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世界中餐业联合会预包装食品分会在京探讨产业高质量发展
Zhong Guo Jing Ji Wang· 2025-06-03 07:43
Core Insights - The World Chinese Cuisine Association's Prepackaged Food Branch held its second inaugural meeting and high-quality development seminar, focusing on new paths for the high-quality development of the prepackaged food industry [1] Group 1: Industry Innovation - Experts shared insights on industry innovation, with suggestions for the prepackaged food sector including "five transformations in business formats and four integrations in disciplines" [2] - Trends identified for future restaurant development include the "lazy economy," health and wellness, smart dining, and personalized services [2] - Emphasis on the need for safety standards, technological innovation, and compliance to transition from scale expansion to value creation in the prepackaged food industry [2] Group 2: Organizational Developments - The Prepackaged Food Branch's establishment is a key initiative to support China's "going global" strategy and enhance the soft power of Chinese cuisine [3] - The meeting approved the branch's working regulations and appointed the Vice Chairman of Charoen Pokphand Group as the Chairman of the Prepackaged Food Branch [3] Group 3: Strategic Directions - The Chairman outlined five key areas for collaboration among member companies: establishing a comprehensive quality standard system, promoting technological innovation, enhancing industry chain collaboration, improving brand credibility, and global market expansion [4] - The rebranding of the "Prepared Dishes Committee" to "Prepackaged Food Branch" reflects a strategic upgrade to address industry changes and enhance international competitiveness [5] - The focus will be on strengthening standards across the supply chain, promoting health product innovations, and fostering international cooperation [5]
野人日记邢正轩:轻卡主食赛道的价值重构与长期主义实践
Jing Ji Guan Cha Wang· 2025-04-13 13:10
在消费升级与健康化浪潮交织的背景下,野人日记以"好吃+轻卡"双轮驱动战略开辟预包装食品新赛道。 2025年3月30日-4月2日, Foodaily全球食品饮料创新博览会暨每日新潮食品节(简称Foodaily创博会)在上海国家会展中心成功举办。Foodaily创博会上,野 人日记CEO邢正轩叙述了其通过模式创新与组织重构实现逆势增长的底层逻辑。 以下为对谈实录: 问:在产品研发的角度,野人日记总能精准捕捉市场新需求,您如何构建从市场洞察到试错再到产品迭代的创新闭环?作为 CEO,您在产品决策中扮演怎 样的角色? 邢正轩:我觉得是"大力出奇迹"。我们的团队每月会查看近 3 万个产品,线上研究或者买回来试吃。看到有潜力的产品,就会展开思考和讨论能否将其改造 得更健康。改造产品时,我们也会反复平衡口感和热量,调整满意后,先以最小 MVP(最小可行产品)形式进行测试,小批量生产投放市场。若产品在自 然流量下数据表现不错,就会再投入进一步的推广。每个月大概都会上七八个新品,始终保持较快的迭代速度。 作为我个人,一个是在产品决策的前期,我主要负责模式的探索,搭建研发流程和结构。在选品理念上,也会鼓励和引导团队,鼓励他们多拿 ...