你知道拼豆吗？ 一颗颗小小的豆子 拼出整个像素世界 原本以为是小孩子的手工游戏 却"硬控"了许多年轻人 拿起专用镊子，一颗一颗把五彩斑斓、材质多样的迷你豆子"嵌"进打孔底板里，靠像素点阵叠出喜欢的图案。最后用电熨斗热压定型，拼豆DIY正式完 成。 从磁铁贴、钥匙扣、挂件，到装饰画、立牌，甚至整面像素墙，看似简单的手作，已经在年轻人中掀起一场"豆豆风暴"。 "拼豆已经火了一年多，有时根本忙不过来。"广州天河商圈一家手工DIY店主向21世纪经济报道记者坦言，今年店内六七成顾客都是冲拼豆而来，"最忙 一天要接30—40组客人，店里全坐满"。 图源：齐鲁晚报 "一代人有一代人的十字绣" 年轻人将拼豆作品贴满冰箱（图源：青春上海） "一代人有一代人的十字绣"，拼豆爱好者小N的经历颇具代表性，她表示："我是从短视频被种草的，入坑四个月已经花了超过1000元。" 火到烫手！ 有门店靠拼豆月入超3万元 最近，随着《疯狂动物城2》狂砍36亿元票房，新一股拼豆手工热潮席卷社交网络。 在网络购物平台，爆款拼豆材料包月销量轻松破万，热门IP款式一度售出超60万件；有博主甚至用100小时、40000颗豆子复刻电影场景。 在线下，这股热 ...

如果要提名过去一年最火热的全民爱好，年轻人自己的十字绣——"拼豆"，绝对是其中黑马。 且不说社交媒体上突然大量涌现出的拼豆日常，根本滑不到底； 光是能让年轻人沉下屁股，一投入就是数小时的沉浸式手作，拼豆的魔力就已显现一二。 再翻看网友们晒出的作品，也很容易越看越上头—— 从简单的平面图，到颇有立体效果的2.5D成品，一直进化到难度拉满的3D。 一双手，一把豆，拼出了无所不能的像素宇宙。 01 试一次年轻人的十字绣，才懂了"烂手回冬" 让无数人上瘾的拼豆，只说操作方法其实很简单。 将五颜六色的微型塑料豆，按照固定图案排列在钉板上，再拿起熨斗加热定型，成品即出。 图源小红书@死鱼明天吃，已授权 由于是以点阵形式成图，它还有个名字：像素画。 图源小红书@Poison，已授权 看着全网"第一次拼豆就成功""有手就行"的战绩帖比比皆是，让人不由跃跃欲试。 稍等稍等，在正式迈入拼豆世界之前，或许你该切换到真实的新手频道。 本来想拼一只潦草小狗的，不知从哪里开始出了错，秒变愤怒老山羊。 图源小红书@清尘手作 K.S，已授权 印象中的抽象Hello Kitty，在平平无奇手作小天才的加持下，被烫成了命很苦的样子。 这里所说的 ...

如何用一个词形容2025年的动漫产业？ 河豚君把这个问题抛给了圈内人。答案各异，但核心就两点：一是冰火两重天，二是变局藏身后。 先看火。开春，《哪吒之魔童闹海》狂揽154.4亿，直接预定全球年冠。随后，《浪浪山》《罗小黑2》《疯狂动物城2》接力轰炸。动画电影这把火，硬 是从年初烧到了年尾。 AI漫剧，更火。年初，它还只是众多互联网平台PPT里的一个概念；年底，几部10亿级爆款已经杀出重围。短剧走了三年的路，AI一年就跑完了。唯一遗 憾的是，还没出现一部全民级的"破圈"神作。这个悬念，留给2026。 火说完了，冰在哪？在电视动画和番剧。平台采购收缩，逼得传统动画公司只有两条路：要么死磕精品和年番，要么出海，去赚全世界的钱。 冰火交织，就是变革。现在，没人能拒绝AI，迪士尼也不行。大家都在抢IP衍生的红利——哪吒能吃，狐尼克能吃，韩立也能吃。 结论来了，2025年是动漫产业全面爆发，并寻求新范式的一年。小娱将从以下四个方面进行解读，看看动漫产业在这一年里究竟发生了些什么。 这是「2025文娱年终总结」的第三篇，后续我们还将关注剧集、AI领域的2026最新趋势。 #本文已采访六位相关人士，他们也是「娱乐资本论」20 ...

来源：财经网科技 【#杭州年轻人周末花30块钱忙着拼豆子# 】"入坑四个月，花了一千多块，每次拼完都有满满的成就 感，根本停不下来。"25岁的上班族李冉向@天下网商 展示着手机里的拼豆作品集。曾经作为儿童益智 玩具的拼豆，开始在年轻人群中流行。在线上，热门店铺爆款单品月销超70万件。在杭州多家手工DIY 店中，六七成顾客专为拼豆而来，价格在20~30元/小时不等，最火爆的门店单月收入超5万元。杭州西 湖区一家手工小店店主告诉我们，自去年年底新增拼豆项目后，周末及假期客流量直接翻了几倍，"最 忙的时候一天要接50组客人。"有机构预测2026年其市场规模将接近10亿元。 销售市场的火爆带动了上游生产产业链的全面复苏与品质升级。浙江义乌作为国内拼豆生产的核心产业 带，多家工厂近期满负荷运转。义乌一家工厂的负责人透露，拼豆热度攀升后订单量翻倍，甚至出现订 单排期至下月、客户上门催单的盛况。部分嗅觉敏锐的卖家已将目光投向海外市场。拼豆的爆发，正是 近两年解压经济升温、年轻人情绪消费需求凸显的生动缩影，也为小众赛道持续释放商业潜力注入了强 劲动力。#杭州拼豆店爆火义乌产业链跟着疯狂接单# （天下网商） 来源：财经网科技 ...

【#这届年轻人为何染上了拼豆病#？】#年轻人上头的拼豆究竟有何魅力# 最近，拼豆霸榜了各个社交 媒体热榜。而《疯狂动物城2》又为这股热潮推波助澜，还带动了线下手工店。在点评软件上搜索"拼 豆"，多数手作店已上线相关体验项目，价格从每小时19.9元到88元不等，销量普遍破千。而这股需 求，也催生了一条清晰的产业链。到底是什么让一颗小豆子的价值一路飙升？这个令年轻人"上头"的活 动背后，到底藏着什么生意经？戳视频了解更多>>>#Fin姐叨叨# @时代财经 这届年轻人为何染上了拼豆病？ 这届年轻人为何染上了拼豆病？ 特别声明：以上文章内容仅代表作者本人观点，不代表新浪网观点或立场。如有关于作品内容、版权或其它问 题请于作品发表后的30日内与新浪网联系。 ...

Core Insights - The popularity of Perler Beads, also known as "拼豆," has surged, particularly among young adults, transforming from a children's toy into a social currency for this demographic [1][4][29] - The release of "Zootopia 2," which grossed 3.6 billion yuan, has significantly contributed to the rise of this crafting trend, with sales of related materials skyrocketing on platforms like Taobao and Pinduoduo [1][4][18] Industry Overview - The offline market is capitalizing on this trend, with many DIY stores offering Perler Bead experiences priced between 19.9 yuan and 88 yuan per hour, often selling over a thousand sessions [3][18] - A specific store in Beijing reported annual sales of over 425,000 yuan from a single Perler Bead package, averaging more than 35,000 yuan monthly [3][18] Market Dynamics - The pricing structure for Perler Beads shows a clear segmentation, with standard beads priced at approximately 1.3 to 1.5 yuan per thousand, while premium brands like MARD charge up to 5.28 yuan per thousand [7][22] - The business model has evolved into a closed loop, attracting users with low-cost experiences, maintaining engagement through IP designs, and monetizing through materials and custom services [9][24] Growth Statistics - As of December 17, there are 17,200 handcraft-related enterprises in China, with a 69.7% increase in registrations in 2022 and 6,558 new registrations in 2025 alone, marking a 28.6% year-on-year growth [10][25] Challenges - The industry faces significant challenges, particularly in terms of product homogeneity, as many stores offer similar crafting options, leading to a decline in repeat purchases [12][27] - The sustainability of the trend is questioned, as the emotional appeal of crafting may diminish over time, especially as consumers seek new forms of entertainment [29]

记者丨王滢 编辑丨江佩霞 "拼豆已经火了一年多，有时根本忙不过来。"广州天河商圈一家手工DIY店主向21世纪经济报道记者坦言， 今年店内六七成顾客都是冲拼豆 而来，"最忙一天要接30—40组客人，店里全坐满" 。 与这股热潮相呼应的是消费者的感叹： "入坑4个月烧掉1000元，买豆子买到停不下来" "周末拼不完下周继续"……拼豆，英文名Perler Beads，本是一种亲子玩具，如今"逆袭"成年轻人的新社交货币，究竟有何魔力？ 火到烫手！有门店靠拼豆月入超3万 随着《疯狂动物城2》狂砍36亿元票房，一股拼豆手工热潮席卷社交网络。 在淘宝、拼多多等平台，爆款拼豆材料包月销量轻松破万，热门IP款式一度售出超60万件；有博主甚至用100小时、40000颗豆子复刻电影场 景。 图源网络 在线下，这股热潮正转化为实实在在的商业价值。在大众点评上搜索"拼豆"，多数手作店已上线相关体验项目， 价格从每小时19.9元到88元 不等，销量普遍破千。 据第三方平台数据，北京三里屯一家手作馆标价84.9元/小时的拼豆套餐年售超5000份，仅此单项年营收就达42.5万元，月均超3.5万元 ——这 还不包括其他渠道及其他项目的收入。 ...

在线下，这股热潮正转化为实实在在的商业价值。在大众点评上搜索"拼豆"，多数手作店已上线相关体 验项目，价格从每小时19.9元到88元不等，销量普遍破千。 据第三方平台数据，北京三里屯一家手作馆标价84.9元/小时的拼豆套餐年售超5000份，仅此单项年营 收就达42.5万元，月均超3.5万元——这还不包括其他渠道及其他项目的收入。 （原标题：《疯狂动物城2》带火拼豆：有门店月入超3万，年轻人为何上头？） "拼豆已经火了一年多，有时根本忙不过来。"广州天河商圈一家手工DIY店主向21世纪经济报道记者坦 言，今年店内六七成顾客都是冲拼豆而来，"最忙一天要接30—40组客人，店里全坐满"。 与这股热潮相呼应的是消费者的感叹："入坑4个月烧掉1000元，买豆子买到停不下来""周末拼不完下周 继续"……拼豆，英文名Perler Beads，本是一种亲子玩具，如今"逆袭"成年轻人的新社交货币，究竟有 何魔力？ 火到烫手！有门店靠拼豆月入超3万 随着《疯狂动物城2》狂砍36亿元票房，一股拼豆手工热潮席卷社交网络。 在淘宝、拼多多等平台，爆款拼豆材料包月销量轻松破万，热门IP款式一度售出超60万件；有博主甚至 用100小时、4 ...

Core Viewpoint - The article discusses the rising popularity and economic potential of pixel art beads (拼豆) as a creative and therapeutic hobby, particularly among young people, driven by the success of IPs like "Zootopia 2" and the influence of social media and celebrity endorsements [5][7][22]. Group 1: Market Dynamics - "Zootopia 2" has generated significant box office revenue of 31 billion in China, contributing to a broader trend in IP-related merchandise, including pixel art beads [5][7]. - The pixel art bead market is projected to reach nearly 1 billion by 2026, with a current average price of 50 yuan per hour for DIY experiences, benefiting around 18,000 DIY craft stores nationwide [7][12]. - The online market for pixel art beads is thriving, with platforms like Taobao and Pinduoduo seeing monthly sales exceeding 10,000 units for popular stores, especially those linked to "Zootopia" [7][28]. Group 2: Consumer Behavior - Pixel art beads have evolved from a children's toy to a form of emotional therapy for adults, becoming a popular stress-relief activity [13][21]. - The trend has gained traction on social media, with over 520 million discussions on Xiaohongshu and 5.9 billion views on Douyin related to pixel art beads [15][28]. - The low barrier to entry and high satisfaction from creating pixel art make it an appealing hobby for many, with users reporting significant emotional benefits [20][21]. Group 3: Celebrity Influence - The popularity of pixel art beads surged after a mention by celebrities during a live stream, leading to increased interest and participation from new fans [22][25]. - The commercial viability of pixel art beads has expanded from individual hobbies to a structured business model, with high profit margins reported by craft stores [25][26]. Group 4: Economic Model - The pixel art bead economy operates on a clear profit model, attracting users with low-cost experiences while maintaining engagement through continuous IP-related designs and materials [32]. - Craft stores report that pixel art projects can account for up to 60% of total revenue, with some generating over 2 million in sales [26][32]. - The market's growth is supported by a strong repeat purchase rate for materials, as enthusiasts frequently buy supplies to create new designs [28][32]. Group 5: Challenges and Future Outlook - Despite the market's growth, the pixel art bead industry faces significant challenges related to IP rights and copyright issues, which could hinder its scalability [36][39]. - The lack of legal authorization for many designs limits the potential for brand development and large-scale investment, keeping the industry in a precarious position [42][47]. - There is a call for more structured copyright solutions and a focus on original content to ensure sustainable growth in the pixel art bead market [47].

Core Insights - The release of "Zootopia 2" has generated significant revenue of 3.1 billion in the Chinese market within 14 days, also boosting the popularity of related IP merchandise, particularly pixel art beads known as "pin beads" [1][2] - The pin bead trend has evolved from a niche hobby to a mainstream emotional outlet for young adults, with a projected market size nearing 1 billion by 2026 [2][10] Group 1: Market Dynamics - The average price for pin bead DIY experiences is around 50 yuan per hour, revitalizing approximately 18,000 DIY craft studios across the country [2][11] - Online platforms like Taobao and Pinduoduo report monthly sales exceeding 10,000 for pin bead kits, with some stores linked to "Zootopia" IP selling up to 500,000 units [2][11] - The popularity of pin beads has led to a surge in social media engagement, with over 520 million discussions on Xiaohongshu and 5.9 billion views on Douyin [17][19] Group 2: Consumer Behavior - Pin beads serve as a therapeutic activity for many, allowing individuals to express creativity and relieve stress in a fast-paced urban environment [20][24] - The low entry barrier and high satisfaction from creating pin bead art make it an appealing hobby for adults, akin to a simplified version of cross-stitching [25][24] Group 3: Economic Potential - The pin bead market has shown a clear path to profitability, with high margins on experience services and a strong demand for materials and custom designs [29][36] - The integration of celebrity endorsements has significantly expanded the market, transitioning pin beads from a niche interest to a viable business opportunity [26][29] Group 4: Challenges and Future Outlook - The pin bead industry faces challenges related to IP rights, as many designs infringe on copyright, limiting the potential for large-scale commercialization [39][41] - Without proper licensing, the industry may struggle to evolve beyond small-scale operations, relying on fleeting trends rather than sustainable growth [43]