净洁厨房
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累计销量过千万台,华帝自动清洗油烟机的领先密钥是什么?
Xin Lang Zheng Quan· 2025-04-28 07:55
Core Insights - The automatic cleaning feature is becoming a standard for high-end range hoods, driven by consumer demand for convenience and cleanliness [1] - Vatti has achieved a significant milestone with over 10 million units of automatic cleaning range hoods sold by December 2024, solidifying its leadership in this market [1] - The company has been innovating in automatic cleaning technology since 2006, with the introduction of the first automatic cleaning range hood [3] Technology Innovation - Vatti's research on automatic cleaning technology began before 2011, with the launch of the first model in 2006, breaking the traditional notion that range hoods must be disassembled for cleaning [3] - The introduction of steam hot water washing technology in 2011 significantly improved cleaning effectiveness by using high-temperature steam to dissolve grease [3] - The latest generation of cleaning technology, "Surf Washing," combines steam oil dissolution with high-pressure steam washing, achieving a cleaning rate of 99.2% and a sterilization rate of 99.99% [4] User Experience Enhancement - The automatic cleaning process has been simplified, allowing users to start the cleaning program with a single button press, making it more user-friendly [4] - Vatti's focus on user experience has led to a qualitative leap in how consumers interact with range hoods, moving towards a more intelligent and hassle-free cleaning process [4] Market Positioning - Vatti has successfully tapped into the younger generation's desire for a stylish and healthy lifestyle, aligning its products with the "New Chinese" living standards [6] - The company has developed localized solutions under the "Clean Kitchen" strategy, supported by 372 patented cleaning technologies [6] - Vatti emphasizes the integration of product cleanliness, spatial cleanliness, and sensory cleanliness in its kitchen solutions [8] Design and Aesthetics - Vatti's innovations in range hood design include reducing the thickness of products, enhancing spatial aesthetics, and integrating air purification systems [8] - The company aims for a future where range hoods blend seamlessly into kitchen spaces, moving towards a fully concealed design [8] Strategic Vision - The company recognizes that innovation is essential for maintaining a competitive edge in the kitchen appliance industry, focusing on high-quality development and user-centric solutions [10] - Vatti's proactive approach to innovation positions it as a leader in the industry, capable of driving high-end market transitions [11]
从历史文化到现代科技:华帝如何用新中式语言讲述中国厨房故事
Zhong Guo Jing Ying Bao· 2025-03-24 13:24
Core Perspective - Vatti is redefining the narrative of modern Chinese kitchens through a blend of traditional culture and modern technology, exemplified by their new product launches and cultural events [3][4][5] Product Innovation - The highlight of the recent event was the launch of the "Mei Ji Bath Gas Water Heater," which integrates traditional aesthetics with modern functionality, aiming to balance practicality and comfort [3][7] - Vatti's "Three Good Kitchen Appliances" standard emphasizes products that are easy to use, aesthetically pleasing, and easy to clean, addressing consumer needs for a "clean kitchen" [6][9] - The GW6i Mei Ji Bath Water Heater features constant temperature control and a "Healthy Bath Water System," enhancing user experience and health standards in home water systems [7][8] Design and Aesthetics - Vatti's products, such as the Mei Ji Bath Water Heater, utilize high-quality materials and design elements that reflect Eastern aesthetics, enhancing both visual and tactile experiences for users [8] - The company aims to transform kitchen appliances into emotional carriers within kitchen spaces, merging functionality with artistic design [8][9] Market Positioning - Vatti's commitment to user-centered design is evident in their extensive R&D investments, exceeding 1.5 billion yuan from 2017 to 2023, with a 12.22% increase in R&D spending in the first three quarters of 2024 [12][13] - The company holds 4,512 effective patents, including 758 invention patents, which support its innovation and competitive edge in the kitchen appliance industry [13] Consumer Insights - Vatti's product development is driven by deep consumer insights, ensuring that innovations meet real user needs, such as the demand for low-fat yet delicious cooking options [10][12] - The company's approach to understanding user needs involves a "microscope-like" observation, allowing for precise translation of consumer demands into technical solutions [11][12]