时至今日,济宁段大运河仍保有三个世界文化遗产段、9个世界文化遗产点,古码头、古驳岸的完整留存, 不仅是历史的见证,更是活态传承的"富矿"。 文化交融 漕运中枢 铸就运河之都千年荣光 "济宁通,则全河通；济宁滞,则全河停。"这句流传数百年的俗语,道尽了济宁在大运河体系中的核心地 位。 "林则徐不仅是虎门销烟的民族英雄,在济宁担任河道总督时更是治水能臣,现在展馆里还能看到他当年的 奏折……"1月1日,在河道总督署遗址公园展示馆内,"红领巾讲解员"孔祥虹的生动讲述,吸引众多市民和 游客驻足聆听。"原来这里曾是运河的'最高管理机构',难怪能撑起'运河之都'的名头。"市民王琳牵着孩 子认真聆听,深切感受着漕运历史的厚重。展厅内,历史讲解声与轻声赞叹声交织,让千年漕运的荣光变得 可感可知。 展馆另一侧,"骐骥驰骋 诗韵任城"书法展同步开展,观展市民络绎不绝。现场,书法博士们以多元字体重 现历代名人咏任城诗作,书李白诗篇笔势飘逸,写杜甫佳作笔墨醇厚,让千年诗韵与运河记忆在此交融共 鸣。走出展馆,"督署暖冬·骐骥惠民集市"的烟火气扑面而来:米面粮油、生鲜果蔬等本地特色农产品琳琅 满目,手工农产文创、非遗美食等好物齐聚,让市民 ...

（来源：中国旅游报） 转自：中国旅游报 在韶关学院的美育工作坊内，学生们屏息凝神，跟随花艺老师细细琢磨，将几枝安娜菊、一束五针松、 数片菖蒲叶与一只古朴陶瓶巧妙搭配，亲手创作一件满含秋日意趣的插花作品。这并非普通的手工课， 而是一场以"非遗插花"为主题的研学实践。近年来，随着研学旅游的蓬勃兴起，承载"天人合一"哲学智 慧、传承中华民族文脉的非遗传统插花，正与之深度共鸣，携手开辟出一条"非遗+研学"的创新传承与 体验之路，既为非遗活化注入新动能，也让研学旅游摆脱"走马观花"的浅层模式，实现文化体验与旅游 价值的双重提升。 非遗传统插花与研学旅游的融合，根基在于二者内在精神的高度契合。作为国家级非遗代表性项目，中 国传统插花强调"道法自然""意境为上"，是融合儒家"中和"、道家"无为"、佛家"禅悟"思想的综合性文 化实践。它通过花材选择、容器搭配、空间布局，传递中国人独特的天人观与生命观，不仅是一门技 艺，更是传承千年的文化基因。现代研学旅游的核心诉求，正是超越浅层观光，实现知识的沉浸式获 取、技能的实践性掌握与文化价值观的深度感悟。传统插花所蕴含的丰富历史信息、严谨技艺体系 （如"起把宜紧""瓶口宜清"等法则） ...

12月16日，"中国酒都"宜宾，一块承载749年时光的古窖泥，时隔20年再度成为行业关注的焦点。 te and ci = ly d e r a - NE LEAN 文明 - 发布 - 大 - 一 - 一 - 一 - and FEELLIN 0 35 十年度 及根和美伦 上限九大地 及根和美化 图片 周边带 双方网 ******* l l 111 111 # n 解乳酸己小杆菌 ● JNU-WLY1368菌 及根和关论 === r , 2017 , 2017 巴塞家人生体 日を家色が 110 BEL 9 lle States 五粮依 NEE **** NEAT PATERRA - 聞 q he @ right 11 2 □泗伍 （图片由五粮液提供） 当天上午，由中国酒业协会、中国国家博物馆（以下简称国家博物馆）指导，四川省博物馆学会支持，南方周末 报社与五粮液联合主办的"文明的温度活态的力量——中国酒业遗产守护与开拓暨五粮液古窖泥捐赠中国国家博物 馆20周年纪念"活动，在五粮液怡心园举行，文博界、产业界、学术界嘉宾齐聚，围绕这块古窖泥展开关于价值、 保护与活态传承的深度对话。 20年前，取自五粮液"长发升"14 ...

今年正值五粮液古窖泥捐赠中国国家博物馆20周年，12月16日，以"文明的温度活态的力量"为主题的中 国酒业遗产守护与开拓暨五粮液古窖泥捐赠中国国家博物馆20周年纪念活动在宜宾举行。活动通过主题 演讲、互赠仪式、文化沙龙等系列环节，系统呈现五粮液作为白酒行业龙头企业，夯实"活态双属性"价 值根基、推动白酒文化从物质遗产向精神符号升维的主动作为与担当引领。 同时，活动现场还举办了《五粮和美论》新书发布仪式。《五粮和美论》从历史、文化、美学、生态、 工艺、健康、科技等多维度、多层次对"五粮"及"和美"进行科学阐释，全方位构建起"和美五粮"理论体 系。四川省委省政府决策咨询委员会副主任、成都市社会科学界联合会主席李后强表示，五粮液的诞 生，是古蜀文明演进的必然结果，是长江文明滋养的智慧结晶，是中华"和合"哲学的味觉呈现。五粮液 在长江第一城生根发芽，以"五粮共酿"诠释"和而不同"，以"千年老窖"守护"天人合作"，以"和美文 化"回应时代之问。希望五粮液坚持文化自信、创新驱动、开放包容，继续担当起"中华文明活载体"的 使命。 文明，因传承而永恒；传承，因活态而有力。五粮液相关负责人表示，重温五粮液古窖泥捐赠往事，不 仅 ...

央视网消息：12月11日，在印度新德里召开的联合国教科文组织保护非物质文化遗产政府间委员会第20届常会上，我国申报的"赫哲族伊 玛堪"通过评审，成功从急需保护的非物质文化遗产名录转入人类非物质文化遗产代表作名录。从急需保护的目录转入人类非遗代表作目录， 这意味着我国的"赫哲族伊玛堪"近年来的保护传承取得了国际认可的显著成效。同时，"赫哲族伊玛堪"保护计划入选优秀实践名册。至此，我 国已经有45个项目列入联合国教科文组织非遗名录、名册，总数位居世界第一。 古调新声 赫哲族伊玛堪的"活态传承" 赫哲族分布在我国东北部的黑龙江、松花江、乌苏里江三江流域，人口只有5000多人，是我国人口较少的民族之一。伊玛堪是赫哲族民众 的口头说唱艺术，历史悠久、世代传承。 由于赫哲族只有语言，没有文字，民族的历史记忆全靠口耳相传延续，而伊玛堪就是其中最具代表性的民间口头说唱艺术。近年来，在赫 哲族主要聚居区，依托传习所、进校园和科技手段，伊玛堪走出了一条"活态传承"与"数字赋能"并行的守护之路。 而在黑龙江省同江市，除了传习所，当地还打造了一个非遗数字体验馆，这里的赫哲族伊玛堪资源数据库完整录入了36位传承人的珍贵声 音，涵盖54 ...

Core Viewpoint - The Shandong Provincial Government has issued the "Implementation Opinions on Continuing to Promote Urban Renewal Actions," emphasizing strict protection of historical and cultural heritage during urban renewal efforts [1][3]. Group 1: Historical and Cultural Protection - Shandong Province will introduce the "Shandong Provincial Historical Building Protection Measures," establishing a dual protection framework of "provincial regulations + measures," making it the first in the nation to do so [1][3]. - The province has already implemented the "Shandong Provincial Regulations on the Protection of Historical Cities, Towns, and Villages," and is encouraging other historical cities to develop local regulations [3][4]. - The government aims to prevent large-scale demolitions and ensure that urban renewal projects do not violate the protection requirements of historical districts and cultural streets [3][4]. Group 2: Urban Renewal Strategy - Shandong will conduct special surveys of old urban areas and streets to create a new list of potential historical cultural districts, ensuring a pre-protection system is in place [3][4]. - The province promotes a small-scale, incremental approach to urban renewal, focusing on the restoration of historical cultural districts and buildings, while improving living environments and municipal infrastructure [4]. - There will be regular assessments of historical cultural protection, focusing on the dimensions of "finding, protecting, repairing, using, and managing" to ensure comprehensive coverage of historical sites [4]. Group 3: Community Engagement and Cultural Integration - The government plans to innovate in the active transmission of cultural heritage, integrating traditional culture with modern life to create vibrant neighborhoods that attract young people for tourism and entrepreneurship [4]. - A new mechanism will be explored for the protection and utilization of historical sites, emphasizing community involvement in the implementation of protection measures [4]. - Efforts will be made to enhance the promotion and interpretation of urban historical culture, aiming to showcase Shandong's rich cultural heritage through exemplary cases [4].

Core Insights - The event "Finding the Consumption Power of Time-honored Brands" emphasizes the role of traditional brands in creating innovative consumption scenarios and tapping into consumer potential [1] - The discussion focuses on how time-honored brands can protect and inherit traditional culture while achieving brand rejuvenation, fashionability, and internationalization to lead the new trend of domestic consumption [1] Group 1: Event Overview - The salon was held during the Service Trade Fair and was guided by the Beijing Municipal Bureau of Commerce, co-hosted by Beijing Business Daily and the Beijing Time-honored Brand Association, with Deep Blue Media Think Tank as the intellectual platform [1] - The event is part of a broader initiative to strengthen cultural foundations and showcase civilization charm in Beijing, which is positioning itself as a "Museum City" [1] Group 2: Museum Innovations - The director of the Beijing Yanjing Eight Wonders Museum highlighted the natural advantages of time-honored brands in establishing museums, including unique products, rich cultural heritage, master artisans, and exclusive tools and techniques [3] - The Yanjing Eight Wonders Museum has established two registered museums and three venues, hosting over 100 cultural events annually and exhibitions covering more than 20 countries and regions [3] Group 3: Strategic Development - The director emphasized the importance of both "planning and foundational capabilities" for the success of museums, stating that quality curation must be complemented by exhibition design, flow planning, interpretation services, and operational management [4] - The museum has developed three pathways: collection line, activity line, and inheritance line, focusing on both depth and appeal to younger demographics [4] - The future strategy includes continuing to emphasize "living inheritance" while enhancing foundational capabilities to contribute to the development of the Museum City and integrate cultural, commercial, and tourism elements [4]

Core Viewpoint - The successful inclusion of Pengzhou Qianjiang Weir in the 2025 World Irrigation Heritage List highlights the importance of ancient irrigation systems in modern agricultural practices and their sustainable management of water resources [2][5]. Summary by Relevant Sections Irrigation Heritage - The number of World Irrigation Heritage sites in Sichuan Province has reached four, with the recent addition of Pengzhou Qianjiang Weir [2]. - The heritage system includes water engineering relics, non-water engineering relics, and intangible cultural heritage, showcasing a living history of water management wisdom [2]. Unique Features of Qianjiang Weir - Qianjiang Weir utilizes the geographical advantage of a northwest high and southeast low terrain, employing a "Pingliang" water distribution technique to create a water network that addresses seasonal water imbalances [3][4]. - The system incorporates both surface water (Qianjiang) and groundwater (Xiaoyuan Spring), with over 300 self-flowing springs constructed to supplement water supply during dry periods, demonstrating advanced ancient water resource management [4]. Contribution to Agriculture - The Qianjiang Weir currently irrigates 162,000 acres of farmland, extending agricultural production to the edges of the Longmen Mountains and Chengdu Plain, supporting the cultivation of rice and other crops [4]. - The four irrigation heritage sites collectively irrigate approximately 12 million acres, equivalent to the area of 40 large irrigation districts, with the Dujiangyan irrigation area alone covering 11.647 million acres, contributing significantly to food production and GDP [6]. Cultural and Economic Integration - The integration of cultural and tourism development around these irrigation heritage sites is being explored, with initiatives to create water culture experiences and leisure agriculture products [7]. - The establishment of the "Large Irrigation District" cultural tourism development alliance in 2020 aims to enhance the visibility and economic value of these heritage sites [7].

Core Viewpoint - The newly passed "Regulations on the Protection, Inheritance, and Development of the Ansai Waist Drum" aims to provide a comprehensive legal framework for the preservation and promotion of this traditional art form, emphasizing both protection and innovation [1][2]. Group 1: Legal Framework - The regulations consist of 21 articles covering protection scope, government responsibilities, inheritance and development, and support measures, establishing a systematic legal basis for the Ansai Waist Drum [2]. - The regulations emphasize "living inheritance" rather than mere preservation, encouraging innovation while safeguarding traditional techniques and instruments [2]. Group 2: Cultural Significance - The Ansai Waist Drum has a history dating back over 2000 years to the Qin and Han dynasties, originally serving military purposes before evolving into a vital cultural expression for celebrations and rituals [1]. - Recognized as a national intangible cultural heritage in 2006, the Ansai Waist Drum has undergone significant evolution, developing a unique artistic style over time [1]. Group 3: Implementation and Community Engagement - The regulations aim to integrate the Ansai Waist Drum into contemporary life by promoting its presence in schools and communities, fostering talent development, and encouraging the passing down of skills from masters to apprentices [2]. - The goal is to ensure that the art form is actively practiced and appreciated, with plans for performances and regular training sessions to be legally protected [2].

Core Insights - The launch of the upgraded Qinghua Fenjiu 30 Revival Edition is a strategic response to market demands and a commitment to future growth [1] - The company emphasizes the importance of quality upgrades, scientific expression, and focused market operations in its growth strategy [1] Group 1: Product Launch and Strategy - The Qinghua Fenjiu 30 Revival Edition is positioned as a key capability for the brand to navigate through market cycles [1] - The company has established a leading quality system in the industry to ensure product excellence [1] - A "1+4+1" promotional model is being implemented, focusing on core terminal alliances and group purchasing to enhance brand reach [1] Group 2: Cultural Significance and Heritage - The roundtable forum discussed Fenjiu's dual identity as both a tangible and intangible cultural heritage, emphasizing the connection between liquor culture and Chinese intellectual traditions [2] - Experts highlighted the concept of "living heritage" and the importance of making cultural heritage relevant in contemporary society [2] - The promotion of Fenjiu is seen as a means to share not just a product, but the rich cultural narratives behind it, resonating with international audiences [2] Group 3: Conclusion and Future Outlook - The event underscored that Qinghua Fenjiu represents not only a product but also a high-quality Eastern lifestyle and a narrative of time, craftsmanship, and harmony [3] - The upgraded product was a focal point of the event, attracting significant attention from attendees [3]