彭子良介绍，近年来，山东深入学习贯彻落实习近平文化思想，落实"齐鲁文艺高峰计划"，聚焦文化"两创"、黄河重大国家战略等重大主题，策划推出了 一大批弘扬中国精神、反映时代风貌、承载百姓情怀的优秀视听作品，精品内容创作展现新作为、焕发新气象。主要有以下几个方面： 擦亮"鲁剧"品牌。电视剧，是人民群众喜闻乐见的一种文艺形式。"十四五"期间，我们策划创作了《我们的河山》《生万物》《幸福草》《经山历海》 《三泉溪暖》《警察荣誉》等一大批思想性、艺术性俱佳的精品剧目，在央视一套、八套和一线省级卫视黄金时段播出，并得到了专家学者和电视观众的 一致认可。其中，电视剧《我们的河山》作为重点献礼剧，在纪念中国人民抗日战争暨世界反法西斯战争胜利80周年期间热播；同时，我省立项创作的 《生万物》登陆央视黄金时段，成为继2022年《三泉溪暖》《警察荣誉》之后，两部"鲁剧"再次同时登陆央视、闪耀荧屏，创造了"鲁剧"新的辉煌。 叫响"网络鲁剧"品牌。网络影视剧流量大、传播快，近年来发展迅猛，也易受年轻群体喜爱。我们从建立重点网络影视剧种子库入手，大力发展网络剧、 网络电影、微短剧、短视频等，推出网络剧《不完美受害人》《云襄传》《沙尘暴》《 ...

Core Insights - The presentation by iQIYI's Senior Vice President Dai Ying emphasized the importance of foundational theories in content creation, particularly in the context of reality-themed projects [2][7] - The industry is currently facing challenges that require a return to the basics of storytelling and character development to resonate with audiences [2][4] Group 1: Creative Foundations - The core of creative foundational theory is centered around the expression of creative themes, where unique topics are crucial for project success [2] - Character development is essential for long-form dramas, as it fosters emotional connections between viewers and the characters [2][4] - The structure and narrative techniques used in storytelling are vital components of the creative process [2] Group 2: Understanding User Needs - User demand is a critical factor influencing content creation, necessitating continuous learning and adaptation by creators to meet evolving audience expectations [3] - Timing plays a significant role in the success of content, as demonstrated by the unique positioning of the series "生万物" in the current market [3] - Emotional resonance is key to engaging audiences, requiring creators to deeply understand characters' perspectives and inner thoughts [4] Group 3: Differentiated Practices - iQIYI has successfully launched several reality-themed projects that initially appeared to be niche but achieved significant acclaim through differentiated storytelling [5][6] - The series "理想之城" explores the previously underrepresented profession of cost engineers in the construction industry, resonating with viewers through its authentic portrayal of challenges faced by private enterprises [5] - "警察荣誉" was created in response to a gap in the market for police narratives that focus on everyday human experiences rather than sensationalized crime stories [5][6] Group 4: Content Value and Industry Outlook - The success of "生万物" highlights the importance of valuable content that sparks discussion and engagement on social media platforms [6] - The industry is encouraged to maintain a positive and resilient mindset, focusing on quality content creation regardless of market conditions [6][7] - Dai Ying's insights provide a roadmap for creators to navigate the current challenges in the industry, promoting healthier and higher-quality content development [7]

Core Viewpoint - The Shandong Provincial Government is promoting the development of online Shandong dramas as a means to enhance the province's economic, social, and cultural prosperity through a focus on realistic themes, innovative presentation methods, and international outreach [3][4]. Group 1: Focus on Realism - The industry should prioritize the creation of realistic themes in online Shandong dramas, reflecting the province's diverse industrial sectors and technological innovations [3]. - Creators are encouraged to engage with ordinary people's daily lives to produce relatable and grounded narratives [3]. Group 2: Innovation in Presentation - The online drama industry is urged to adopt new technologies such as AIGC and virtual production to enhance artistic expression and production quality [3]. - There is a call for a fresh perspective in storytelling to create thought-provoking and artistically refined online Shandong dramas [3]. Group 3: International Outreach - The industry should leverage international communication strategies to create content suitable for global audiences [4]. - Successful examples include the online drama "Imperfect Victim," which was made available in multiple languages and reached over 190 countries, highlighting the potential for Shandong dramas to tell local and national stories on an international stage [4].