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Criteo and dentsu Announce Global Commerce Media Partnership
Prnewswire· 2025-06-13 11:00
Dentsu will harness the Criteo Commerce Media Platform stack to connect with consumers wherever shoppable moments happenNEW YORK, June 13, 2025 /PRNewswire/ -- Criteo (Nasdaq: CRTO), the global platform connecting the commerce ecosystem, today announced plans for an expanded global partnership with dentsu, a leading global marketing and advertising agency network, that will create more effective commerce and performance media campaigns for dentsu's clients. The partnership marks the first time that Criteo's ...
Snapchat adds new features for creators, including an easier way to edit videos
TechCrunch· 2025-06-12 17:47
As Snapchat continues to take on Instagram and TikTok, the company announced on Thursday that it’s introducing a suite of new tools and features to make it easier for creators to create and share content on its platform. The social network is launching a “Timeline Editor” feature, a new way to create videos from saved Memories, the ability to auto-save Stories to profiles, and more. Snapchat says the new Timeline Editor will give creators a more intuitive way to edit videos directly on the platform. The Tim ...
How to take back control of your social media feed | Montserrat Caso Fernández | TEDxBath University
TEDx Talks· 2025-06-12 15:50
What if I told you that social media algorithms function much like your own mind. And when you're scrolling, you are not just killing time, but looking at your digital mirror. Shocking, right.Let me explain it to you with an analogy. When a thought triggers a strong emotional reaction, it tends to resurface in your mind repeatedly. The same happens for the algorithms.When you react emotionally to a post, the algorithm takes note and it will likely show you that type of content or something very very similar ...
HOW SOCIAL MEDIA AFFECTS OUR MENTAL HEALTH | Nghi Le | TEDxYouth@WASS
TEDx Talks· 2025-06-12 15:32
So firstly, what do you see on the big word represent. Probably just social media. Well, everything had two sides on its own and social media is not out of the range.But first, let's talk about the positivity that social media brings to its own users. I'm pretty sure that everybody here has their favorite social media channels. Well, that comes to video content.Well, let me take a viral example that my class have been singing all the time. Mr. . Beast.Well, it help us to entertain after a stressful day of s ...
Social media's impact on mental health | Anh Duong | TEDxYouth@WASS
TEDx Talks· 2025-06-12 15:32
Okay, so my story started the summer before my eighth grade when I first downloaded Tik Tok just for fun. Well, nothing was serious. It then became my secret English weapon.It was empowering and I loved it. However, by the time that I attended my 10th grade, something changed. I started to see videos of people glowing up and then suddenly my classes something I had worn like forever started to look like a flaw and I saw people online looking so perfect which is why I switched to contact lens put on this clo ...
Best Stock to Buy Right Now: Carnival vs. Disney
The Motley Fool· 2025-06-11 21:35
Core Viewpoint - Carnival and Disney are both strong investment options, with recent stock momentum suggesting potential for continued growth [1] Group 1: Carnival - Carnival is the world's largest cruise line operator, benefiting from a resurgence in the cruise industry, with strong demand leading to record operating results [3] - In Q1, Carnival reported revenue of $5.8 billion, a 7.5% year-over-year increase, driven by higher capacity and pricing, and ended the quarter with $7.3 billion in customer deposits, surpassing last year's record of $7 billion [4] - The company achieved adjusted EPS of $0.13, reversing a loss from the previous year, indicating improved financial consistency, with expectations for continued growth from new initiatives like Celebration Key and new ship deliveries [5] - Carnival is guiding for full-year EPS of $1.83, representing a 29% increase from 2024, while reducing total debt by $4 billion to $27 billion, which supports a higher valuation as it trades at a forward P/E of 13, significantly lower than Disney's 20 [6] - The combination of value and growth potential makes Carnival an attractive long-term investment [7] Group 2: Disney - Disney has faced challenges in recent years, with stock down 7% over the past five years, but recent trends suggest a potential turnaround [8][9] - In fiscal Q2, Disney reported a 7% year-over-year revenue increase and a 20% surge in adjusted EPS, driven by strong performance in streaming, with Disney+ adding 1.4 million customers [10] - Growth in Hulu and ESPN digital properties, along with strategic bundling efforts, are contributing to positive momentum, with a target EPS of $5.75 for fiscal 2025, a 16% increase from the previous year [11] - Disney's diversified profile and globally recognized brand provide a strong foundation for future growth, particularly in streaming media [12] Conclusion - While both Carnival and Disney present compelling investment opportunities, Carnival is viewed as having greater upside potential due to its undervalued growth story [13]
Advertisers Gain Real-Time Customizable Audiences and Always-On Measurement with Instacart and The Trade Desk
Prnewswire· 2025-06-10 13:00
Core Insights - Instacart has expanded its partnership with The Trade Desk to enhance programmatic campaign performance using retail media data, allowing advertisers to create custom audiences based on specific product criteria [1][4][6] - The integration enables real-time sales measurement signals from Instacart to be accessed directly within The Trade Desk platform, facilitating closed-loop measurement for advertisers [5][6] Group 1: Partnership and Integration - The partnership allows approved advertisers to build first-party custom audiences and optimize campaigns mid-flight without the need for insertion orders [4][6] - Instacart is the first U.S. retail media network to integrate its grocery selection with The Trade Desk platform, streamlining self-service use cases for advertisers [1][4] Group 2: Advertising and Measurement - Advertisers can now measure the impact of Instacart audience segments on business outcomes, including attributed sales and return on ad spend (ROAS) [5][6] - The closed-loop reporting feature provides clear insights into sales impact, enabling media teams to optimize campaigns in real-time [5][7] Group 3: Market Position and Ecosystem - Instacart collaborates with over 7,000 active brands and 1,800 retail partners, simplifying the advertising process across fragmented retail networks [9] - The expanded functionality is part of Instacart's growing advertising ecosystem, which includes partnerships with major platforms like Google, Meta, and NBCUniversal [8][9]
iPower and Borg Rise U.S. Enter Strategic Partnership to Expand Social Media Commerce
Globenewswire· 2025-06-10 12:30
Core Insights - iPower Inc. has announced a strategic partnership with Borg Rise U.S. to enhance its omnichannel presence through influencer-driven and content-based sales models on platforms like TikTok, Instagram, and YouTube [1][3] - The collaboration aims to leverage Borg Rise U.S.'s network of content creators and livestreaming infrastructure to create innovative social commerce campaigns that enhance consumer engagement and conversion [2][5] Company Overview - iPower Inc. is a tech and data-driven online retailer providing value-added eCommerce services, with capabilities including a full spectrum of online channels, robust fulfillment capacity, and a nationwide warehouse network [4] - Borg Rise U.S. focuses on livestreaming, influencer marketing, and cross-border social commerce, empowering brands through immersive digital experiences [5] Strategic Goals - The partnership will co-develop influencer campaigns, live selling initiatives, and digital storefronts to enhance iPower's service offerings in social commerce [7] - The collaboration will utilize content performance data to improve targeting and personalization, helping emerging brands scale through creator ecosystems [7]
X @Forbes
Forbes· 2025-06-10 04:10
Getting Funded In Black Media: Who Owns The Story—and The Capital? https://t.co/l8yjaVB9jh https://t.co/gXZAScATAc ...
日均曝光量5万+,芯片超人开放媒体合作啦!
芯世相· 2025-06-09 07:20
线下产业大会举办、出海产业考察、企业线上+线下,差异化资源定制方案、 宣传、 直播、朋友 圈广告等合作需求,请扫码联系。 添加时请注明公司和需求 写了8年原创文章,公众号 【芯世相】 以及 【芯片超人】 已经累计发布 10 0 0+ 篇 高质量原 创文章,内容垂直精准,在行业内也具有了一定的影响力。 从创业之初,我们就注重私域的运营,从最初的群裂变、写文章留二维码,到近几年运营团队的精 细化运营,目前我们的私域朋友圈里已经有了数量庞大的产业好友了。 在 2023 年 2 月底,我们终于发出了第一条视频,正式入局短视频领域。到现在,每周依然在 抖 音账号 @ 芯片超人花姐 以及 微信视频号 @ 芯片超人 上进行直播,作为行业内的活跃账号,全 网累计粉丝已经 50 万 + ,开始"破圈"了。 以前,大家来找我们都是为了做业务,买卖芯片。现在,有不少人提出了新的需求: 贵号是否有一些宣传合作的业务? 我们是做XX的,期待有机会能和花姐合作一期视频 我想咨询一下公众号发布文章推广等商务合作 最近有推广传感器的需求,花姐这边接吗? …… 相较于原创文章,这种宣传方式极具性价比,适合 没有做过宣传推广或者预算相对比较少的 ...