当下，用户对"短而精"视频娱乐需求日益高涨。视频网站应如何顺应趋势，变革内容，创新体验以及发展新增量？ "在注意力缺失的当下，影视行业要随时代、随环境、随观众需求而变。"4月23日，爱奇艺CEO龚宇在北京表示，头部视频网站需要通过一系列新举措， 推出更多让观众喜欢看、更爱看、看不烦、看不够、看不厌的精品内容，持续创新提升用户体验。 封面新闻记者 孟梅 欧阳宏宇 在龚宇看来，视频网站仍然需要以长视频为战略核心，以微剧为增量业务，在微剧、短剧、长剧、电影领域推出全新举措。 以影视内容为例，"短"是内容领域在2025年的关键词，即微短剧时长短、长剧集数短、电影占用时间短。观众既有"简单爽"的情绪需求，也有关于"生命 意义"的精神追求。用户的双重需求，促使当下的内容创作需要"长与短""解构与建构"两手抓，以丰富多样的内容满足用户生活陪伴、以高质量作品回应 用户精神价值诉求。 "集数和时长要减，但项目数和总预算要增加，这是发展方向，并逐渐合理地增加项目、增加预算。"针对在C端层面最直观的体现，据龚宇介绍，爱奇艺 极速版App将更名为爱奇艺微短剧，推进以微剧内容为主的产品转型，《灵魂摆渡》《唐朝诡事录》等爆款IP也将推出 ...

Core Insights - The film and television industry is experiencing a significant shift towards shorter content, with the keyword for 2025 being "short" [1][4] - The industry is facing a decline in production volume, with a notable drop in the number of series and films being initiated [2][4] - User attention spans are decreasing, with global average viewing time dropping from over 2 minutes a decade ago to just 40 seconds now [2][4] Industry Trends - The number of series and films being produced has sharply decreased, indicating a period of rapid change and adjustment within the industry [2] - Short dramas are beginning to disrupt traditional long-form narratives, as user habits shift towards faster consumption of content [2][4] - The industry is grappling with challenges such as content piracy and the need to adapt to user behavior changes [2][4] Company Strategies - iQIYI is focusing on micro-dramas as a key content strategy, planning to rebrand its app to emphasize this shift [4] - The company aims to increase the number of projects and budgets while reducing the number of episodes and their duration, indicating a pivot towards more efficient content production [4] - AI technology is being leveraged to enhance content delivery, including features that allow users to skip less engaging parts of shows [5] Market Opportunities - iQIYI is exploring new revenue streams through content e-commerce and live streaming, as traditional advertising revenue growth slows [5] - The company is also looking to expand its influence in international markets, particularly in Southeast Asia and among minority populations in North America [5]