Core Insights - The total box office for the 2025 National Day holiday period (October 1 to October 8) has surpassed 1 billion yuan as of October 4, with notable films including "The Volunteers: Peace at Last," "731," and "Assassination Novelist 2" leading the charts [1][16][18] Film Performance - "The Volunteers: Peace at Last" is a war drama directed by Chen Kaige, focusing on the Korean War and featuring a star-studded cast including Zhang Zifeng and Chen Feiyu [4][6] - "Assassination Novelist 2," directed by Lu Yang, is an action fantasy sequel that explores the dual crises faced by a novelist and his characters [8][10] - "Wandering Life," a drama produced by Han Han, has also performed well, crossing 100 million yuan in box office revenue [11][16] Box Office Comparison - Despite the current box office success, the 2025 National Day box office progress is lagging behind previous years, indicating a need for sustained momentum in the coming days [16] Industry Participation - Several film companies have confirmed their involvement in the National Day releases, with China Film and Bona Film Group highlighting their contributions to "The Volunteers: Peace at Last" and other films [18]

Core Viewpoint - The article discusses the performance of the 2025 National Day film market, highlighting the box office success of various films and the involvement of A-share listed companies in the film industry [3][10]. Box Office Performance - As of October 3, 2025, the total box office for the National Day period (October 1-8) has exceeded 800 million yuan [3]. - A total of 21.18 million tickets have been sold, with an average ticket price of 37.8 yuan [4]. Top Films - "The Volunteer Army: Bloodbath for Peace" leads the box office with 202.86 million yuan, accounting for 25.3% of the total box office [6]. - "731" follows with 162.49 million yuan, representing 20.3% of the box office [9]. - "Assassination Novelist 2" ranks third with 141.53 million yuan, holding 17.7% of the box office [9]. Film Variety and Audience Engagement - The 2025 National Day film market features a diverse range of films, with 14 films scheduled for release, the highest number in the past five years [9]. - The films cater to various audience preferences, including sequels to popular films and animated features [9]. Listed Companies Involvement - Several A-share listed companies are involved in the production of films for the National Day period, including China Film, Bona Film Group, and Huace Film [11][12][13]. - China Film is the main producer of "The Volunteer Army: Bloodbath for Peace" and has invested in multiple films set for release during the holiday [11]. - Bona Film Group is a co-producer of "The Volunteer Army: Bloodbath for Peace," which is the concluding part of a trilogy [12]. Audience Insights - "The Volunteer Army: Bloodbath for Peace" has a strong family viewing advantage in pre-sales, while "The Life of a Pig" appeals significantly to urban and younger audiences [14].

Box Office Performance - The total box office for the 2025 National Day holiday period has surpassed 800 million yuan as of October 3, with 21.18 million tickets sold and an average ticket price of 37.8 yuan [1] - "The Volunteer Army: Bloodbath for Peace" leads the box office with 202.86 million yuan, accounting for 25.3% of the total box office [2][5] - The film "731" follows with 162.49 million yuan, representing 20.3% of the box office, while "Assassination Novelist 2" ranks third with 141.53 million yuan, making up 17.7% [5] Film Releases and Audience Engagement - The 2025 National Day holiday features a diverse lineup of 14 films, the highest number in the past five years, including sequels and various genres to cater to different audience preferences [5] - "The Volunteer Army: Bloodbath for Peace" is the concluding film of a trilogy, with a strong audience base of nearly 50 million viewers from previous installments [5] Company Involvement - Several A-share listed companies are involved in the production of films during the National Day holiday, including China Film, Bona Film Group, and Huace Film [6] - China Film is the main producer of "The Volunteer Army: Bloodbath for Peace" and has also invested in other films like "The Life of a Pig" and "Assassination Novelist 2" [6][8] - Bona Film Group is a co-producer of "The Volunteer Army: Bloodbath for Peace," which is a significant project for the company [7] Market Trends - The pre-sale audience for "The Volunteer Army: Bloodbath for Peace" shows a strong family viewing preference, while "The Life of a Pig" is popular among young audiences in first-tier cities [9]

Core Insights - The total box office for the 2025 National Day holiday period has surpassed 800 million yuan as of October 3, with ticket sales reaching 21.18 million and an average ticket price of 37.8 yuan [1][2]. Film Performance - "The Volunteer Army: Bloodbath for Peace" leads the box office with 202.86 million yuan, accounting for 25.3% of the total box office. The film was released on September 30 and has become the top choice for audiences during the holiday period [2][6]. - "731" follows with a box office of 162.49 million yuan, representing 20.3% of the total, with an average ticket price of 33.4 yuan [6]. - "Assassination of the Novelist 2" ranks third with 141.53 million yuan, holding 17.7% of the box office share, and an average ticket price of 40.9 yuan [6]. Industry Trends - The 2025 National Day holiday features a diverse range of films, with 14 films scheduled for release, marking the highest number in the past five years. This includes sequels to three high-quality films [6][7]. - Major film companies involved in the National Day releases include China Film, Bona Film Group, and Huace Film, among others [8][9]. Company Involvement - China Film is the main producer of "The Volunteer Army: Bloodbath for Peace" and has also invested in other films like "The Life of a Stray" and "Assassination of the Novelist 2" [8]. - Wanda Film has produced "The Life of a Stray" and co-produced "The Volunteer Army: Bloodbath for Peace," both set for release during the holiday [9]. - Light Media is involved in the animation film "The First Part of the Starry Sky of the Three Kingdoms," which is also scheduled for release on October 1 [10].

Box Office Performance - The total box office for the 2025 National Day holiday period (October 1-8) has surpassed 800 million yuan as of October 3 [1] - The total number of tickets sold reached 21.18 million, with 2.24 million screenings and an average ticket price of 37.8 yuan [1] Top Films - "The Volunteer Army: Bloodbath for Peace" leads the box office with 202.86 million yuan, accounting for 25.3% of the total box office [2] - "731" follows with 162.49 million yuan, representing 20.3% of the box office, and an average ticket price of 33.4 yuan [6] - "Assassination of the Novelist 2" ranks third with 141.53 million yuan and a 17.7% market share, featuring an average ticket price of 40.9 yuan [6] Film Releases and Variety - A total of 14 films are scheduled for release during the 2025 National Day holiday, marking the highest number of films in the past five years [6] - The lineup includes sequels to three high-quality films: "The Volunteer Army: Bloodbath for Peace," "Assassination of the Novelist 2," and "Panda Plan 2," along with various genres such as comedy and animation [7] Benefiting Companies - Several A-share listed companies are involved in the production of films competing in the National Day holiday box office, including China Film and Bona Film Group [8] - "The Volunteer Army: Bloodbath for Peace" is produced by five companies, including China Film and Bona Film Group, while "Assassination of the Novelist 2" also involves five production companies [8] - Companies like Wanda Film and Light Media are also participating, with Wanda producing "Life of the Waves" and co-producing "The Volunteer Army: Bloodbath for Peace" [9][10]

Core Insights - The National Day holiday box office is characterized by sequels, series, and intellectual property (IP) films becoming mainstream [1][2][3] - The pre-sale box office for the 2025 National Day holiday has exceeded 19 million, with several films leading the pre-sale rankings [1] - Historical data shows that patriotic films are the most popular during the National Day holiday, with significant box office performances in previous years [1][2] Box Office Performance - The 2019 National Day holiday achieved a record box office of 4.466 billion, with the patriotic film "My Country, My People" contributing 1.97 billion [1] - The 2020 box office was 3.967 billion, led by "My People, My Homeland" at 1.87 billion [1] - The 2021 box office reached 4.385 billion, with "The Battle at Lake Changjin" leading at 3.09 billion, setting a record for the National Day holiday [2] - The 2022 box office dropped to 1.499 billion due to the pandemic, while the 2023 box office rebounded to 2.736 billion, and the 2024 box office is projected to be 2.105 billion [2] Film Diversity and Audience Insights - The 2023 National Day holiday features a diverse range of film genres, including fantasy, action, war, drama, animation, history, comedy, and crime, catering to various audience preferences [2][3] - "Assassination of the Novelist 2" leads in pre-sales, emphasizing a strong visual experience and significant market share in lower-tier cities [2] - Audience demographics show that "The Volunteers: Blood and Peace" appeals to older viewers, while "Wandering Life" attracts younger audiences in first-tier cities [3] Industry Trends - The trend of sequels, series, and IP films indicates a maturation and industrialization of the Chinese film industry [3] - "The Volunteers: Blood and Peace" is the concluding part of a trilogy, while "Assassination of the Novelist 2" is a sequel to a successful commercial film, highlighting the industry's focus on building strong viewer bases [3] - The naming of "The Three Kingdoms: The Starry Sky Part One" suggests a strategic move to develop a series of films based on the Three Kingdoms theme [3]

Group 1 - The pre-sale box office for the National Day film season has exceeded 11 million yuan, with "Assassination of the Novelist 2" leading the pre-sale rankings [1] - Major film stocks have seen increased attention from capital markets, with Bona Film Group and Light Media experiencing significant stock price increases [1][2] - The cultural media sector has attracted a net inflow of 432 million yuan from major funds, ranking high in industry net inflows [1] Group 2 - Light Media's stock price has increased over 7% in two trading days, with over 200 million yuan net inflow from major funds, accounting for more than 50% of total net inflow [2] - Light Media reported a revenue of 3.242 billion yuan for the first half of 2025, a year-on-year increase of 143%, and a net profit of 2.229 billion yuan, up 371.55% [3] - The total box office revenue attributed to Light Media in the first half of 2025 was approximately 15.463 billion yuan, primarily from "Nezha: Birth of the Demon Child" [3] Group 3 - A total of 13 new films are scheduled for release during the 2025 National Day season, indicating a competitive market [4] - The stock prices of several film companies have shown significant volatility, influenced by the market's response to film releases [3][4]

Core Insights - The pre-sale box office for the 2025 National Day film season has exceeded 11 million yuan, with "Assassination of the Novelist 2" leading the pre-sale rankings [1] - The surge in pre-sale enthusiasm has attracted capital market attention towards film and media stocks, with notable increases in stock prices for companies like Bona Film Group and Light Media [1][2] - Light Media's stock has seen significant fluctuations, with a recent increase of over 7% due to the pre-sale heat of "Three Kingdoms: The Starry Sky Part 1" [2][3] Group 1 - As of September 24, 2025, the total pre-sale box office for the National Day film season has surpassed 11 million yuan, with "Assassination of the Novelist 2" leading the chart [1] - The cultural media sector has seen a net inflow of 432 million yuan from major funds, ranking high in industry capital inflows [1] - Light Media's stock price has increased by over 7% in the two trading days following the announcement of "Three Kingdoms: The Starry Sky Part 1" [2] Group 2 - Light Media reported a revenue of 3.242 billion yuan for the first half of 2025, a year-on-year increase of 143%, with a net profit of 2.229 billion yuan, up 371.55% [3] - The total box office contributing to Light Media's revenue was approximately 15.463 billion yuan, primarily driven by "Nezha: The Devil's Child" [3] - A total of 13 new films are scheduled for release during the 2025 National Day season, indicating a competitive market environment [4]

Core Viewpoint - The National Film Administration hosted the "2025 Cinema Meet!" event, announcing a diverse lineup of films for the National Day holiday, promising a grand cinematic experience for audiences [1][3]. Film Lineup - The National Day holiday will feature a variety of films, including genres such as fantasy adventure, epic drama, heartwarming comedy, and action blockbusters, with notable titles like "The Volunteer Army: Blood and Peace," "Assassination of the Novelist 2," "Wind Forest Fire Mountain," "Deafening," "Pig Pig Hero: The Old Pig's Counterattack," and "The First Part of the Stars of the Three Kingdoms" [3][4][8][11][13][16][19][22][25][28]. Notable Films - "The Volunteer Army: Blood and Peace" is the third installment in the series, depicting the heroic narrative of the Chinese Volunteer Army during the Korean War, emphasizing the theme of peace and honoring heroes [4]. - "Assassination of the Novelist 2" combines Chinese visual effects with national aesthetics, continuing the story of a novelist and his characters saving two worlds from crisis [8]. - "Wind Forest Fire Mountain" is a crime film set in 1990s Hong Kong, exploring the intense conflict between drug dealers and anti-drug forces, featuring a star-studded cast [11]. - "Deafening" focuses on the deaf community, highlighting their struggles and resilience through a complex plot [13]. - "Pig Pig Hero: The Old Pig's Counterattack" celebrates the 20th anniversary of the series, telling the story of an aging actor's journey to reclaim his stage [22]. - "The First Part of the Stars of the Three Kingdoms" presents a historical animated film using ink wash style to depict the epic tales of the Three Kingdoms era [28]. Audience Engagement - The event aims to invite audiences to enjoy a rich cinematic experience during the National Day holiday, showcasing the creativity and diversity of Chinese cinema [31].