每经记者｜黄宗彦 每经编辑｜文多 走进绵竹年画村，迎面便撞上一片色彩的世界。青瓦白墙的川西民居外，一幅幅鲜艳的年画跃然墙上——执鞭的门神不怒自威，抱鲤 的童子憨态可掬。游客们举着手机在画前流连，快门声此起彼伏。 近日，《每日经济新闻》记者跟随"活力中国调研行"采访团走进全国首座以年画命名的村庄，探访这项非遗技艺的产业现状。 镜头里，陈兴才握着鸳鸯笔的手稳如磐石，蘸着朱砂颜料的笔尖在宣纸上描摹出鲜艳的红色。"在家画画也能上电视？"这个念头像一 粒种子，在少年心里暗暗发芽。 当时的绵竹年画村还只是德阳孝德镇一个普通村落，大部分村民以务农为生。陈家人守着"传男不传女，传内不传外"的老规矩，在自 家土坯房里制作门神、财神、童子等传统题材的年画像。陈强跟着爷爷学习"一黑二白三金黄，五颜六色穿衣裳"的制画口诀，用三十 年树龄的梨木雕版印出墨线，再以矿物颜料层层渲染。 "最贵的'群青'颜料要3000元一两，调色时需加入桃胶，冬日里还得用炭火保温防止凝固。"陈强对《每日经济新闻》记者说道。这些细 节，后来都成为他工作室的"品质密码"。 绵竹年画村 图片来源：每经记者 黄宗彦 摄 "那时候年画就是过年赶集卖的东西，（我们）腊月 ...

Core Viewpoint - The article highlights the revitalization of rural areas in China through the traditional art of Mianzhu New Year paintings, showcasing how local artists and villagers are integrating this cultural heritage into modern life and tourism, thus contributing to rural economic development [1][4]. Group 1: Cultural Significance - Mianzhu New Year paintings, originating from the Northern Song Dynasty, are recognized as one of China's four major types of New Year paintings, alongside those from Tianjin, Shandong, and Suzhou [3]. - The paintings traditionally feature auspicious themes for the New Year, with the "door god" paintings being particularly significant [3][6]. Group 2: Economic Impact - Mianzhu New Year painting village has developed over 20 series and more than 1,000 types of products, achieving annual sales of 30 million yuan, with exports to over 50 countries including the USA, UK, France, Thailand, and Cambodia [4]. - In the first half of 2025, the village received 660,000 tourists, generating over 230 million yuan in tourism revenue [6]. Group 3: Artistic Development - The creation of Mianzhu New Year paintings involves a meticulous process, requiring paintings to rest for over ten days to allow colors to penetrate the paper, resulting in unique variations in each piece [4]. - The content of the paintings has evolved, incorporating modern themes while still retaining traditional elements that appeal to older and international consumers [6]. Group 4: Community Engagement - The village has implemented a model where artists exchange their skills for shares, and villagers can convert points into shares, fostering a sense of community ownership and participation in the economic benefits [6]. - Future plans include leveraging cultural resources to host themed activities centered around New Year paintings, enhancing the cultural experience for visitors and promoting the art on a global stage [6].

Core Viewpoint - Sichuan province is leveraging cultural tourism as a pillar industry, contributing 11.97% to GDP, with domestic tourist numbers expected to rise from 636 million in 2022 to 1.119 billion by 2024, and total domestic spending increasing from 705.994 billion to 1.76 trillion yuan [10][12][25] Group 1: Cultural Tourism Development - Sichuan's cultural tourism industry is ranked first in the western region and among the top in the country, focusing on deep integration of culture and tourism [10][12] - The provincial government aims to strengthen cultural tourism through initiatives that promote cultural heritage and tourism experiences [10][11] - The "万千气象看四川" theme interview activity was launched to explore cultural tourism integration across ten cities [10][11] Group 2: Cultural Heritage and Innovation - Sichuan is transforming traditional culture into dynamic tourism resources, utilizing its rich heritage including six world heritage sites and 52 national intangible cultural heritage items [12][13] - The integration of traditional culture into tourism is exemplified by hands-on experiences in places like Mianzhu's New Year painting village, which attracted over 70,000 visitors for educational activities [15][17] - Culinary heritage is being revitalized in historical towns, with local delicacies drawing significant tourist traffic [15][17] Group 3: New Tourism Models - The province is exploring innovative tourism models such as "Cultural + Education" and "Cultural + Performance" to enhance visitor engagement [19][22] - New technologies like VR and AR are being employed to create immersive experiences, making historical events more accessible to tourists [20][24] - The rise of "Z Generation" tourists is prompting the development of new products and experiences tailored to younger audiences [20][22] Group 4: Economic Impact and Growth - The cultural tourism sector is becoming a new engine for economic growth, with significant increases in visitor numbers and spending [10][25] - In 2024, the tourism revenue during the Torch Festival in Liangshan reached 11.839 billion yuan, a 44.18% increase year-on-year [25][26] - Collaborative efforts in regions like Aba and Ganzi are creating new economic opportunities through the integration of local resources and tourism [26]

Core Viewpoint - The city of Deyang is leveraging creative marketing strategies to enhance its brand image and promote its cultural and industrial strengths through a series of promotional events in Wuxi [2][8]. Group 1: Event Highlights - The Deyang city brand promotion event held from June 21 to June 25 in Wuxi featured a variety of engaging activities, including celebrity endorsements and local cultural showcases [2][3]. - The event included a "Deyang Goodies" market that allowed Wuxi residents to experience Deyang's local products and culture firsthand [5][6]. - A significant aspect of the promotion was the integration of traditional culture with modern media, creating a unique cultural feast [2][4]. Group 2: Cultural and Industrial Promotion - Deyang showcased its rich cultural heritage, including the ancient Sanxingdui civilization and local delicacies, alongside its modern industrial capabilities [3][7]. - The "共赢德阳" investment promotion conference highlighted Deyang's industrial achievements, such as being the world's leading producer of power generation equipment for 20 consecutive years [7][8]. - The event resulted in the signing of 13 investment projects and collaborations worth over 22 billion yuan, demonstrating the economic potential of Deyang [7][8]. Group 3: Marketing Strategy - Deyang's marketing strategy emphasizes storytelling in a relatable manner to connect with the audience, transforming industrial strengths into a recognizable city brand [8]. - The choice of Wuxi as the first stop in the Yangtze River Delta region maximized exposure for Deyang's industrial and cultural attributes [8]. - The series of promotional activities, including future events planned in other regions, aims to continuously enhance Deyang's brand recognition [8].