"随着阵形变幻，时而像疾风暴雨、万马奔腾，时而又风和日丽、信马由缰……"江西省级非遗项目 永新盾牌舞代表性传承人吴金仁介绍，永新盾牌舞融武术、杂技、舞蹈、音乐于一体，动作粗豪，阵势 变化万千，展现出浓郁的民族风格与磅礴的历史战斗气息。舞蹈角色分"叉手"（将军）与"刀手"（士 兵），表演两军对垒破阵，伴着鼓、锣、唢呐的激昂交响。 近年来，为更好地传承永新盾牌舞，永新县通过社会化培训和"非遗进校园"让这项古老舞蹈在当代 焕发新生。该县文化馆每年都组织盾牌舞免费培训，退役军人、教师、青少年等群体加入传承队伍，并 针对不同群体特点编排盾牌舞节目。就这样，退役军人盾牌舞队、城管局职工盾牌舞队、中小学生盾牌 舞队等兴趣社团不断发展壮大。 （来源：光明日报） 转自：光明日报 【文化中国行】 "咚——咚咚——"在江西省永新中学的操场上，气势恢宏的盾牌舞表演正在进行。四名手持虎面藤 牌盾的"兵士"单膝跪地，搭成"人墙"。少年"将军"眉眼压低，嘴角紧抿，忽然凌空跃起，踏步而过，动 作矫健引来满场喝彩。 永新中学盾牌舞社团成立于2018年，每年都招募新学员，现有常备队员15人、预备队员20人。"让 学生学习盾牌舞，既能传承我们永新 ...

李东梅右手执挑花尺，左手指尖轻数细密的经线，进行织锦中最见真章的工序——挑花结本。 织就一匹壮锦，要历经牵经、整经、穿筘、梳纱、上机、挑花结本、走梭、打纬等15道繁复工序。手、眼、足需默契如舞，数万次重复单调的动作，才 能织出寥寥数厘米，"寸锦寸金"的说法，便由此而来。 这其中，最见真章的当属挑花结本，俗称"编花笼"，堪称壮锦的"纹样密码"。 12月8日，初冬的寒意漫过边关，清冽的风掠过龙州县金龙镇双蒙村板池屯——这里是壮锦技艺的重要发源地。推开织锦工坊的木门，斑斓色彩扑面而 来：艳色的围巾、精巧的首饰、摇曳的流苏挂件、古朴的箱包……每一件都浸着匠人指尖的温度，默默诉说着一段绵延千年的故事。 工坊深处，负责人李东梅静坐织机前，正专注赶制一条壮锦围巾。她手腕微动，踏板轻响，"哐当、哐当"的声响里，木梭如舟，载着碧绿的纬线在橘红 的经线间穿行，如意纹、万字纹、几何纹等图案次第浮现，流淌出独有的壮家风情。 "这条用'通经通纬'织法的围巾，已织了十余日，尚不足一米长。"李东梅手下未停，眉眼间漾着专注，"要是用'通经断纬'织法，色彩更丰富，却得耗上 一个月功夫。"她娓娓道来，"通经通纬，经纬各守一色，最宜织素雅纹样；通 ...

Core Insights - The "Minor Snow Festival Health Market" will take place from November 22 to 23, featuring over 60 intangible cultural heritage (ICH) skills and cultural brands, focusing on traditional health concepts and craftsmanship [1][2] Group 1: Health and Wellness - The event emphasizes the theme "Health is Just Right," showcasing three main sections: "Health Preservation," "Craftsmanship," and "Flavor Exploration" [1] - The "Health Preservation" section highlights traditional Chinese medicine practices, including the production of traditional medicinal pastes and health consultations [1] - Various health food techniques, such as the making of honey and walnut products, will be featured to promote winter nourishment [1] Group 2: Craftsmanship and Design - The "Craftsmanship" section presents a blend of traditional skills and modern design, allowing attendees to appreciate various handcraft techniques like palm weaving and nut carving [1] - Attendees can purchase exquisite cultural products that incorporate elements of intangible heritage from various vendors [1] Group 3: Culinary Experience - The "Flavor Exploration" section focuses on traditional foods, featuring local delicacies such as lamb dishes and traditional snacks that evoke regional sentiments [2] - Tea-making techniques and local brewing methods will also be showcased, highlighting the depth of tea culture [2] Group 4: Performances and Engagement - The event will include continuous performances, such as traditional opera and dance, enhancing the immersive experience for attendees [2] - Participants can collect stamps during the event to redeem custom cultural gifts, encouraging engagement [2]

Core Points - The Tianjin Hedong District is intensifying efforts to protect and inherit intangible cultural heritage (ICH) such as jasmine tea and Zheng's lacquerware, which are becoming vibrant representations of local culture [1] - The district's disciplinary inspection and supervision commission is actively involved in the ICH application process, focusing on the implementation of protection policies, fund usage, and accountability of officials [1] - There is a commitment to ensuring transparency and fairness in the ICH application process to address public concerns about potential biases and relationships influencing outcomes [1] - The district is promoting the integration of ICH with modern commercial and cultural tourism needs, facilitating the connection between cultural heritage and contemporary consumer demands [1] Summary by Sections ICH Protection and Supervision - The district's disciplinary commission participates in the ICH application process annually, conducting supervision checks on policy implementation and fund usage [1] - Measures are in place to prevent issues such as "image projects," "digital ICH," and misuse of funds, with timely corrections being made [1] Transparency and Public Engagement - The commission aims to extend its supervisory reach to ensure compliance and transparency in the application process, addressing public skepticism regarding fairness [1] Community and Cultural Integration - The district's supervisory body is actively engaging in community outreach, promoting ICH through activities in communities, schools, and enterprises [1] - There is a focus on innovative integration of ICH with commercial and cultural tourism sectors to meet modern consumer needs [1] Promotion of Integrity and Cultural Values - The district is exploring the incorporation of integrity elements from local ICH resources, collaborating with cultural departments to enhance public recognition of ICH value and promote integrity [2]

Core Viewpoint - The performance "Intangible Cultural Heritage Shines" showcased traditional cultural elements at the 15th National Games, highlighting the integration of local heritage into a major sporting event [1]. Group 1: Event Overview - The performance featured three intangible cultural heritage items: Sanzao Crane Dance, Sanzao Folk Songs, and Sanzao Lion Dance, marking their first joint appearance at a sports event [1]. - The event was held during the award ceremony for the marathon walking mixed relay at the 15th National Games [1]. Group 2: Cultural Integration - The performance was a collaboration that took nearly four months to prepare, involving participants from various age groups, ranging from those born in the 1980s to the 2010s [3]. - The cultural department head, Lin Quanhong, emphasized the importance of integrating local heritage projects and involving young inheritors in the performance [5]. Group 3: Individual Contributions - Lin Quanhong, a representative from the "80s" generation, performed Sanzao Folk Songs, while inheritors from the "90s" and "00s" generations participated in the Crane Dance and Lion Dance, respectively [8]. - Inheritor Tan Jinhui expressed that bringing the Crane Dance to the National Games stage was a way to honor traditional skills while presenting them through a modern lens [10].

Core Viewpoint - The "Village Light Road" initiative in Ning'an County has successfully engaged local communities through cultural performances, significantly boosting tourism and local economy [2][3]. Group 1: Cultural Engagement - The "Village Light Road" features performances by local residents, showcasing rural life and traditions, which has become a platform for community expression since its launch in May [2]. - Local cultural elements, such as Ning'an clay sculpture and traditional snacks, are integrated into performances, enhancing the cultural richness of the events [3]. Group 2: Tourism Growth - Ning'an County received 1.8011 million tourists, a 73.13% increase, generating a tourism revenue of 984 million yuan, up 60.8% [2]. - During the recent National Day and Mid-Autumn Festival, the county attracted 154,500 tourists, contributing 65 million yuan in tourism revenue [2]. Group 3: Community Development - The initiative has fostered neighborly harmony and increased community engagement, transforming residents from mere spectators to active participants in cultural activities [3]. - Future plans include deepening the integration of cultural resources with economic development, aiming for sustainable growth of the "Village Light Road" initiative [3].

Core Viewpoint - The article highlights the efforts of Luoyang City in promoting and preserving intangible cultural heritage through a series of engaging performances and activities, aiming to meet the cultural needs of the community while enhancing market benefits [1][2][3]. Group 1: Cultural Heritage Promotion - Luoyang City has initiated the "Intangible Cultural Heritage Year" event, planning to hold 42 performances throughout the year, with 34 already completed and a total of 2.16 million viewers for live broadcasts [1]. - The city boasts a rich array of intangible cultural heritage, including 1 national-level, 22 provincial-level, and 133 municipal-level representative projects, showcasing its cultural significance [2]. - The activities are designed to be youthful, fashionable, immersive, and digitally disseminated, with a monthly theme and weekly performances, creating a vibrant cultural landscape [2][3]. Group 2: Event Engagement and Participation - The events feature over 60 intangible cultural heritage projects, inviting local art centers and representatives to participate, thus fostering interaction and showcasing the heritage [3]. - Various formats such as stage performances, interactive experiences, and heritage markets are utilized to create a comprehensive display system, enhancing audience engagement [3]. - The performances include both national and local heritage projects, with innovative arrangements breathing new life into traditional arts [3]. Group 3: Economic and Cultural Integration - The regular performances have attracted a youthful audience, contributing to the development of new consumer experiences in the Wanda Plaza, making it a cultural and tourism hotspot in Luoyang [4]. - The Wanda Plaza has quickly become a hub with over 100 brands and 300 quality merchants, drawing significant foot traffic and enhancing the local economy [5]. - The city is integrating various cultural and tourism resources, creating a cohesive development strategy that enhances participation and attracts more visitors [6].

Core Insights - The new tea beverage industry is experiencing a decline in co-branding marketing, with brands shifting focus back to product quality and development [1][9] - Sweet Lala has upgraded its popular products "One Barrel Fruit Tea" and "One Barrel Family" by enhancing the tea base with guidance from intangible cultural heritage tea masters, aiming for a higher quality and cultural integration [3][4][6][17] Industry Trends - The new tea beverage sector is entering a new competitive phase, emphasizing product quality over marketing gimmicks [1][9] - The industry has evolved from using instant tea powders to premium tea leaves, with a current trend towards integrating traditional tea-making techniques and cultural heritage [13] Company Developments - Sweet Lala's tea base upgrade is a strategic move to meet the expectations of young consumers for quality products, showcasing the brand's commitment to quality and innovation [9][12] - The brand has established a robust supply chain, ensuring high-quality raw materials and cold chain logistics, achieving nearly 100% nationwide cold chain coverage [12][13] Product Innovations - Sweet Lala's recent product upgrades include the "One Barrel Fruit Tea" and "One Barrel Family," which now feature "Qingyun Oolong" and "High Mountain Jin Hong" tea bases, respectively, enhancing flavor and quality [6][7][9] - The brand has successfully launched other popular products like "Fresh Jasmine Milk Tea," which sold 1.2 million cups within three days of its release [10][12] Cultural Integration - Sweet Lala's collaboration with intangible cultural heritage tea masters aims to blend traditional tea culture with modern consumer preferences, enhancing the overall tea experience [4][17] - The brand's focus on cultural storytelling and emotional resonance in its products reflects a deeper connection with consumers, moving beyond mere profit [17]

Core Viewpoint - The article highlights the cultural significance and vibrant atmosphere of the "Qinzhou Jumping Ridge" festival, a national intangible cultural heritage event, which takes place annually from August to October along the Pinglu Canal, showcasing traditional customs and community spirit [1][4]. Group 1: Festival Overview - The "Jumping Ridge" festival, known as "Lingtou Festival," is celebrated in various villages, with each having its own specific date, such as October 9 for Dalu Village [1]. - The festival involves a series of rituals, including a harvest celebration and a prayer for a bountiful year ahead, characterized by lively gatherings and communal feasting [1][4]. Group 2: Performance Details - The main event, "Jumping Ridge," features performers dressed in elaborate costumes and masks, enacting stories of deities and historical figures through dance, often lasting into the night [4][5]. - The performance includes over ten dance segments, with musicians narrating the tales of the characters portrayed, emphasizing the cultural storytelling aspect of the festival [4]. Group 3: Cultural Significance - The festival serves as a platform for cultural transmission, with local youth showing interest in traditional practices, supported by initiatives from local authorities to promote heritage [5]. - The event has evolved into a cultural celebration that not only honors ancestral traditions but also fosters community bonding and tourism, reflecting a blend of heritage and modernity [5].

Core Insights - The establishment of the Yi embroidery workshop in Longjiawan Community, Yanyuan County, Liangshan Prefecture, has provided significant employment opportunities for local disabled individuals, with over 560 participants gaining skills and confidence through training [1][2] - Liangshan Prefecture has successfully integrated traditional cultural heritage with employment initiatives for disabled individuals, training over 4,000 people in Yi embroidery and helping more than 13,000 disabled individuals achieve their goal of "earning money while staying at home" [1] Group 1 - The Yi embroidery workshop serves as a crucial platform for local disabled individuals, allowing them to regain dignity and earn income through traditional craftsmanship [1] - A notable success story includes a deaf-mute participant who expressed gratitude for receiving their first paycheck, highlighting the workshop's impact on personal empowerment [1] - Liangshan Prefecture's efforts in promoting non-material cultural heritage have positioned disabled individuals as key players in cultural preservation [2] Group 2 - Future plans for the Yi embroidery initiative include systematic training to broaden the horizons of disabled individuals and actively connecting them with market opportunities [2] - The local government aims to cultivate exemplary figures within the disabled community to inspire and lead others towards home-based employment [2]