Core Viewpoint - The incident began with a negative dining experience shared online by a prominent figure, which sparked public discourse about the restaurant's pricing and quality, particularly focusing on the sensitive topic of "pre-made dishes" [3][14]. Group 1: Company Response and Public Perception - The response from the restaurant's CEO was perceived as out of touch with internet culture, where emotional expression and public grievances are common [6][11]. - The restaurant has faced ongoing criticism regarding its value proposition, with many customers feeling that the quality does not justify the price, leading to a buildup of negative sentiment over the years [9][11]. - The CEO's suggestion to sue the critic may inadvertently generate more publicity and attention, which could be beneficial for the critic's platform [14]. Group 2: Industry Trends and Consumer Behavior - The topic of pre-made dishes has become a contentious issue, reflecting broader consumer sentiments about convenience versus quality in the food industry [15][16]. - Despite criticisms, the restaurant remains popular among families, indicating a level of trust and safety associated with the brand, which is a crucial competitive advantage [16]. - The restaurant's insistence on not using pre-made dishes may not resonate with public perception, as consumer definitions of quality and value are often subjective and not strictly defined by industry standards [16]. Group 3: Management and Public Relations - The incident highlights a trend where established companies face public relations challenges due to miscommunication or misalignment with consumer expectations [11][18]. - Effective public relations strategies are essential for managing consumer perceptions, especially when facing backlash from social media [18]. - The restaurant's management may need to reassess its approach to public engagement and consumer feedback to avoid further reputational damage [18].

Group 1 - The core of the controversy revolves around the dining experience of Luo Yonghao at Xibei, where he initially expressed satisfaction but later criticized the restaurant on social media, calling the food "disgusting" [1] - Luo Yonghao's dining party consisted of five people who ordered a total of 15 dishes, with a bill of 830 yuan, which Xibei's founder, Jia Guolong, argues is not expensive compared to industry standards [2] - Jia Guolong invites public scrutiny of Xibei's financial records, asserting that the company is compliant and transparent, and challenges the perception that Xibei is overpriced [2] Group 2 - In response to the controversy, Xibei announced the launch of a "Luo Yonghao Menu" across all locations, allowing customers to order dishes that Luo had previously selected, with a satisfaction guarantee [2] - Xibei offers two commitments to customers: a money-back guarantee if the food is not satisfactory and an open invitation to observe the cooking process in the kitchen [2]