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东西问·北京文化论坛|邱章红:新技术浪潮如何重塑全球电影行业?
Zhong Guo Xin Wen Wang· 2025-09-28 13:32
Core Insights - The film industry is undergoing profound changes driven by new technologies such as artificial intelligence (AI) and virtual production, which are reshaping the global industry chain [3][4] - The historical relationship between technology and film is highlighted, indicating that every major technological breakthrough has significantly altered the film's form, language, and audience experience [4][5] Group 1: Impact of New Technologies - New technologies have led to five significant impacts on the film industry: 1. Enhanced production efficiency and cost optimization through AI tools and virtual production [5] 2. Democratization of creativity, allowing more creators to realize their ideas due to lower barriers for high-quality content production [5] 3. Innovation in IP operation and business models, enabling original IPs to generate diverse content rapidly [5] 4. Human-machine collaboration becoming the new norm, combining human creativity with AI's execution efficiency [5] 5. Restructuring of industry competition, where companies that effectively leverage "AI + IP" are likely to gain substantial advantages [5] Group 2: Human Uniqueness in Film - The irreplaceability of humans in the film industry is defined by their reflective, aesthetic, imaginative, and leadership capabilities, which AI cannot replicate [7][8] - Human creativity is rooted in deep questions of "why" and "how," while AI excels in "combination innovation" based on existing data [7][8] Group 3: Ethical Frameworks - The rapid advancement of technologies like generative AI and virtual production necessitates the establishment of new ethical frameworks across four dimensions: 1. Creative ethics regarding authorship and copyright of AI-generated content [10] 2. Economic ethics concerning profit distribution from increased production efficiency [10] 3. Social ethics related to the trustworthiness of images as historical records [10] 4. Ecological ethics focused on the sustainability of AI model training and its environmental impact [10] Group 4: Cultural Barriers and Education - New technologies can help overcome cultural barriers in film, particularly in international markets, by addressing narrative and ethical adaptation challenges [13] - The film industry must reform art education to prepare creators who are technically proficient and ethically aware, moving beyond traditional teaching methods [11]
网络鲁剧发展三大举措 助推经济文化高质量发展
Qi Lu Wan Bao Wang· 2025-05-21 09:08
Core Viewpoint - The Shandong Provincial Government is promoting the development of online Shandong dramas as a means to enhance the province's economic, social, and cultural prosperity through a focus on realistic themes, innovative presentation methods, and international outreach [3][4]. Group 1: Focus on Realism - The industry should prioritize the creation of realistic themes in online Shandong dramas, reflecting the province's diverse industrial sectors and technological innovations [3]. - Creators are encouraged to engage with ordinary people's daily lives to produce relatable and grounded narratives [3]. Group 2: Innovation in Presentation - The online drama industry is urged to adopt new technologies such as AIGC and virtual production to enhance artistic expression and production quality [3]. - There is a call for a fresh perspective in storytelling to create thought-provoking and artistically refined online Shandong dramas [3]. Group 3: International Outreach - The industry should leverage international communication strategies to create content suitable for global audiences [4]. - Successful examples include the online drama "Imperfect Victim," which was made available in multiple languages and reached over 190 countries, highlighting the potential for Shandong dramas to tell local and national stories on an international stage [4].