从画中走向画外： 四川绵竹年画最具代表性的作品之一《迎春图》由清代画师黄瑞鹄所绘，属于国家一级文物。该画一套 四件，每件纵48厘米、横150厘米，由迎春、报春、游春、打春四组场景组成，具体而真实地描绘了460 余个不同年龄、身份的人物形象，表现了立春当日，为"迎春"而举行的丰富多彩的民俗活动。 春节是中华儿女共同的文化记忆与情感纽带，承载着阖家团圆、辞旧迎新的深厚寓意。近年来，绵竹以 年画为媒，持续举办年画节，并将《迎春图》中的生动场景"复刻"到现实生活之中。人们通过迎春、游 春等传统习俗，不仅重温了古老的节庆仪式，更使这份鲜活的文化遗产走入当代，每年吸引大批游客前 往体验与参与。记者了解到，2026年第二十五届年画节也将于春节前后在绵竹如期举行。 两年心血绘制年画巨作 成为一百年前迎春纪实 日前，记者在绵竹市博物馆见到了这幅历经岁月依然神采奕奕的《迎春图》。画面人物栩栩如生，场景 布局疏密有致，色彩古朴而不失典雅。尤其一段舞龙画面中，龙头高昂挺拔，龙目炯炯有神，龙头的纵 目形象，与三星堆青铜纵目面具有异曲同工之处，引人遥想古蜀文明与民间艺术之间是否存在着某种无 声的传承。 据绵竹市博物馆负责人介绍，《迎春图 ...

Core Viewpoint - The Mianzhu New Year Painting Village has successfully transformed into a vibrant cultural and tourism hub, leveraging its unique heritage to attract visitors and generate significant revenue, while facing challenges in mass production and market positioning of its traditional art [1][4][8]. Group 1: Industry Development - The Mianzhu New Year Painting Village is developing a comprehensive industry ecosystem that includes dining, homestays, specialty agricultural product picking, and educational tourism, with projected tourist numbers reaching 1.07 million and revenue exceeding 420 million yuan in 2024 [1][8]. - The village has established a workforce of over 500 individuals engaged in the New Year painting industry, supported by a legal framework aimed at promoting orderly development [8][12]. - The village's strategic location within the "Chengdu One-Hour Economic Circle" enhances its tourism appeal, drawing visitors from nearby attractions [8]. Group 2: Cultural Heritage and Challenges - The traditional craftsmanship of Mianzhu New Year paintings, characterized by hand-made techniques and the use of natural pigments, remains a key selling point but also a limitation in scaling production [10][12]. - The pricing of New Year paintings is significantly lower than contemporary cultural products, reflecting a struggle to position these traditional artworks as valuable items in the modern market [12][14]. - The industry faces challenges in attracting younger generations to continue the craft, with many artisans considering alternative employment due to financial pressures [13][15]. Group 3: Future Directions - Suggestions for the future include deepening the cultural narrative behind the paintings, utilizing modern storytelling methods, and establishing promotional platforms to enhance visibility [15]. - The industry could benefit from shared manufacturing resources to reduce costs and improve production efficiency, while also fostering innovation through collaborative design initiatives [14][15]. - There is a call for more diverse sales channels and government support to ensure the sustainability of artisans and the preservation of this cultural heritage [15].

Core Viewpoint - The article highlights the revitalization of rural areas in China through the traditional art of Mianzhu New Year paintings, showcasing how local artists and villagers are integrating this cultural heritage into modern life and tourism, thus contributing to rural economic development [1][4]. Group 1: Cultural Significance - Mianzhu New Year paintings, originating from the Northern Song Dynasty, are recognized as one of China's four major types of New Year paintings, alongside those from Tianjin, Shandong, and Suzhou [3]. - The paintings traditionally feature auspicious themes for the New Year, with the "door god" paintings being particularly significant [3][6]. Group 2: Economic Impact - Mianzhu New Year painting village has developed over 20 series and more than 1,000 types of products, achieving annual sales of 30 million yuan, with exports to over 50 countries including the USA, UK, France, Thailand, and Cambodia [4]. - In the first half of 2025, the village received 660,000 tourists, generating over 230 million yuan in tourism revenue [6]. Group 3: Artistic Development - The creation of Mianzhu New Year paintings involves a meticulous process, requiring paintings to rest for over ten days to allow colors to penetrate the paper, resulting in unique variations in each piece [4]. - The content of the paintings has evolved, incorporating modern themes while still retaining traditional elements that appeal to older and international consumers [6]. Group 4: Community Engagement - The village has implemented a model where artists exchange their skills for shares, and villagers can convert points into shares, fostering a sense of community ownership and participation in the economic benefits [6]. - Future plans include leveraging cultural resources to host themed activities centered around New Year paintings, enhancing the cultural experience for visitors and promoting the art on a global stage [6].

Core Viewpoint - Sichuan province is leveraging cultural tourism as a pillar industry, contributing 11.97% to GDP, with domestic tourist numbers expected to rise from 636 million in 2022 to 1.119 billion by 2024, and total domestic spending increasing from 705.994 billion to 1.76 trillion yuan [10][12][25] Group 1: Cultural Tourism Development - Sichuan's cultural tourism industry is ranked first in the western region and among the top in the country, focusing on deep integration of culture and tourism [10][12] - The provincial government aims to strengthen cultural tourism through initiatives that promote cultural heritage and tourism experiences [10][11] - The "万千气象看四川" theme interview activity was launched to explore cultural tourism integration across ten cities [10][11] Group 2: Cultural Heritage and Innovation - Sichuan is transforming traditional culture into dynamic tourism resources, utilizing its rich heritage including six world heritage sites and 52 national intangible cultural heritage items [12][13] - The integration of traditional culture into tourism is exemplified by hands-on experiences in places like Mianzhu's New Year painting village, which attracted over 70,000 visitors for educational activities [15][17] - Culinary heritage is being revitalized in historical towns, with local delicacies drawing significant tourist traffic [15][17] Group 3: New Tourism Models - The province is exploring innovative tourism models such as "Cultural + Education" and "Cultural + Performance" to enhance visitor engagement [19][22] - New technologies like VR and AR are being employed to create immersive experiences, making historical events more accessible to tourists [20][24] - The rise of "Z Generation" tourists is prompting the development of new products and experiences tailored to younger audiences [20][22] Group 4: Economic Impact and Growth - The cultural tourism sector is becoming a new engine for economic growth, with significant increases in visitor numbers and spending [10][25] - In 2024, the tourism revenue during the Torch Festival in Liangshan reached 11.839 billion yuan, a 44.18% increase year-on-year [25][26] - Collaborative efforts in regions like Aba and Ganzi are creating new economic opportunities through the integration of local resources and tourism [26]

Core Viewpoint - The city of Deyang is leveraging creative marketing strategies to enhance its brand image and promote its cultural and industrial strengths through a series of promotional events in Wuxi [2][8]. Group 1: Event Highlights - The Deyang city brand promotion event held from June 21 to June 25 in Wuxi featured a variety of engaging activities, including celebrity endorsements and local cultural showcases [2][3]. - The event included a "Deyang Goodies" market that allowed Wuxi residents to experience Deyang's local products and culture firsthand [5][6]. - A significant aspect of the promotion was the integration of traditional culture with modern media, creating a unique cultural feast [2][4]. Group 2: Cultural and Industrial Promotion - Deyang showcased its rich cultural heritage, including the ancient Sanxingdui civilization and local delicacies, alongside its modern industrial capabilities [3][7]. - The "共赢德阳" investment promotion conference highlighted Deyang's industrial achievements, such as being the world's leading producer of power generation equipment for 20 consecutive years [7][8]. - The event resulted in the signing of 13 investment projects and collaborations worth over 22 billion yuan, demonstrating the economic potential of Deyang [7][8]. Group 3: Marketing Strategy - Deyang's marketing strategy emphasizes storytelling in a relatable manner to connect with the audience, transforming industrial strengths into a recognizable city brand [8]. - The choice of Wuxi as the first stop in the Yangtze River Delta region maximized exposure for Deyang's industrial and cultural attributes [8]. - The series of promotional activities, including future events planned in other regions, aims to continuously enhance Deyang's brand recognition [8].