Core Viewpoint - Beike (NYSE: BEKE; 02423.HK) has issued an internal notice emphasizing self-discipline across its platform, reiterating a neutral market perspective and strict adherence to company values, including the "Three Musts and Six Prohibitions" [1][2] Group 1: Internal Regulations - Beike requires all employees and platform participants to comply with the company's values and the neutral market perspective [1] - The "Three Musts" include: providing honest and professional services to stabilize the real estate market, ensuring the authenticity of property information, and offering comprehensive and objective information to assist users in rational pricing decisions [1] - The "Six Prohibitions" include: prohibiting subjective speculation that undermines the market, distorting national policy interpretations, posting false information on social media, coercing buyers and sellers to lower or raise prices, committing fraud through deceptive practices, and exaggerating service effectiveness to mislead customer expectations [1] Group 2: Enforcement Actions - Beike has already imposed strict penalties on employees and agents in locations such as Hangzhou and Changsha for violations of these regulations [1] - Specific actions taken include stopping incentive programs that encouraged price reductions, placing responsible individuals under review, and restricting their promotion and performance evaluation opportunities for one year [1]

Core Viewpoint - Beike has launched a nationwide initiative to reinforce self-discipline across its platform, emphasizing a neutral market perspective and strict adherence to company values, with severe penalties for violations [1] Group 1: Company Policies - The initiative reiterates the "three musts" which include providing honest and professional services to stabilize the real estate market, ensuring the authenticity of property information, and offering comprehensive and objective information to assist users in rational pricing decisions [1] - The "six prohibitions" include banning subjective speculation that undermines the market, distorting national policy interpretations, posting false information on social media, coercing buyers and sellers to lower or raise prices, committing fraud through deceptive practices, and exaggerating service effectiveness to mislead customer expectations [1] Group 2: Internal Enforcement - Reports indicate that employees and agents at Beike's branches in Hangzhou and Changsha have already faced strict internal penalties for violations of these new guidelines [2]

Core Viewpoint - Beike has issued an internal notice emphasizing self-regulatory behavior across its platform, reiterating a neutral market perspective and strict adherence to company values [1] Group 1: Internal Regulations - The notice outlines "Three Musts" focusing on service standards, which include providing honest and professional services to stabilize the market, ensuring the authenticity of property information and fulfilling commitments, and offering comprehensive and objective information to assist users in making rational decisions [1] - The "Six Prohibitions" include banning subjective speculation that undermines the market, distorting interpretations of national policies, and disseminating false information [1] Group 2: Enforcement and Compliance - The company has stated that violations will be strictly punished internally, with reports of employees and agents in locations such as Hangzhou and Changsha already facing severe penalties for non-compliance [1]

Core Viewpoint - Beike has issued an internal notice emphasizing self-regulatory behavior across its platform, reiterating a neutral market perspective and strict adherence to company values [1] Group 1: Internal Regulations - The notice outlines "Three Musts" focusing on service standards, which include providing honest and professional services to stabilize the market, ensuring the authenticity of property information and fulfilling commitments, and offering comprehensive and objective information to assist users in making rational decisions [1] - The "Six Prohibitions" include banning subjective speculation that undermines the market, distorting interpretations of national policies, and disseminating false information [1] Group 2: Enforcement and Compliance - The company has stated that violations will be strictly punished internally, with reports of employees and agents in locations such as Hangzhou and Changsha already facing severe penalties for non-compliance [1]