Industry Overview - The Shiling Town in Guangzhou has over 13,000 bag and leather goods manufacturing enterprises and more than 63,000 related individual businesses, producing over 700 million bags annually, capturing over 60% of the European and American bag market share [1] - The local bag manufacturing companies are facing challenges due to increased tariffs from the U.S. and a complex foreign trade environment [1] Company Performance - Companies like He Da Leather Goods have seen a significant reduction in shipment volumes, from potentially 20,000 bags per week to only 1,000 to 2,000 bags per week due to tariff impacts [4][5] - He Da Leather Goods has 70% of its export share concentrated in the U.S. market, and the rising shipping costs have added an average of $4 to $6 per bag [5] Strategic Adaptation - The president of the Guangzhou Shiling Leather Goods Chamber of Commerce, Song Wenming, emphasizes that Chinese leather goods hold an indispensable position in the global supply chain, and many entrepreneurs are now focusing on brand development [7] - Companies are increasingly investing in their own brands while leveraging experience gained from manufacturing for international brands [8][10] Market Dynamics - Guangzhou has established five major wholesale markets and seven industrial parks, creating a complete industrial ecosystem that supports the bag and leather goods industry [12] - The market procurement policy has been beneficial for small and micro businesses, with exports reaching 3.29 billion yuan in the first four months of the year, a year-on-year increase of 66.5% [16] Innovation and Design - Companies are focusing on enhancing their original design capabilities to meet international market demands, with some firms reporting increased inquiries from overseas clients [20]

走进箱包展区，广州市谷希欧皮具有限公司(以下简称"谷希欧皮具")展出的清明上河图挎包，兼具西方 时尚特色与中国风纹样的设计尤为吸睛。据该公司展位负责人介绍，该系列产品从北宋名画《清明上 河图》中汲取灵感，通过二次创作使其更具时尚感和现代感，让古老的名画在箱包上"活"了起来。 "我们的设计师大胆运用传统清明上河图的元素进行二次创作，与时尚的产品作结合。这组产品推出来 之后，特别受到海外客商的欢迎，已售和预售数量都是上万只。现在针对这组产品，我们工厂的排期 也是满满的。"谷希欧皮具品牌经理陈彦荣介绍，同时，公司品牌在"出海"的过程中也做了一些本土化 的操作，比如用玛雅文明的元素、图腾跟产品做结合，把产品推到南美市场，受到南美消费者的青 睐。 除了在产品设计上下功夫、出"新"意，参展箱包皮具企业还结合现代科技与传统皮具工艺的成果，推 出大量智能箱包产品，科技含量、品牌价值不断提升。 5月1日，第137届广交会三期在广州开幕，本期主题是"美好生活"，集中展示各种"新"意十足的箱包、 文具、家用纺织品等产品，进一步挖掘国际市场需求，助力提升全球消费者生活品质。据广州海关统 计，今年一季度，广州皮革制品及箱包出口达32. ...

Core Insights - The event "潮服跨境，蓉品出海" focused on new opportunities for Chengdu's clothing enterprises in cross-border e-commerce, aiming to explore internationalization paths for "Chengdu-made clothing" [1] Group 1: Event Overview - The event was co-hosted by multiple organizations, including the Chengdu Rongbei Business Circle Development Service Bureau and the Chengdu Clothing Industry Association, gathering industry experts and business leaders [1] - The forum aimed to help more enterprises find breakthroughs in international markets through cross-border e-commerce [3] Group 2: Policy and Support - Yang Shaohua, Deputy Director of the Chengdu Foreign Cooperation Promotion Center, provided insights into the city's supportive policies and development plans for cross-border e-commerce, emphasizing strong support for the clothing industry [3] - The Jin Niu District Market Procurement Trade Service Center introduced the "1039 Market Procurement Trade Policy," highlighting its comprehensive services to help small and medium-sized enterprises lower barriers to cross-border trade [3] Group 3: Industry Insights - Li Xuehui, President of the Chengdu Clothing Industry Association, emphasized the need for Chengdu clothing enterprises to leverage cross-border e-commerce benefits through differentiated design and brand operation, suggesting a shift from price competition to quality competition [5] - Wu Yue, Secretary-General of the Chengdu Cross-Border E-Commerce Association, analyzed current trends in cross-border e-commerce, stressing the importance of content-driven and localized operations [5] Group 4: Challenges and Solutions - Si Lindong, General Manager of a cross-border clothing seller, discussed the challenges faced by small and medium-sized clothing enterprises in international markets and proposed solutions [7] - You Shaodong, Senior Manager at Amazon Global Selling, shared successful case studies and operational methodologies for creating best-selling products in the clothing category [7] Group 5: Future Directions - The Chengdu Clothing Industry Association plans to organize collective participation in the "Western Cross-Border E-Commerce Expo" to help enterprises expand into international markets [7] - The event is seen as a catalyst for the transformation and upgrading of the Huahuo Pool market cluster, aiming to create a new model of "cross-border e-commerce + industrial belt" to support local clothing enterprises [7]