-11_1 ● -4 C 6 0 坛 D U p 7 (0) 0 0 s 14 24 B 1 6 :: 7 9 17 P in 日) R 月 S KEN 2 i per of the □四川日报全媒体记者 余如波 卢星宇 郑志浩 2月24日，农历正月初八。位于乐山市夹江县青衣江北岸、紧邻东风堰千佛岩景区的夹江年画馆，国家级非遗代表 性项目夹江年画代表性传承人张荣强早早开门迎客。 春节期间，不少游客走进夹江年画馆，了解夹江年画历史源流、制作工艺、艺术特色，亲手体验年画印制，选购 年画作品和文创产品。张荣强奔走于夹江年画馆、夹江社坛·新街子和乐山大庙会等地，在浓郁的喜庆氛围中推介 夹江年画，让传统文化融入新春生活。 年画是中国特有的绘画体裁，大都用于新年时张贴，装饰环境，含有祝福新年、吉祥喜庆之意。在四川年画中， 著名的有夹江年画、绵竹年画、成都年画等。 马年春节，四川年画艺人纷纷推出新作，既有对传统技艺和经典作品的传承和致敬，也有与当代潮玩的跨界互 动。 根据设计稿，他刻制了5块印版，进行套色印刷。 夹江年画 《马上发财》，让经典作品焕发生机 走进夹江年画馆，一幅宽36.5厘米、高55.5厘米的《马上发财》摆放 ...

央广网成都2月19日消息（记者 昌思荣 王颖）新春时节的四川绵竹年画村，青瓦白墙间墨香萦绕，刻刀划过木 板，起稿、刻木、拓印、彩绘，工序行云流水，一张色彩浓艳的门神年画跃然纸上。在绵竹，这纸承载着千年技 艺的木版年画，早已融入当地人的骨血，成为刻在新春里的文化印记，一代代传承的匠心，更让这抹年味跨越时 光，在新时代焕发出别样光彩。 "我们这里是绵竹年画的发源地，家家户户都会做年画，农忙扛锄头，农闲握笔头，这就是咱年画村的日子。"年 画村村民曹华芬道出了绵竹年画扎根民间的深厚底蕴。作为中国四大木版年画之一，2026年绵竹年画被列入国家 级非物质文化遗产代表性项目，"一版一色"的手工彩绘、"鸳鸯笔"的一笔双色、"填水脚"的写意挥洒，造就了其 色彩鲜明、构图饱满的独特风格，也让这门技艺在一代代匠人手中薪火相传。 绵竹市年画村（央广网发 绵竹市委宣传部供图） 在年画村的一间画坊里，绵竹木版年画德阳市级传承人陈强正伏案雕刻，木屑纷飞中，马年定制年画《瑞马兆 年》的轮廓逐渐清晰。作为陈家第九代年画传人，他的指尖延续着家族近两百年的传承，更扛起了让年画"活起 来、火起来"的使命。 "爷爷那一代守住了技艺，让年画活了下来，我 ...

Core Viewpoint - The article highlights the vibrant cultural atmosphere in Beijing during the Spring Festival, showcasing the integration of traditional craftsmanship and youthful energy through various cultural activities and exhibitions [2]. Group 1: Cultural Events and Exhibitions - The "Over Year - Year of the Fire Horse Spring Festival Series Theme Exhibition" at the China Arts and Crafts Museum features representative works of Shaanxi's intangible cultural heritage, specifically the "Big Drum Jujube Mountain" from Chengcheng [4]. - The "Welcoming Spring - The Connection Between Mianzhu New Year Paintings and Spring Festival Customs" exhibition systematically explores the relationship between New Year paintings and Spring Festival traditions, providing an immersive experience for visitors [8]. - The "Vast and Diverse - China's Intangible Cultural Heritage Protection Practice Theme Exhibition" allows visitors to engage with various cultural practices, including taking photos with the Guangdong Lion Dance and experiencing silhouette paper cutting [9][13]. Group 2: Traditional Cultural Activities - The Longtan Temple Fair features traditional performances such as "Laying the Lanterns," which has a historical origin dating back to the Song Dynasty and became a common artistic expression in Beijing's temple fairs during the Qing Dynasty [6]. - The vibrant lantern displays in the Qianmen pedestrian street and surrounding commercial areas attract large crowds, enhancing the festive atmosphere [6][8]. - Children participate in hands-on activities like painting and printing at the China Intangible Cultural Heritage Museum, fostering a connection with traditional crafts [11][15].

非遗文创集市展销同步开启。作为2026年"非遗年货购物月"四川主场活动的核心内容，集市汇聚21 个市（州）50个非遗代表性项目、300余款产品及本地文创、农特产品，道明竹编、绵竹年画、北川羌 绣等好物云集。 据悉，"千龙千狮闹新春"已成为四川重要的公共文化服务品牌，本次展演结束后，各龙狮队将分赴 全省各地进行巡演。春节假期，四川将推出2000余场文化活动，涵盖非遗、文博、惠民演出、文旅消费 等多个门类，诚邀游客到"锦绣天府·安逸四川"过个热闹年。（李佳玲 记者 庞琪 卢星宇） 黑色"狮子"口吐烈焰、"桃花龙"翻滚入场……2月11日，农历腊月二十四，南方小年，由文化和旅 游厅、自贡市政府联合主办的四川省2026春节群众文化活动启动仪式暨"非遗年货购物月"主场活动在自 贡市启幕。来自20个市（州）的91支龙狮队伍、上千名演职人员各显绝活，将这场"千龙千狮闹新春"过 成了"龙狮争霸赛"。 活动现场，广元队高台狮舞中融入传统傩技"打粉火"，泸州雨坛彩龙"人龙合一"，成都黄龙溪火龙 龙影翻飞，阿坝州五色祥龙、凉山州彝韵彩龙各具风情。东道主自贡压轴出场，其中富顺队融入豆花文 化与"才子之乡"元素，尽显本土韵味。表演结束后 ...

忙忙碌碌办年货，热热闹闹迎新年。在江苏淮安，千年古镇马头镇的"马头大集"迎来最热闹的时候，当 地还在春节前夕推出消费券，提升乡村消费热度。在湖北宜昌，年货大集人潮涌动，今年，当地还首次 设立"家电以旧换新"专区，冰箱、洗衣机等绿色智能家电集中展销，成为置办年货的新选择。在福建福 州的上下杭历史文化街区，近百个摊位集结，涵盖了年货甄选、闽式风味、国潮非遗等多元业态，给市 民游客带来了一场既有福建传统特色，又有新派潮流体验的"闽式"大集。港珠澳大桥珠海公路口岸，今 年首次开设迎春花市，活动结合"港车北上""澳车北上"政策，打造集花卉展销、文旅体验与特色消费于 一体的新春场景，方便往来的大湾区旅客。 张灯结彩，布置一新。在浙江松阳县陈家铺村，一派红火祥和。在春节期间，当地的多个传统村落将持 续开展特色年俗、文化演出等活动，让年味更浓。在安徽黄山，大红灯笼将徽派建筑装点得喜气洋洋， 人们手持鱼灯走街串巷，送上祝福。 二十三，糖瓜粘，各地迎来满满的仪式感。在山东胶州、山西泽州等地，大伙儿开始忙着制作特色糖 瓜，为小年增添浓郁的节日氛围，期待新的一年能够甜甜蜜蜜。在贵州遵义，大家紧握木槌，轮番捶 打，制作糍粑，年味儿在欢 ...

（来源：团结报） 参加活动的台湾青年纷纷表示，此次寻根之旅收获颇丰，不仅亲身领略了绵竹年画的非遗魅力，更深刻 体会到中华文化的博大精深，期待未来能有更多机会参与两岸文化交流活动。 转自：团结报 民革绵竹总支负责人表示，此次活动以绵竹年画为纽带，为台湾青年搭建了感知大陆、交流学习的平 台，今后民革绵竹总支将持续发挥民革祖统工作的优势，充分挖掘利用本地文化优势，让更多台湾青年 增进对祖国大陆的了解和认同。 本报德阳讯 2月5日，民革四川省德阳市绵竹总支联合绵竹市政府侨务和台湾事务办公室主办的"赏绵竹 年画、结两岸情谊、传中华文脉——台湾青年绵竹非遗文化寻根之旅"文化交流活动，在绵竹市孝德镇 年画村开幕。来自台湾青年四川交流团的20余名青年跨越海峡，以国家级非物质文化遗产绵竹年画为纽 带，沉浸式探寻中华文脉。 （绵 轩） 在绵竹年画展示馆内，台湾青年们循着历史脉络，逐一参观历代年画精品。讲解员结合翔实史料与独特 技艺特点，细致讲解"起稿、刻版、印墨、施彩、盖花"的完整工序，生动阐释"填水脚""堆金沥粉"等艺 术手法，让台湾青年领略到这项非遗技艺的独特魅力。 在非遗技艺体验区，在国家级非遗代表性传承人的悉心指导下，台 ...

本栏撰稿 四川日报全媒体记者 陈丽霏 同期，绵竹市组织实施的"非遗好物集"也亮相馆内。该集市围绕"好看、好闻、好味、好用"四大 板块，汇集来自绵竹16家本地非遗企业的特色产品，使观众不仅能观赏年画，还可沉浸式体验绵 竹多元的非遗活态魅力。 本报讯 近日，记者从绵竹市委宣传部获悉，2月4日至3月20日，"迎春——绵竹年画的年俗与新 韵"主题展览在位于北京的中国非物质文化遗产馆正式举行。 绵竹年画是中国四大年画之一，也是首批国家级非物质文化遗产。在本次展览中，绵竹年画博物 馆共遴选逾百幅代表性作品，包括《迎春图》《双扬鞭》《三星高照》《骑车仕女》等经典与新 作，系统展示其传承千年的艺术脉络与创新成果，深入解读年画与春节习俗的文化关联。其中， 特设"《迎春图》里的清代年俗"单元，依托国家一级文物《迎春图》长卷，生动再现清代民间迎 春场景，让观众直观感受传统年节的丰富内涵。 ...

转自：中国旅游报 吃饱喝足，我们顺着指引继续前往年画村。当离村子越来越近，道路两旁的年画元素也越来越多。一抵达年画村，年味儿便一股脑儿涌了过来，一幅幅年画 顺着村舍的墙壁不断延伸，有怀抱元宝、肩扛红鲤的童子，有挑着扁担迎接丰收的农人，还有骑马扬鞭的将军。在这里，你能唤醒脑海里所有关于年画的记 忆。 （来源：中国旅游报） 本版插画 芝芝 □ 余 罗 两年前的腊月，年关迫近，朋友邀请我与妻子一同前往绵竹年画村。对于绵竹年画，我早有耳闻，但一直没机会亲眼看看，于是欣然接受了邀约。 我们一行从自贡出发，一路沿着高速北上。抵达绵竹时，我们先前往一家专注于米粉的老店，尝尝久负盛名的绵阳米粉。店铺门口放着一口沸腾的大锅，老 板站在一旁，烫粉、加料，行云流水，一气呵成。滚烫的米粉被送上桌，只见上面覆着一层四川红油，以及炖熟的牛肉和青翠的葱段。一口下去，带着红油 的鲜辣、牛肉的软糯，以及米粉的顺滑，麻辣鲜香，回味无穷。 走出工坊的时候，太阳已经落山，本来人声鼎沸的街道，也随着游客们的离去变得安静起来。但我们并没有随着游客们一同离去，而是选择在年画村住下， 做一回年画村的画中人。 我们入住的民宿在村里的一角，客房是极简风，房间内 ...

Core Insights - The article highlights the cultural significance and contemporary relevance of the Mianzhu New Year paintings, particularly the "Welcoming Spring" painting, which serves as a bridge between traditional customs and modern celebrations [2][4][8] Group 1: Cultural Heritage - The "Welcoming Spring" painting, created by Qing Dynasty artist Huang Ruihu, is a national first-class cultural relic depicting over 460 characters engaged in various spring festival activities [2][4] - The painting illustrates traditional customs such as "Welcoming Spring," "Spring Tour," "Reporting Spring," and "Breaking Spring," which are still practiced during the Mianzhu New Year Festival [3][4] Group 2: Festival Activities - The Mianzhu New Year Festival has been successfully promoting the local culture, with the 2025 festival featuring 35 costume designs and 290 sets of costumes, achieving record participation [6] - The festival includes various activities such as a spring garden, calligraphy and photography exhibitions, and performances, enhancing visitor engagement with traditional culture [6] Group 3: Economic Impact - The annual sales of Mianzhu New Year-related cultural products have exceeded 23 million yuan, contributing to an industry chain value of over 40 million yuan [8] - In the first half of 2025, over 600,000 tourists and researchers visited Mianzhu, generating tourism revenue of 230 million yuan [8] Group 4: Modernization and Innovation - Mianzhu New Year paintings are leveraging digital technology to reach a broader audience, with animated features and themed songs bringing traditional art into contemporary contexts [7] - The transformation of traditional art into modern creative products, such as "New Year painting coffee," showcases the innovative potential of Mianzhu's cultural heritage [7]

Core Viewpoint - The Mianzhu New Year Painting Village has successfully transformed into a vibrant cultural and tourism hub, leveraging its unique heritage to attract visitors and generate significant revenue, while facing challenges in mass production and market positioning of its traditional art [1][4][8]. Group 1: Industry Development - The Mianzhu New Year Painting Village is developing a comprehensive industry ecosystem that includes dining, homestays, specialty agricultural product picking, and educational tourism, with projected tourist numbers reaching 1.07 million and revenue exceeding 420 million yuan in 2024 [1][8]. - The village has established a workforce of over 500 individuals engaged in the New Year painting industry, supported by a legal framework aimed at promoting orderly development [8][12]. - The village's strategic location within the "Chengdu One-Hour Economic Circle" enhances its tourism appeal, drawing visitors from nearby attractions [8]. Group 2: Cultural Heritage and Challenges - The traditional craftsmanship of Mianzhu New Year paintings, characterized by hand-made techniques and the use of natural pigments, remains a key selling point but also a limitation in scaling production [10][12]. - The pricing of New Year paintings is significantly lower than contemporary cultural products, reflecting a struggle to position these traditional artworks as valuable items in the modern market [12][14]. - The industry faces challenges in attracting younger generations to continue the craft, with many artisans considering alternative employment due to financial pressures [13][15]. Group 3: Future Directions - Suggestions for the future include deepening the cultural narrative behind the paintings, utilizing modern storytelling methods, and establishing promotional platforms to enhance visibility [15]. - The industry could benefit from shared manufacturing resources to reduce costs and improve production efficiency, while also fostering innovation through collaborative design initiatives [14][15]. - There is a call for more diverse sales channels and government support to ensure the sustainability of artisans and the preservation of this cultural heritage [15].