Core Viewpoint - The Shandong Provincial Government has issued the "Implementation Opinions on Continuing to Promote Urban Renewal Actions," emphasizing strict protection of historical and cultural heritage during urban renewal efforts [1][3]. Group 1: Historical and Cultural Protection - Shandong Province will introduce the "Shandong Provincial Historical Building Protection Measures," establishing a dual protection framework of "provincial regulations + measures," making it the first in the nation to do so [1][3]. - The province has already implemented the "Shandong Provincial Regulations on the Protection of Historical Cities, Towns, and Villages," and is encouraging other historical cities to develop local regulations [3][4]. - The government aims to prevent large-scale demolitions and ensure that urban renewal projects do not violate the protection requirements of historical districts and cultural streets [3][4]. Group 2: Urban Renewal Strategy - Shandong will conduct special surveys of old urban areas and streets to create a new list of potential historical cultural districts, ensuring a pre-protection system is in place [3][4]. - The province promotes a small-scale, incremental approach to urban renewal, focusing on the restoration of historical cultural districts and buildings, while improving living environments and municipal infrastructure [4]. - There will be regular assessments of historical cultural protection, focusing on the dimensions of "finding, protecting, repairing, using, and managing" to ensure comprehensive coverage of historical sites [4]. Group 3: Community Engagement and Cultural Integration - The government plans to innovate in the active transmission of cultural heritage, integrating traditional culture with modern life to create vibrant neighborhoods that attract young people for tourism and entrepreneurship [4]. - A new mechanism will be explored for the protection and utilization of historical sites, emphasizing community involvement in the implementation of protection measures [4]. - Efforts will be made to enhance the promotion and interpretation of urban historical culture, aiming to showcase Shandong's rich cultural heritage through exemplary cases [4].

北京商报记者了解到，目前燕京八绝博物馆已建成2座备案博物馆、3座场馆，年均举办超100场文化活动，展览覆盖20多个国家和地区，200余期"燕京八绝 长安讲堂"更让非遗大师走进公众，鲜活诠释了"活态"的价值。 在以"老字号博物馆的创新消费密码"为主题的圆桌对话环节，北京燕京八绝博物馆馆长柏群表示，老字号办博物馆有天然优势。特色产品、深厚文脉、工艺 大师资源以及独有的制作工具与技法，都是核心支撑，而"活态传承"更是其区别于其他博物馆的关键。 北京商报讯（记者 翟枫瑞）在全方位构筑消费新格局的大语境中，老字号已成为打造独特创新消费场景、深度挖掘消费潜能的重要力量。9月14日，作为深 蓝智库年度论坛系列活动，以"寻找老字号消费力"为主题的2025寻找老字号消费力沙龙在服贸会期间举办。 此次沙龙聚焦探讨老字号如何在保护传承传统文化的同时，通过创新实现品牌年轻化、时尚化、国际化，引领国潮消费新风尚。沙龙活动由北京市商务局指 导，北京商报社、北京老字号协会主办，深蓝媒体智库作为智库平台。 作为全国文化中心，北京正以"博物馆之城"建设为重要抓手，不断夯实文化根基、彰显文明魅力。如今，随着深化改革提振消费专项方案的落地，老字号 ...

Core Viewpoint - The successful inclusion of Pengzhou Qianjiang Weir in the 2025 World Irrigation Heritage List highlights the importance of ancient irrigation systems in modern agricultural practices and their sustainable management of water resources [2][5]. Summary by Relevant Sections Irrigation Heritage - The number of World Irrigation Heritage sites in Sichuan Province has reached four, with the recent addition of Pengzhou Qianjiang Weir [2]. - The heritage system includes water engineering relics, non-water engineering relics, and intangible cultural heritage, showcasing a living history of water management wisdom [2]. Unique Features of Qianjiang Weir - Qianjiang Weir utilizes the geographical advantage of a northwest high and southeast low terrain, employing a "Pingliang" water distribution technique to create a water network that addresses seasonal water imbalances [3][4]. - The system incorporates both surface water (Qianjiang) and groundwater (Xiaoyuan Spring), with over 300 self-flowing springs constructed to supplement water supply during dry periods, demonstrating advanced ancient water resource management [4]. Contribution to Agriculture - The Qianjiang Weir currently irrigates 162,000 acres of farmland, extending agricultural production to the edges of the Longmen Mountains and Chengdu Plain, supporting the cultivation of rice and other crops [4]. - The four irrigation heritage sites collectively irrigate approximately 12 million acres, equivalent to the area of 40 large irrigation districts, with the Dujiangyan irrigation area alone covering 11.647 million acres, contributing significantly to food production and GDP [6]. Cultural and Economic Integration - The integration of cultural and tourism development around these irrigation heritage sites is being explored, with initiatives to create water culture experiences and leisure agriculture products [7]. - The establishment of the "Large Irrigation District" cultural tourism development alliance in 2020 aims to enhance the visibility and economic value of these heritage sites [7].

Core Viewpoint - The newly passed "Regulations on the Protection, Inheritance, and Development of the Ansai Waist Drum" aims to provide a comprehensive legal framework for the preservation and promotion of this traditional art form, emphasizing both protection and innovation [1][2]. Group 1: Legal Framework - The regulations consist of 21 articles covering protection scope, government responsibilities, inheritance and development, and support measures, establishing a systematic legal basis for the Ansai Waist Drum [2]. - The regulations emphasize "living inheritance" rather than mere preservation, encouraging innovation while safeguarding traditional techniques and instruments [2]. Group 2: Cultural Significance - The Ansai Waist Drum has a history dating back over 2000 years to the Qin and Han dynasties, originally serving military purposes before evolving into a vital cultural expression for celebrations and rituals [1]. - Recognized as a national intangible cultural heritage in 2006, the Ansai Waist Drum has undergone significant evolution, developing a unique artistic style over time [1]. Group 3: Implementation and Community Engagement - The regulations aim to integrate the Ansai Waist Drum into contemporary life by promoting its presence in schools and communities, fostering talent development, and encouraging the passing down of skills from masters to apprentices [2]. - The goal is to ensure that the art form is actively practiced and appreciated, with plans for performances and regular training sessions to be legally protected [2].

Core Insights - The launch of the upgraded Qinghua Fenjiu 30 Revival Edition is a strategic response to market demands and a commitment to future growth [1] - The company emphasizes the importance of quality upgrades, scientific expression, and focused market operations in its growth strategy [1] Group 1: Product Launch and Strategy - The Qinghua Fenjiu 30 Revival Edition is positioned as a key capability for the brand to navigate through market cycles [1] - The company has established a leading quality system in the industry to ensure product excellence [1] - A "1+4+1" promotional model is being implemented, focusing on core terminal alliances and group purchasing to enhance brand reach [1] Group 2: Cultural Significance and Heritage - The roundtable forum discussed Fenjiu's dual identity as both a tangible and intangible cultural heritage, emphasizing the connection between liquor culture and Chinese intellectual traditions [2] - Experts highlighted the concept of "living heritage" and the importance of making cultural heritage relevant in contemporary society [2] - The promotion of Fenjiu is seen as a means to share not just a product, but the rich cultural narratives behind it, resonating with international audiences [2] Group 3: Conclusion and Future Outlook - The event underscored that Qinghua Fenjiu represents not only a product but also a high-quality Eastern lifestyle and a narrative of time, craftsmanship, and harmony [3] - The upgraded product was a focal point of the event, attracting significant attention from attendees [3]

Core Insights - The launch of the upgraded Qinghua Fenjiu 30 Revival Edition marks a strategic response to contemporary market demands and a commitment to future growth [4][9] - The event emphasizes the importance of cultural heritage and its role in shaping a resilient Chinese brand that resonates globally [6][11] Group 1: Event Overview - The launch event took place on July 23, 2025, in Shanghai, featuring a roundtable forum titled "Symphony of Civilizations" [1] - Notable attendees included experts from various fields, highlighting the intersection of culture, art, and brand development [3] Group 2: Strategic Focus - Chairman Yuan Qingmao identified the Qinghua 26 and 30 series as key growth points in the second phase of Fenjiu's revival strategy [4] - Zhang Yongyong outlined three breakthrough directions: quality enhancement, scientific expression, and focused market operations through a "1+4+1" promotional model [4][5] Group 3: Cultural Significance - The forum discussed Fenjiu's dual identity as both a tangible and intangible cultural heritage, exploring its connection to Chinese cultural values [6][8] - Professor Yang Yueming emphasized the concept of "living heritage" and its relevance to Fenjiu's 6000-year brewing history [8] Group 4: Product Features - The upgraded Qinghua Fenjiu 30 features a design inspired by the "Rising Sun" and incorporates a "micro-oxygen breathing structure" for enhanced aging [9] - The product aims to deliver superior quality and a refined drinking experience, embodying the essence of Chinese traditional aesthetics [9] Group 5: Global Brand Mission - The event underscored Fenjiu's commitment to cultural confidence and its role in promoting a high-quality Eastern lifestyle globally [11] - The brand's mission is to share not only its unique flavors but also the wisdom of Chinese civilization with the world [11]

Core Viewpoint - Cicheng, an ancient county town, showcases a unique blend of historical heritage and modern vibrancy, attracting a younger demographic while preserving its cultural essence [1][3][22]. Group 1: Historical Significance - Cicheng has a rich history, with evidence of civilization spanning 7,000 years and a city establishment history of 2,500 years, making it a significant cultural site in Jiangnan [6][12]. - The town is home to notable historical figures and institutions, including the birthplace of the "Ningbo Gang" and various cultural and educational establishments [4][6]. Group 2: Tourism and Visitor Demographics - During the recent "May Day" holiday, Cicheng received 424,800 visitors, marking a 411.80% increase year-on-year, with 65% of visitors being young people [3][20]. - Nighttime consumption accounted for over half of the total spending, indicating a shift towards a more youthful and dynamic tourism experience [3][22]. Group 3: Preservation and Development - Since 2001, Cicheng has implemented various preservation strategies, restoring 45 historical buildings and coordinating the renovation of approximately 90,000 square meters of heritage architecture [10][11]. - The local government has established dedicated committees and regulations to ensure the sustainable development and protection of the ancient town [10][12]. Group 4: Cultural Integration - Cicheng emphasizes "living heritage," integrating historical elements with contemporary life, allowing for a dynamic cultural experience rather than a static museum-like environment [13][14]. - The town's cultural identity is rooted in four main themes: filial piety, agricultural education, traditional medicine, and architecture, which are actively promoted through various cultural activities [17][19]. Group 5: Future Directions - Cicheng aims to attract more young people by enhancing its cultural offerings and modernizing its infrastructure while maintaining a focus on historical preservation [20][22]. - The introduction of themed events and activities, such as the "Youth Cicheng Tour," reflects the town's commitment to engaging a younger audience and revitalizing its cultural landscape [20][22].

Core Viewpoint - Cangzhou has been officially recognized as a "Double Heritage City" due to its designation as both a World Cultural Heritage site and a World Natural Heritage site, enhancing its cultural tourism potential and positioning it as a rising destination in North China [3][27]. Group 1: Cultural Resources - Cangzhou boasts a rich cultural heritage, with significant contributions to martial arts, acrobatics, and canal culture, supported by the longest section of the Grand Canal running through the city [5][9]. - The city has been recognized as the birthplace of various martial arts styles, with 52 different forms originating or being practiced there, accounting for 40% of the national total [6]. - Cangzhou is also known for its acrobatics, particularly from Wu Qiao County, which is celebrated as the cradle of Chinese acrobatics [8]. Group 2: Tourism Growth - During the recent May Day holiday, Cangzhou attracted 4.049 million visitors, marking a year-on-year increase of 21.34%, with total tourism spending reaching 2.991 billion yuan, up 9.24% [4]. - The city aims to increase its tourist numbers by over 15% in 2025 by enhancing diverse tourism offerings and promoting the "River and Sea Lion City" brand [3]. Group 3: Cultural Tourism Development Strategy - Cangzhou's government has outlined a plan to integrate cultural resources into tourism experiences, focusing on creating engaging and immersive cultural tourism scenes [10][11]. - The city plans to develop five major themed tourism scenes, including street acrobatics and wetland ecological experiences, to attract visitors [11]. - The "Cangzhou Cultural and Tourism Integration High-Quality Development Implementation Plan (2024-2025)" aims to enhance the cultural tourism landscape by leveraging the Grand Canal and coastal resources [10]. Group 4: Infrastructure and Accessibility - Cangzhou's strategic location near major cities like Beijing and Tianjin, along with its dense transportation network, enhances its appeal as a cultural tourism destination [24][25]. - By the end of this year, Cangzhou will establish a transportation network that connects it to key cities within a two-hour travel radius, facilitating easier access for tourists [25]. Group 5: Future Prospects - With ongoing efforts to promote cultural tourism and enhance service quality, Cangzhou is positioned to transform its rich cultural heritage into sustainable tourism development [27]. - The city is actively exploring innovative approaches to attract younger visitors through modern cultural events and digital experiences [23][21].