big Show" are examples of how the district is transforming public spaces into interactive cultural experiences for residents and tourists alike [12][13]. Group 2: Economic Development - The district has seen significant tourism growth, with 35.825 million visitors in the first half of the year, generating a total tourism revenue of 30.01 billion yuan, ranking first in the province [11]. - The integration of cultural resources with various industries, including technology and tourism, is driving economic innovation and creating a new urban brand identity [12][13]. Group 3: Community Engagement - Community initiatives, such as the "Best Cool Tea Stall" and various volunteer programs, are fostering a sense of belonging and cultural pride among residents, enhancing the social fabric of the district [15][16]. - The establishment of public cultural spaces and events is promoting continuous community interaction and cultural participation, with 175 quality cultural life circles created, the highest in the city [16].
美心门荣膺“筑梦品牌”,宋韵新风引爆2025建博会首日
Core Viewpoint - The 2025 China (Guangzhou) International Building Decoration Expo has commenced, showcasing the significant presence of the brand Meixin Doors, which has received the "Dream Builder" title, highlighting its industry contributions and brand strength [1][2]. Group 1: Event Highlights - The expo opened on July 8, 2025, in Guangzhou, attracting over 1,000 professional visitors and partners to Meixin Doors' booth on the first day [1]. - Meixin Doors was awarded the "Dream Builder" title, recognizing its long-standing commitment to quality and innovation in the door industry [2][4]. Group 2: Brand Philosophy and Design - The exhibition theme "Mountain Water, True Heart, Song Style Rebirth" reflects Meixin Doors' brand philosophy, showcasing a blend of traditional aesthetics and modern design [6]. - The booth design features a tranquil color palette and flowing lines, embodying the essence of Eastern aesthetics and the philosophy of "Mountain Water, True Heart" [6]. Group 3: Product Innovation - Meixin Doors integrates advanced technology into its products, including smart entry doors with advanced recognition systems, eco-friendly materials for indoor doors, and soundproof doors utilizing effective noise reduction technology [8]. - The combination of traditional elegance and modern technology aims to enhance quality living environments [8]. Group 4: Market Response - The initial response from visitors has been overwhelmingly positive, with attendees praising the unique cultural essence and meticulous attention to detail in Meixin Doors' offerings [10]. - The strong interest from both consumers and distributors indicates a promising outlook for collaboration and market expansion during the ongoing expo [10].
“梦启上塘・与爱同行”公益航班再度启航
Hang Zhou Ri Bao· 2025-07-01 02:29
Group 1 - The event "Dream Starts at Shangtang: Walking Together with Love" highlights the recognition of moral models and community heroes in Hangzhou, showcasing the city's commitment to honoring individuals who contribute positively to society [2][3] - The cultural tourism project "Like a Dream at Shangtang" utilizes the ancient Grand Canal as a stage, integrating water screen projection, live performances, and digital technology to create an immersive experience that resonates with the historical essence of the Song Dynasty [2] - The initiative aims to foster a sense of warmth and appreciation for moral figures while promoting the values of kindness and virtue within the community [3] Group 2 - In 2024, Hangzhou plans to implement a revised policy to enhance the care and recognition of moral models, focusing on areas such as residency, healthcare, elder care, children's education, cultural services, and social activities [3] - The event is part of a broader strategy to leverage transportation advantages and cultural tourism, aiming to create more opportunities for diverse groups to benefit from the integration of transportation and cultural tourism [3]