Group 1 - The board of Ten Thousand Rice Fields (09676.HK) has approved Guo Hong as an independent non-executive director candidate, to be reviewed at an extraordinary general meeting [1] - Guo Hong, aged 48, has over 25 years of investment management experience and has held various positions at Hangzhou Wahaha Group Co., Ltd [1] - Guo Hong has a Master's degree in Business Administration from City University of Hong Kong and is currently a doctoral student at the same institution [1] Group 2 - In August 2024, Hangzhou Wahaha Group Co., Ltd underwent a corporate change, with Zong Qinghou stepping down as legal representative, chairman, and general manager, succeeded by Zong Fuli [2] - Ten Thousand Rice Fields Group Co., Ltd, established in 2018 and headquartered in Shenyang, Liaoning Province, focuses on pre-packaged high-quality rice, corn, grains, beans, and dried goods [2] - The company reported a revenue of 3.064 billion yuan for the first half of 2025, a year-on-year increase of 16.9%, and an adjusted net profit of 294 million yuan, a significant year-on-year growth of 97.7% [2]

近期，国家卫生健康委、国家市场监督管理总局联合发布《关于实施预包装食品数字标签有关事项的公 告》，标志着我国预包装食品标签管理正式迈入数字化新阶段。目前，已经有不少预包装食品使用了数 字标签。 长期以来，预包装食品因实体标签版面有限，难以充分展示详细信息，导致消费者难以获取全面的食品 信息。不少消费者尤其是老年消费者反映，在选购产品时食品信息密集排列、字小如蚁，令人看不清、 找不到、读不懂。数字标签就如同食品的"电子身份证"，运用数字化技术展示预包装食品实体标签信 息，消费者扫描包装上的专属二维码，即可用手机放大字体、听语音解读、浏览配料产地、工艺细节及 全链溯源等信息，实现食品标签"可听、可播、可放大"。这不仅是一次技术升级，还将助力食品信息展 示、食品安全监管等，有利于守护"舌尖上的安全"。 食品数字标签虽小，却是连接消费者与食品生产企业的关键信息桥梁，在市场循环中发挥着重要作用。 通过数字标签的应用，产品信息更新效率提升，企业将更加注重产品质量与信息透明度。同时，该改变 还将引发食品产业链深度变革，加速产业转型升级。 食品数字标签推广亟须强化政策引导，打通从顶层设计到具体应用的衔接路径。数字标签绝非简单 ...

Core Viewpoint - The announcement by the National Health Commission and the State Administration for Market Regulation marks a significant shift towards digital labeling for pre-packaged food in China, enhancing consumer access to detailed product information and ensuring food safety [1][2][3]. Group 1: Digital Labeling Implementation - The digital label will allow consumers to access information such as food ingredients, production processes, origin tracing, and nutritional information through QR codes [1][4]. - The initiative aims to address issues related to the visibility and comprehensibility of food labels, which have historically been limited by physical space constraints [3][4]. Group 2: Regulatory Framework - The digital labeling must comply with the Food Safety Law and national standards, ensuring that the information presented is truthful and accurate [5]. - Modifications to the digital label content must be documented to maintain traceability, including details on what was changed, when, and by whom [5]. Group 3: Consumer Experience and Environmental Impact - The announcement emphasizes the need for clear and readable digital labels, avoiding elements that could disrupt normal reading [5]. - Producers can simplify the display of their address on physical labels, potentially reducing packaging costs and contributing to carbon reduction efforts [6]. - The year 2025 has been designated as the "Year of Food Digital Label Promotion," with plans to integrate digital labels with online food sales and smart home technologies [6].

Core Viewpoint - The announcement by the National Health Commission and the State Administration for Market Regulation marks a significant shift towards digital labeling for pre-packaged food in China, enhancing consumer access to detailed product information and ensuring food safety [1][2][3]. Group 1: Digital Labeling Implementation - The digital labeling system allows for comprehensive information display, including ingredient sources, production methods, and nutritional information, addressing previous limitations of physical labels [4][5]. - The digital labels will feature functionalities such as audio playback and enlarged text, making information more accessible to consumers [3][4]. Group 2: Regulatory Framework - The announcement specifies that digital label content must comply with existing food safety laws and standards, ensuring accuracy and traceability of information [5]. - Clear guidelines are provided for the presentation of digital labels, emphasizing readability and the avoidance of distracting elements [5]. Group 3: Environmental and Economic Benefits - The initiative includes measures to simplify physical labels by allowing producers to abbreviate their addresses, thus freeing up space for more information and reducing packaging costs [6]. - The promotion of digital labels is expected to contribute to carbon reduction efforts and enhance operational efficiency for food producers [6]. Group 4: Future Developments - The year 2025 has been designated as the "Year of Food Digital Label Promotion," with plans for further integration of digital labels into online food sales and smart home applications [6].

Core Insights - The export value of pre-packaged food through market procurement trade in Guangzhou exceeded 26.48 million yuan (approximately 2.648 million) in the first half of the year, primarily targeting countries such as Thailand, Malaysia, the Philippines, Brunei, Vietnam, and the UAE [1][3] Group 1: Market Procurement Trade - The pilot program for exporting pre-packaged food via market procurement trade was launched in Guangzhou in February, leading to a rapid increase in participating companies to over 500 and expanding product categories to 10 [3] - The new regulatory model established by Guangzhou Customs includes a streamlined process with one set of procedures, two lists of customs clearance, and three relaxations, enhancing efficiency and reducing costs for exporters [2][3] Group 2: Operational Efficiency - The market procurement trade method allows for low-cost and high-efficiency exports, with a single customs declaration often involving dozens of different pre-packaged food items, significantly simplifying the export process [2] - The cost savings for exporters are notable, with individual container clearance costs reduced by over 6,000 yuan (approximately 600) due to the new system [2] Group 3: Future Developments - Guangzhou Customs plans to gradually expand the range of pre-packaged food production areas, export categories, and destination countries to promote the sustainable and healthy development of market procurement trade [3]

Core Insights - The World Chinese Cuisine Association's Prepackaged Food Branch held its second inaugural meeting and high-quality development seminar, focusing on new paths for the high-quality development of the prepackaged food industry [1] Group 1: Industry Innovation - Experts shared insights on industry innovation, with suggestions for the prepackaged food sector including "five transformations in business formats and four integrations in disciplines" [2] - Trends identified for future restaurant development include the "lazy economy," health and wellness, smart dining, and personalized services [2] - Emphasis on the need for safety standards, technological innovation, and compliance to transition from scale expansion to value creation in the prepackaged food industry [2] Group 2: Organizational Developments - The Prepackaged Food Branch's establishment is a key initiative to support China's "going global" strategy and enhance the soft power of Chinese cuisine [3] - The meeting approved the branch's working regulations and appointed the Vice Chairman of Charoen Pokphand Group as the Chairman of the Prepackaged Food Branch [3] Group 3: Strategic Directions - The Chairman outlined five key areas for collaboration among member companies: establishing a comprehensive quality standard system, promoting technological innovation, enhancing industry chain collaboration, improving brand credibility, and global market expansion [4] - The rebranding of the "Prepared Dishes Committee" to "Prepackaged Food Branch" reflects a strategic upgrade to address industry changes and enhance international competitiveness [5] - The focus will be on strengthening standards across the supply chain, promoting health product innovations, and fostering international cooperation [5]

Core Insights - The company, 野人日记, is leveraging a dual strategy of "delicious + low-calorie" to carve out a new niche in the pre-packaged food market amidst trends of consumption upgrading and health consciousness [1] Group 1: Strategic Shift and Organizational Restructuring - The CEO, 邢正轩, identified the trend towards health-focused pre-packaged foods as an opportunity due to the market being less saturated and the demand for low-calorie options [2] - The organizational restructuring followed a "fill the gaps" principle, focusing on enhancing supply chain and brand building capabilities by recruiting new talent and upskilling existing employees [2] Group 2: Team Dynamics and Adaptability - The team consists of over 90% members from the post-90s and post-00s generations, which contributes to the company's ability to adapt quickly during transitions and expansions [3] - The team has a history of evolving alongside the company, allowing for seamless transitions between different business models and product lines [3] Group 3: Product Development and Innovation - The company conducts extensive market research, reviewing around 30,000 products monthly to identify potential innovations, balancing taste and health in product development [4] - The CEO plays a crucial role in exploring new models and guiding the team in product selection, fostering a culture of experimentation and iterative improvement [4] Group 4: Long-term Value vs. Short-term Profit - The company emphasizes long-term value creation over short-term profits, believing that product pricing is ultimately determined by the value delivered to consumers [5] - By focusing on high-quality ingredients and health attributes, the company aims to build a sustainable brand that prioritizes consumer well-being [5] Group 5: Future Goals and Consumer Engagement - In 2025, the company plans to increase R&D investments to enhance product offerings, aiming to meet evolving consumer demands for healthier options [6] - The company is collaborating with research institutions to innovate in product formulation, striving to create low-calorie, high-protein foods that are both healthy and enjoyable [6] Group 6: Vision for the Next Decade - The CEO envisions the company as a valuable platform that improves the quality of life for employees and contributes positively to society through healthier food options [7] - The company aims to elevate industry standards by using better raw materials and enhancing the overall quality of food products available to consumers [7]