Core Insights - The 26th "Bo Xue Da Kao" organized by Beijing Lianjia took place from November 19 to 20, with over 20,000 agents participating, marking the 15th anniversary of the event [1] - This year's exam has expanded its focus beyond real estate transaction services to include assessments on renovation and rental services, aiming to enhance agents' comprehensive service capabilities to meet diverse consumer needs [1][3] Group 1 - The new residential era is shifting consumer demands from merely having a place to live to prioritizing quality living, leading to a new consumption trend focused on quality [3] - The exam has made significant breakthroughs in both depth and breadth, increasing the emphasis on the latest real estate policies and practical applications, as well as strengthening knowledge assessments in renovation and rental services [3][4] - Agents are now expected to integrate knowledge of real estate and renovation, providing a one-stop service experience for clients from purchasing to renovation [3][4] Group 2 - The incorporation of the latest housing market policies into practical service scenarios for agents is a key feature of this year's exam [4] - The rise of professional agents in the industry is noted, with a growing number of individuals choosing to pursue long-term careers in this field [4] - The increasing demand for quality service from consumers presents new challenges for agents' professional capabilities, emphasizing the importance of continuous learning and improvement [4]

Core Viewpoint - The company is actively developing non-housing businesses to mitigate cyclical risks and is shifting to a defensive posture by enhancing cost efficiency and increasing shareholder returns to improve investment value [1] Financial Performance - In Q3 2025, the company's net profit was 747 million yuan, a year-on-year decrease of 36.1%, while adjusted net profit was 1.286 billion yuan, down 27.8% [2] - The total transaction volume for the company in Q3 2025 was 736.7 billion yuan, remaining stable year-on-year, with net revenue of 23.1 billion yuan, an increase of 2.1% [1] - The company's adjusted net profit projections for 2025-2027 are 5.719 billion, 6.244 billion, and 6.995 billion yuan respectively, with corresponding net profits of 3.832 billion, 4.153 billion, and 4.773 billion yuan [1] Business Segments - In the real estate transaction service sector, the company is piloting a tenant-separation mechanism in Shanghai to enhance marketing and sales capabilities for sellers [2] - The housing rental service is integrating AI with operations, contributing over 100 million yuan in profit in Q3 2025, with both home decoration and rental services achieving profitability at the city level [2] - The company's existing housing business net revenue was 6 billion yuan in Q3 2025, a decrease of 3.6%, while the total transaction volume for existing housing was 505.6 billion yuan, an increase of 5.8% [2] New Housing Business - The new housing business net revenue was 6.6 billion yuan in Q3 2025, down 14.1%, with total transaction volume at 196.3 billion yuan, a decrease of 13.7% [3] - The GTV for the new housing business under the Beilian model accounted for 81.7% in Q3 2025, showing a slight increase from the previous quarter [3] Share Buyback - The company has actively implemented a share buyback plan, with a quarterly buyback amount reaching 281 million USD, the highest in nearly two years [3] - As of the end of Q3 2025, the total amount spent on buybacks this year was approximately 675 million USD, a year-on-year increase of 15.7%, representing about 3% of the total share capital as of the end of 2024 [3]

Investment Rating - The report assigns an "Outperform" rating to the company, projecting net profits of RMB 5.72 billion, 6.24 billion, and 6.99 billion for 2025-2027, with a 2025 PE valuation of 38x, equating to a fair value of RMB 60.83 or HKD 66.85 per share [4][16]. Core Insights - The company is actively developing non-housing businesses to mitigate cyclical risks and is focusing on cost reduction and efficiency improvements while increasing shareholder returns to enhance investment value [1]. - In Q3 2025, the total transaction volume was RMB 736.7 billion, stable year-on-year, with net income of RMB 23.1 billion, up 2.1% year-on-year. However, net profit decreased by 36.1% year-on-year to RMB 747 million [17]. - The existing home business showed a net income of RMB 6 billion, down 3.6% year-on-year, while the new home business net income was RMB 6.6 billion, down 14.1% year-on-year [18]. - The company has implemented a significant buyback plan, with Q3 2025 buybacks reaching USD 281 million, marking a two-year high [19]. Financial Summary - Total revenue for 2023 is projected at RMB 77.78 billion, with a growth rate of 28.2%. The net profit for 2023 is expected to be RMB 5.88 billion, reflecting a substantial increase of 524.5% [3]. - The company’s gross profit margin is expected to decline slightly from 24.55% in 2024 to 22.23% in 2027, indicating a trend of increasing costs relative to revenue [10]. - The company’s total assets are projected to grow from RMB 133.15 billion in 2024 to RMB 156.70 billion in 2027, while total liabilities are expected to increase from RMB 61.70 billion to RMB 84.51 billion over the same period [5]. Business Performance - The company’s existing home transaction volume increased by 5.8% year-on-year to RMB 505.6 billion in Q3 2025, while the new home transaction volume decreased by 13.7% year-on-year to RMB 196.3 billion [18]. - The rental services segment has shown strong growth, contributing over RMB 100 million in profit in Q3 2025, with a year-on-year growth of 45.3% [17][7]. - The company’s home furnishing and rental services achieved profitability at the city level, with profit contributions to gross profit reaching a historical high [17].

Group 1 - The core viewpoint of the report is that the company, Beike-W (02423), is rated "Buy" by Guotai Junan, with projected adjusted net profits for 2025-2027 being 57.19 billion, 62.44 billion, and 69.95 billion respectively, and a target price of 66.85 HKD per share based on a 38x PE valuation for 2025 [1] - The company is actively developing non-property businesses to mitigate cyclical risks and is focusing on cost reduction and efficiency improvements while increasing shareholder returns to enhance investment value [1] - In Q3 2025, the total transaction volume was 736.7 billion, remaining stable year-on-year, while net income increased by 2.1% to 23.1 billion, although net profit decreased by 36.1% to 0.747 billion [1] Group 2 - The second-hand property business is steadily expanding, with net income from existing properties at 6 billion, down 3.6% year-on-year, while total transaction volume increased by 5.8% to 505.6 billion [2] - The commission rate for existing properties was 1.19%, with the Lianjia existing property commission rate at 2.53% and the Beilian existing property commission rate at 0.38% [2] - The new property business saw a decline in net income by 14.1% to 6.6 billion, with total transaction volume down 13.7% to 196.3 billion in Q3 2025 [2] Group 3 - The company has actively implemented a share repurchase plan, with a record high repurchase amount of 281 million in Q3 2025, bringing the total repurchase amount for the year to approximately 675 million, a 15.7% increase year-on-year [3] - Since the initiation of the repurchase program in September 2022, the cumulative repurchase amount has reached approximately 2.3 billion, accounting for about 11.5% of the total share capital before the program started [3]

Core Viewpoint - Guotai Junan has issued a "Buy" rating for Beike-W (02423), projecting adjusted net profits for 2025-2027 to be 57.19 billion, 62.44 billion, and 69.95 billion respectively, with a 2025 PE valuation of 38 times, leading to a target price of 60.83 yuan, equivalent to 66.85 HKD per share [1] Group 1: Financial Performance - In Q3 2025, the total transaction volume was 736.7 billion, remaining stable year-on-year, while net income increased by 2.1% to 23.1 billion; however, net profit decreased by 36.1% to 0.747 billion, and adjusted net profit fell by 27.8% to 1.286 billion [2] - The company's rental services have integrated AI, contributing over 0.1 billion in profit in Q3 2025, with home decoration and rental services achieving profitability at the city level, marking a historical high in profit contribution [2] Group 2: Business Segments - The existing housing business saw net income of 6 billion, down 3.6% year-on-year, while total transaction volume increased by 5.8% to 505.6 billion; the Beilian model accounted for 62.4% of the total transaction volume, a decrease of 1.1 percentage points quarter-on-quarter but an increase of 3.1 percentage points year-on-year [3] - The new housing business experienced a net income decline of 14.1% to 6.6 billion, with total transaction volume down 13.7% to 196.3 billion; the GTV under the Beilian model accounted for 81.7%, showing a slight increase [3] Group 3: Share Buyback - In Q3 2025, the company achieved a record high in share buyback amounting to 281 million USD, with total buybacks for the year reaching approximately 675 million USD, a 15.7% increase year-on-year, representing about 3% of the total share capital as of the end of 2024 [4] - Since the initiation of the buyback program in September 2022, the cumulative buyback amount has reached approximately 2.3 billion USD, accounting for about 11.5% of the total share capital prior to the program [4]

格隆汇11月10日｜贝壳：2025年第三季度营收231亿元，同比增2.1%；三季度NON-GAAP净利润12.9亿 元。贝壳第三季度总交易价值(GTV)为7367亿元，与去年同期基本持平。 ...

Core Insights - The company reported a total transaction volume of RMB 736.7 billion (USD 103.5 billion) for Q3 2025, showing a year-on-year stability [1] - The total transaction volume for existing homes was RMB 505.6 billion (USD 71.0 billion), an increase of 5.8% year-on-year, while new home transactions decreased by 13.7% to RMB 196.3 billion (USD 27.6 billion) [1] - Net income for the quarter was RMB 23.1 billion (USD 3.2 billion), reflecting a 2.1% year-on-year increase, but net profit decreased by 36.1% to RMB 747 million (USD 105 million) [1] - The number of stores increased by 27.3% year-on-year to 61,393, with active stores rising by 25.9% to 59,012 [1] - The number of agents grew by 14.5% to 545,500, with active agents increasing by 11.4% to 471,500 [1] - The average monthly active users reached 49.3 million, up from 46.2 million in the same period last year [1] Business Strategy and Innovations - The CEO emphasized ongoing efforts in organizational upgrades, process restructuring, and technological innovation to enhance business efficiency and customer experience [2] - The company is piloting a "tenant separation" mechanism in Shanghai to improve marketing and sales capabilities for sellers [2] - AI integration in operations and customer service is being advanced, contributing over RMB 100 million in profit for the rental service segment in Q3 2025 [2] - The CFO noted steady growth in existing home transactions and robust monetization capabilities in new home business, with home decoration and rental services achieving profitability at the city level [2] Shareholder Returns - The company has maintained a strong cash reserve and has been actively repurchasing shares, with Q3 2025 buybacks reaching USD 281 million, the highest in nearly two years [3] - Year-to-date, the total repurchase amount is approximately USD 675 million, a 15.7% increase compared to the same period last year, representing about 3% of the total share capital as of the end of 2024 [3] - Cumulatively, since the repurchase program began in September 2022, the total amount spent on buybacks is around USD 2.3 billion, accounting for about 11.5% of the total share capital prior to the program [3] Future Outlook - The company aims to continuously optimize its business structure, enhance technological empowerment, and solidify shareholder returns to create greater long-term value for investors [4]

Core Insights - The company reported a total transaction volume of RMB 736.7 billion (USD 103.5 billion) for Q3 2025, showing a year-on-year stability [1] - The total transaction volume for existing homes was RMB 505.6 billion (USD 71.0 billion), reflecting a year-on-year increase of 5.8%, while new home transactions decreased by 13.7% to RMB 196.3 billion (USD 27.6 billion) [1] - Net income reached RMB 23.1 billion (USD 3.2 billion), a year-on-year increase of 2.1%, but net profit fell by 36.1% to RMB 747 million (USD 105 million) [1] - The company has been focusing on enhancing operational efficiency and customer experience through organizational upgrades and technological innovations [2] Financial Performance - Adjusted net profit for Q3 2025 was RMB 1.286 billion (USD 181 million), down 27.8% year-on-year [1] - Operating expenses decreased by 1.8% year-on-year and 6.7% quarter-on-quarter to RMB 4.3 billion [2] - The company achieved a record high in profit contribution from home decoration and rental services, with these segments becoming profitable at the city level [2] Operational Metrics - As of September 30, 2025, the number of stores increased by 27.3% year-on-year to 61,393, with active stores rising by 25.9% to 59,012 [1] - The number of agents reached 545,500, a 14.5% increase year-on-year, while active agents grew by 11.4% to 471,500 [1] - The average monthly active users on mobile platforms increased to 49.3 million, compared to 46.2 million in the same period last year [1] Shareholder Returns - The company repurchased shares worth USD 281 million in Q3 2025, marking the highest quarterly buyback in nearly two years [3] - Total repurchase expenditure for the year reached approximately USD 675 million, a 15.7% increase compared to the same period last year [3] - Cumulatively, the company has repurchased shares worth about USD 2.3 billion since the buyback program began in September 2022, representing approximately 11.5% of the total shares before the program [3]

Core Viewpoint - Shanghai Lianjia has established a robust "安心服务承诺" (Assurance Service Commitment) system, which has significantly enhanced trust in real estate transactions, allowing for rapid sales even in challenging circumstances [1][7][22]. Group 1: Assurance Service Commitment - The "安心服务承诺" has evolved from eight initial commitments to a comprehensive system of twenty commitments covering second-hand homes, new homes, and rentals, with a total of 16.08 billion yuan in guarantee funds and 151,900 transactions secured as of September 2025 [7][22]. - A case study illustrates the effectiveness of this commitment, where an elderly seller, burdened with debt and a mortgaged property, successfully sold his house within 24 hours through Lianjia's professional services and market analysis [6][11]. Group 2: Brand and Community Engagement - Lianjia has been recognized for its long-term commitment to brand integrity, winning the "历久出新典范" award for its resilience and adaptability in the real estate market [1][22]. - The company has transformed its stores into community hubs, providing free services such as water and rest areas for outdoor workers, thereby enhancing its role in social responsibility [16][20]. Group 3: Professional Development of Agents - Lianjia emphasizes the importance of its agents as core brand assets, investing in their training to ensure they become trusted advisors rather than just salespeople [11][14]. - The company has established a large training base to cultivate agents' professional skills and service awareness, ensuring they adhere to high ethical standards [14]. Group 4: Community Service Initiatives - Lianjia has initiated over 20,000 community volunteer services, with participation from more than 68,000 agents, reinforcing its commitment to social responsibility and community engagement [20][22]. - The company has also organized children's art exhibitions in its stores, fostering community connections and promoting local culture [20].

Core Insights - Shanghai Lianjia has established a robust safety net for real estate transactions, exemplified by a case where a seller quickly sold a mortgaged property within 24 hours, aided by the company's "安心服务承诺" (Assured Service Commitment) and risk control team [1][6][7] - The "安心服务承诺" has evolved over eight years into a comprehensive system with 20 commitments, enhancing trust in high-value real estate transactions [2][7] - The company has allocated 16.08 billion yuan in guarantee funds, facilitating 151,900 transactions under this commitment [7][18] Commitment to Service - The "安心服务承诺" began in 2017 and has expanded from eight to twenty commitments, covering second-hand homes, new homes, and rentals [7][18] - The commitment includes features like full commission refunds if transactions fail and advance payments for property checks, fostering trust between buyers and sellers [7][10] Community Engagement - Shanghai Lianjia has transformed its stores into community hubs, providing free services such as water and rest areas for outdoor workers, with plans to expand from 65 to 120 such stations [14][18] - The company has initiated over 20,000 community volunteer services, with participation from over 68,000 agents, reinforcing its commitment to social responsibility [14][18] Professional Development - The company invests heavily in training its agents, emphasizing service awareness and professional ethics, ensuring they can provide comprehensive consulting services [13][18] - The "了不起的经纪人盛典" (Remarkable Agent Ceremony) celebrates agents' contributions, highlighting their role as the core brand asset of the company [10][11] Long-term Strategy - Shanghai Lianjia's approach focuses on long-term sustainability, emphasizing the importance of basic skills, agent retention, and social responsibility as keys to future success [18]