Core Insights - Tim Cook, CEO of Apple, visited the Shanghai THE MONSTERS 10th Anniversary Exhibition, marking the start of his latest trip to China [1][2] - The exhibition showcased the largest collection of original sketches and figures from the LABUBU series, created by artist Long Jiasheng [2] - Cook's visit coincided with significant developments in China's telecommunications sector, particularly the launch of eSIM services by major operators [2] Group 1: Apple and eSIM Technology - Apple announced that the iPhone Air, its first model fully utilizing eSIM technology, will be available for pre-order on October 17 and officially on sale on October 22 [2][5] - The iPhone Air features a thickness of 7.1 mm, making it Apple's thinnest phone to date, and offers storage options starting from 256GB up to 1TB, with a starting price of 7999 yuan [5] - The response to eSIM pre-orders has been strong, with over 150,000 people queuing for China Mobile's reservation channel within four hours [5] Group 2: Financial Performance and Market Expectations - In Apple's Q3 2025 financial report, total revenue reached $94.04 billion, a 10% year-over-year increase, with Greater China revenue growing by 4% to $15.37 billion [6] - This marks the first year-over-year growth for Apple in the Greater China region since Q4 2023, indicating a positive outlook for the company in this market [6] - Cook's second visit to China this year reflects Apple's increasing expectations for the Chinese market, especially with the rollout of eSIM services [6]

Core Insights - China Unicom has officially received approval to conduct commercial trials for eSIM mobile service, marking a significant milestone in its decade-long technological accumulation and practical exploration in the eSIM field [1] Group 1 - The approval represents a breakthrough for China Unicom in the eSIM sector [1] - This development is expected to inject new momentum into the digital economy and terminal connection innovation [1]

所谓eSIM就是嵌入式SIM卡（Embedded Subscriber Identity Module），是由全球移动通信协会（GSMA）制定的新一代SIM卡标准。是作为传统 SIM卡的升级形态，通过将通信功能集成于设备芯片，没有物理卡槽，实现远程配置运营商信息，具备灵活便捷、安全可靠、节省设备空间等优 势。 13日晚，中国移动也宣布，正式获得开展eSIM手机运营服务商用试验的批复，广大用户可前往中国移动营业厅办理eSIM手机业务，第一时间享受 更加便捷、灵活的通信体验，具体可登录中国移动APP查询办理网点信息。 同一天，中国电信也宣布获得工信部eSIM手机商用试验批复许可，eSIM手机业务在国内31个省区市正式上市销售。中国电信表示，在商用试验期 间暂不开放线上方式办理eSIM手机业务，用户可持eSIM手机中国电信的各省线下营业厅门店办理开通eSIM手机业务。 今天早些时候，中国联通宣布已经正式获得开展 eSIM 手机运营服务商用试验的批复，这一重要突破标志着中国联通在 eSIM 领域长达十年的技术 积累与实践探索取得里程碑式进展，也将为数字经济发展和终端连接创新注入新动能。 智通财经记者 周玲 eSIM手 ...

Group 1 - Apple CEO Tim Cook announced that the iPhone Air will be available for pre-order in China starting October 17 and will officially launch on October 22 [1] - The iPhone Air features a lightweight design and utilizes eSIM technology, which is emphasized on Apple's Chinese website [3] - China Unicom has launched a nationwide reservation channel for eSIM services, with over 60,000 users already registered, indicating preparation for the upcoming iPhone Air [5] Group 2 - eSIM technology, embedded directly in the device's chip, enhances waterproof and dustproof capabilities and allows for a thinner design compared to traditional SIM cards [7] - China Mobile has received approval to conduct commercial trials for eSIM services, allowing users to process eSIM business at their service centers [5]

据中国移动（600941）微信公众号10月13日消息，中国移动正式获得开展eSIM手机运营服务商用试验 的批复，广大用户可前往中国移动营业厅办理eSIM手机业务，第一时间享受更加便捷、灵活的通信体 验，具体可登录中国移动APP查询办理网点信息。 中国移动提供全体系eSIM产品支持，不仅涵盖手机这一核心通信设备，还扩展至智能手表、平板电 脑、车载设备等多种形态，实现了跨终端、跨场景的无缝连接与协同工作。eSIM技术的引入，将进一 步彰显中国移动在网络覆盖、服务质量及技术创新上的综合优势，为用户打造更加丰富、多元的使用体 验。 同在10月13日，中国联通宣布，eSIM预约通道正式开放。 长期以来，中国移动致力于eSIM标准的引领与产业生态的构建，不断推进eSIM技术的研发与创新，深 度参与GSMA eSIM国际标准的制定过程，确保技术的前瞻性与国际兼容性。同时，依托强大的产业链 整合能力，中国移动主导开展了eSIM芯片与操作系统的国产化技术攻关，全面构建了自主可控的技术 体系，致力于为用户打造一个更加安全、可信、高效的eSIM使用环境，推动eSIM技术的普及与发展。 据介绍，SIM卡就是人们常说的"手机卡"。新换 ...

Core Insights - China Unicom has officially received approval to conduct commercial trials for eSIM mobile services, marking a significant milestone in its decade-long technological development in the eSIM field [1] - This breakthrough is expected to inject new momentum into the development of the digital economy and innovation in terminal connectivity [1] Company Developments - Since initiating technology research in 2015, China Unicom launched eSIM wearable services in 2018 and has since obtained licenses for IoT, laptops, and tablets [1] - The company has adapted a total of 75 terminal devices, covering various scenarios including consumer electronics, industrial connectivity, and smart travel [1] - The user base for these services has surpassed several million [1]

随着eSIM手机业务的获批，中国联通实现eSIM全场景业务闭环。专家表示，eSIM技术以高安全性、稳 定性及运营商灵活切换等优势，带来"免插卡激活、多设备协同、全球无缝漫游"的便捷体验，同时推动 个人终端向"轻量化、多模态"演进。 转自：北京日报客户端 据悉，中国联通自2015年启动eSIM技术研发，2018年在国内推出eSIM可穿戴业务，后陆续获得物联 网、笔记本与平板类业务许可。目前中国联通已累计适配终端75款，覆盖消费电子、工业互联、智慧出 行等场景，服务用户规模突破数百万。 ...

此次开启手机eSIM业务预约，意味着国内手机eSIM商用已进入倒计时阶段。（界面） 10月13日，智通财经从中国联通官方公众号获悉，中国联通正式上线eSIM业务全国预约通道。截至发 稿，预约人数已突破6万人，且数字仍在快速增长。这一举措，被外界看作为即将到来的国行iPhone Air 做准备。目前用户可以通过中国联通微信公号、APP或线下营业厅预约办理eSIM业务。 eSIM，即嵌入式SIM卡。与传统的实体SIM卡不同，它直接嵌入在设备芯片上，无需像传统SIM卡那样 插入或更换物理卡片，就能实现通信功能。设备通过空中下载技术（OTA）即可完成运营商网络配置， 极大提升了设备的防水、防尘性能，也为更轻薄的外观设计提供了可能。中国联通早在2018年就推出了 可穿戴设备的eSIM服务，2025年联合GSMA举办了首届eSIM专题展，并更新了5G终端技术规范，其自 主研发的eSIM管理平台已支持20余款终端接入。 【#中国联通正式开启eSIM业务预约##国内手机eSIM商用已进入倒计时#】 ...

Core Viewpoint - The launch of the "thinnest iPhone," the iPhone Air, in mainland China is delayed due to issues with eSIM support from local telecom operators, despite its global release in nearly 100 countries [1][3]. Group 1: Product Details - The iPhone Air, released on September 10, features a thickness of only 5.6 mm and eliminates the physical SIM card slot, adopting eSIM technology instead [1]. - Apple announced that the iPhone Air would be available in China on September 19, with support from over 500 global operators, including China Unicom [1]. Group 2: Telecom Operators' Issues - The delay in the iPhone Air's launch in mainland China is attributed to conflicts among telecom operators, with China Unicom prepared but China Mobile and China Telecom facing issues [3]. - China Mobile and China Telecom have indicated readiness for eSIM services, but have not yet launched them, leading to uncertainty regarding the iPhone Air's availability [3]. Group 3: Market Competition - The competition in the Chinese smartphone market is intensifying, with Apple facing challenges from domestic brands. From January to July, Apple's market share in the 4000 to 6000 yuan price segment dropped from 23.4% to 17%, while Huawei, Xiaomi, Vivo, OPPO, and Honor gained shares [6]. - The future pricing strategies of the three major telecom operators regarding eSIM services will significantly influence user migration and market dynamics [6].

Core Viewpoint - The launch of Apple's iPhone 17 series, featuring eSIM technology, is expected to drive significant growth in international roaming data services, marking a transformative shift in the telecommunications industry [1] Group 1: eSIM Technology Impact - eSIM technology is referred to as an "invisible revolution," enabling seamless device communication and multi-number collaboration [1] - The adoption of eSIM is projected to transition from a technical option to an industry necessity by 2025, with 123 countries and regions already offering eSIM mobile services [1] Group 2: Market Growth - The usage rate of cross-border roaming scenarios is increasing at an annual rate of 30% [1] - DreamNet International Communication has opened channels for wholesale international roaming data cooperation, capitalizing on the growth opportunities presented by eSIM technology [1]