网络影视剧
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年终观察:文化“新三样”出海有何变化?
Zhong Guo Xin Wen Wang· 2025-12-14 12:34
年终观察:文化"新三样"出海有何变化? 中新网杭州12月14日电(林波)近年来,以网络文学、网络影视剧、网络游戏为代表的中国文化"新三 样"迅速崛起,并日益受到海外市场的欢迎。 2025年,文化"新三样"出海有何变化? 规模膨胀伴随的是内涵追问。 "'爽文'能迅速抓住眼球,但往往难以留下持久的心灵印记。"创作了《仙剑奇侠传》等作品的作家管平 潮直言,网文"进化"方向,在于提升文化承载力。 管平潮认为,将传统文化与现代表达相结合,是讲好浙江乃至中国故事的关键。自网文出海热潮兴起, 他就有意识地在世界观架构中预留文化接口。"例如'以掌中剑护眼前人'这个东方侠义精神的核心,在 海外可以被理解成'骑士精神',同样引发共鸣。" 这一从创作端入手的文化自觉,正逐步获得行业层面的系统性支撑。 2025年9月,中国作协网文中心与浙江省作协联合发布"美丽中国国际写作计划"。该计划以两年为周 期,拟重点扶持20部优秀网络文学作品,并配套宣传推介与IP转化专项支持等。 网文不再依赖"爽感",而是预设引发世界共鸣的"文化接口";微短剧超越"流量快餐",成了承载起具有 东方美学的"精品叙事";国产游戏从打造"爆款"进阶为系统挖掘传统文 ...
网络鲁剧发展三大举措 助推经济文化高质量发展
Qi Lu Wan Bao Wang· 2025-05-21 09:08
Core Viewpoint - The Shandong Provincial Government is promoting the development of online Shandong dramas as a means to enhance the province's economic, social, and cultural prosperity through a focus on realistic themes, innovative presentation methods, and international outreach [3][4]. Group 1: Focus on Realism - The industry should prioritize the creation of realistic themes in online Shandong dramas, reflecting the province's diverse industrial sectors and technological innovations [3]. - Creators are encouraged to engage with ordinary people's daily lives to produce relatable and grounded narratives [3]. Group 2: Innovation in Presentation - The online drama industry is urged to adopt new technologies such as AIGC and virtual production to enhance artistic expression and production quality [3]. - There is a call for a fresh perspective in storytelling to create thought-provoking and artistically refined online Shandong dramas [3]. Group 3: International Outreach - The industry should leverage international communication strategies to create content suitable for global audiences [4]. - Successful examples include the online drama "Imperfect Victim," which was made available in multiple languages and reached over 190 countries, highlighting the potential for Shandong dramas to tell local and national stories on an international stage [4].