Core Viewpoint - The article discusses the recent changes at Xibei's Beijing Shijingshan Wanda store, including a logo change and price adjustments on menu items, in response to declining sales and customer feedback following a "pre-made dish" controversy. Group 1: Logo Change and Brand Strategy - Xibei has changed its logo from red and white to white and green, with the slogan "I come from the grassland" replacing "Yao Mian Village" [4] - The founder, Jia Guolong, stated that this logo change is a small-scale trial and will not be implemented nationwide, with potential for a few stores in major cities to adopt it [4] Group 2: Sales and Pricing Adjustments - Following a significant sales decline since mid-September, Xibei is implementing measures such as issuing consumer vouchers and adjusting menu prices [6] - During the National Day period, Xibei has reportedly reduced menu prices by 20% to 40%, although actual reductions observed were around 9.8% for specific items [6][7] - For example, the price of the "Roaming Menu" has decreased from 663 yuan to 598 yuan, with specific dishes like grassland tender roasted lamb rack dropping from 119 yuan to 99 yuan [6][7] Group 3: Customer Experience and Promotions - Despite the price adjustments, customer traffic has not significantly increased, with many seats remaining empty during peak hours [8] - Customers have noted improvements in service, with staff offering complimentary tea and snacks [8] - Xibei launched a promotional campaign offering 100 yuan dining vouchers to customers, which has led to some consumers reselling these vouchers at a lower price [10][12] - The company plans to continue issuing vouchers through the end of October, with various thresholds for receiving additional vouchers based on spending [15]

Core Viewpoint - The ongoing dispute between Luo Yonghao and the restaurant chain Xibei regarding "pre-prepared dishes" has sparked significant public interest, with Luo advocating for transparency in the pre-prepared food market to protect consumer rights [1][8]. Group 1: Impact on Xibei - Following the controversy, Xibei has introduced a "Luo Yonghao menu" and allowed customers to tour the kitchen and view detailed ingredient lists [1][3]. - Despite the controversy, a visit to a Xibei location in Chengdu showed that the restaurant was still busy, with customers primarily being families [1][11]. - Some staff reported a slight decrease in customer traffic due to the controversy, but the restaurant remained popular, especially among families with children [3][11]. Group 2: Customer Reactions - Many customers expressed that they were unaware of the "pre-prepared dishes" debate and were primarily motivated to dine at Xibei because their children enjoy the food [1][11]. - A significant number of diners were parents who did not seem concerned about the ongoing dispute, focusing instead on their children's preferences [11]. Group 3: Xibei's Response to the Controversy - Xibei has publicly opened its kitchen for tours and provided detailed ingredient lists to enhance transparency [5][6]. - The restaurant has implemented a health declaration form for visitors wishing to tour the kitchen, ensuring compliance with health standards [6]. - Staff confirmed that while some dishes are pre-prepared, others are cooked fresh upon order, indicating a mix of preparation methods [10].

Core Viewpoint - The incident involving Luo Yonghao's criticism of Xibei's use of pre-prepared dishes has escalated into a privacy rights controversy, with Xibei's founder publicly disclosing details of Luo's dining experience, which has raised legal concerns regarding privacy and personal information rights [1][8][10]. Group 1: Incident Overview - Luo Yonghao criticized Xibei on social media for serving mostly pre-prepared dishes at high prices, which led to a public outcry [1]. - Xibei's founder, Jia Guolong, responded by revealing details of Luo's dining experience, including the menu and the total bill of 833 yuan for 16 dishes [1][5]. - The incident has drawn attention to the legal implications of disclosing customer information without consent, particularly regarding privacy rights [8][9]. Group 2: Legal Implications - Legal experts argue that Xibei's actions may violate the Personal Information Protection Law and the Civil Code, as the details disclosed are identifiable personal information [7][8]. - The law requires restaurants to provide clear signage indicating the presence of surveillance cameras, which Xibei may not have adequately done [6]. - The unauthorized use of Luo's name for the "Luo Yonghao Menu" could constitute a violation of his name rights, as it was done without his consent [10]. Group 3: Company Response - Xibei announced the launch of the "Luo Yonghao Menu" in all its stores, allowing customers to select dishes that Luo had ordered, although this has been met with criticism regarding privacy violations [9]. - The company has not yet publicly acknowledged the potential infringement of Luo's privacy and name rights as of the latest report [11].

Core Viewpoint - The article discusses the launch of "Luo Yonghao Menu" at Xibei's offline stores, emphasizing the importance of consumer rights to information [2] Group 1 - Xibei has introduced a new menu curated by Luo Yonghao in its physical stores [2] - Luo Yonghao has responded to the initiative, highlighting the significance of providing consumers with the right to know about their food choices [2]

Core Viewpoint - The ongoing controversy between Xibei and Luo Yonghao regarding the use of pre-prepared dishes continues to escalate, with Xibei defending its practices and offering transparency to customers [1][10]. Group 1: Company Response - On September 12, Xibei issued a letter to customers confirming that Luo Yonghao's accusations were unfounded and detailed the preparation process of 13 dishes he had ordered [2][6]. - Xibei announced it would allow customers to tour its kitchens, ensuring compliance with food safety standards, and would also open various production sites for public visits [3]. - Xibei introduced the "Luo Yonghao Menu" across all its locations, allowing customers to choose from dishes previously ordered by Luo, with a commitment that if the food is unsatisfactory, customers can return it [6][8]. Group 2: Industry Context - Luo Yonghao's initial criticism highlighted that over 80% of dishes at certain chain restaurants, including Xibei, are pre-prepared, according to a report by the People's Daily Research Institute [10]. - The same report indicated that the use of pre-prepared dishes can reduce overall costs for restaurants by 8% [8]. - Xibei has multiple patents related to pre-prepared food, indicating its investment in this segment of the food industry [8][9].

Core Viewpoint - The article discusses the controversy surrounding Xibei Restaurant's use of pre-prepared dishes, sparked by public figure Luo Yonghao's criticism, and Xibei's subsequent defense and transparency efforts [1][2][3]. Group 1: Incident Overview - Luo Yonghao and his party dined at Xibei on September 10, 2025, and he later claimed on social media that most dishes were pre-prepared and overpriced [1]. - Xibei responded by stating that Luo's accusations were unfounded and emphasized their commitment to quality and transparency [1][2]. Group 2: Xibei's Response - Xibei published the detailed production process of the 13 dishes ordered by Luo, asserting that none of them were pre-prepared according to national regulations [2]. - Founder Jia Guolong announced that Xibei's restaurants do not use pre-prepared dishes and expressed intentions to pursue legal action against Luo for damaging the brand's reputation [2]. Group 3: New Initiatives - Following the incident, Xibei introduced the "Luo Yonghao Menu," allowing customers to order dishes that Luo had previously selected, with the option to customize their orders [3]. - Xibei committed to two guarantees: a money-back policy if customers find the food unsatisfactory and the opportunity for customers to tour the kitchen to see dish preparation [3]. Group 4: Company Philosophy - Jia Guolong acknowledged the potential benefits of pre-prepared dishes in terms of food safety and cost efficiency but clarified that Xibei does not currently use them [3]. - He emphasized the importance of customer satisfaction and employee recognition over rapid expansion or public listing ambitions [3].

Core Viewpoint - The ongoing controversy surrounding the comments made by Luo Yonghao about Xibei's use of pre-prepared dishes has led to significant responses from both parties, with Xibei's CEO asserting that all dishes are freshly made and announcing plans to open kitchens for public viewing [1][2][4]. Group 1: Company Response - Xibei's CEO, Jia Guolong, stated that all dishes served in their restaurants are not pre-prepared and announced plans to open kitchens for public viewing starting September 12 [1][2]. - Xibei will launch the "Luo Yonghao Menu" across all its locations on September 12, featuring 13 dishes [1][7]. Group 2: Controversy Details - Luo Yonghao publicly criticized Xibei on social media, claiming that the restaurant chain primarily serves pre-prepared dishes, prompting Xibei to announce intentions to sue him [2][4]. - Luo has offered a reward of 100,000 yuan for evidence supporting his claims about Xibei's use of pre-prepared dishes [4]. Group 3: Customer Engagement - Xibei staff reported that the "Luo Yonghao Menu" is available for customers, with a total price of 561 yuan for 12 dishes, suitable for 6 to 7 people [7]. - Customers are encouraged to order from the "Luo Yonghao Menu" or visit the kitchen to verify the preparation of dishes [7].

Group 1 - The core of the controversy revolves around the dining experience of Luo Yonghao at Xibei, where he initially expressed satisfaction but later criticized the restaurant on social media, calling the food "disgusting" [1] - Luo Yonghao's dining party consisted of five people who ordered a total of 15 dishes, with a bill of 830 yuan, which Xibei's founder, Jia Guolong, argues is not expensive compared to industry standards [2] - Jia Guolong invites public scrutiny of Xibei's financial records, asserting that the company is compliant and transparent, and challenges the perception that Xibei is overpriced [2] Group 2 - In response to the controversy, Xibei announced the launch of a "Luo Yonghao Menu" across all locations, allowing customers to order dishes that Luo had previously selected, with a satisfaction guarantee [2] - Xibei offers two commitments to customers: a money-back guarantee if the food is not satisfactory and an open invitation to observe the cooking process in the kitchen [2]

Group 1 - The conflict between Luo Yonghao and Xibei has escalated, with Xibei's founder, Jia Guolong, announcing intentions to sue Luo Yonghao [1] - Jia Guolong revealed Luo Yonghao's consumption details, claiming that his group of five spent 830 yuan on 15 dishes, and introduced a "Luo Yonghao menu" where customers can choose dishes with a "no pay if not tasty" guarantee [1] - The restaurant industry is sensitive to public perception, and Luo Yonghao's criticisms about the quality and pricing of Xibei's food directly impact the brand's reputation and business [1] Group 2 - Jia Guolong's public disclosure of Luo Yonghao's menu raises privacy concerns, as it potentially violates the privacy rights of individuals by revealing personal consumption details [2] - The introduction of the "Luo Yonghao menu" aims to let consumers judge the value of Xibei's offerings, but it may not effectively address the underlying issues of consumer trust and service quality [2] - The focus for Xibei should be on rebuilding consumer trust through transparency in production processes and reasonable pricing, rather than resorting to humorous marketing tactics that may alienate customers [3]

Core Viewpoint - The public dispute between Luo Yonghao and Xibei Restaurant Group over the use of pre-prepared dishes has escalated, leading to legal threats and a new menu launch by Xibei [1][3]. Group 1: Company Response - Xibei's founder, Jia Guolong, stated that according to national standards, Xibei does not serve any pre-prepared dishes and is prepared to showcase a menu similar to Luo Yonghao's [1]. - Starting September 12, Xibei will allow customers to visit the kitchens of over 370 locations nationwide to observe the cooking process, ensuring hygiene standards are met [1]. - Xibei will launch the "Luo Yonghao Menu" on September 12, featuring 13 dishes priced at approximately 561 yuan, suitable for 6 to 7 people [3]. Group 2: Legal and Social Media Developments - Jia Guolong announced intentions to sue Luo Yonghao in response to his negative comments about Xibei's food quality [3]. - Luo Yonghao responded by offering a 100,000 yuan reward for evidence proving Xibei's use of pre-prepared dishes, shifting the conflict from verbal exchanges to a contest for evidence [3]. - Staff at Xibei locations confirmed the availability of the "Luo Yonghao Menu" and indicated that customers could choose to see the dishes being prepared or select from the menu based on their preferences [4].