Core Viewpoint - The revival of traditional crafts and intangible cultural heritage (ICH) among young people is gaining momentum, driven by a blend of cultural pride, state support, and modern technology [1][25]. Group 1: Young People's Engagement with ICH - There is a noticeable increase in young individuals participating in traditional crafts, with a 95% year-on-year growth in creators from Generation Z on a short video platform [5]. - Young artisans are creatively integrating modern elements into traditional crafts, making them appealing to a younger audience [4][19]. - The participation of young performers in large-scale ICH events, such as the national ICH protection conference, showcases their role as vital inheritors of these traditions [3]. Group 2: State Support and Infrastructure - The Chinese government has established a dedicated fund for ICH protection, with a total investment of 113.80 billion yuan by the end of last year [9]. - Financial support for national-level ICH inheritors includes annual subsidies of 20,000 yuan, with additional rewards for outstanding transmission activities [9][11]. - A comprehensive ICH protection and transmission system has been developed, with over 90,000 recognized inheritors and more than 100,000 ICH projects [11]. Group 3: Economic Impact and Market Integration - The online sales of ICH products reached over 6.5 billion units last year, indicating a strong market demand and economic potential for traditional crafts [11]. - The integration of ICH into daily life, such as fashion and home decor, has made these crafts more accessible and desirable for young consumers [21]. - The collaboration between traditional crafts and modern digital platforms has created new avenues for promotion and engagement, enhancing the visibility of ICH [9][19]. Group 4: Cultural Exchange and Community Engagement - Young ICH practitioners are using social media to share their crafts, leading to increased interest and participation from local communities [9][17]. - The revival of traditional songs and dances has not only preserved cultural heritage but also stimulated local economies and community involvement [17][18]. - Cultural exchanges, such as performances in Taiwan, highlight the shared heritage and foster connections among young people across regions [23].

Core Insights - The article highlights the growing interest of young people in traditional crafts and intangible cultural heritage (ICH), showcasing how these ancient skills are being revitalized and modernized by the younger generation [1][3][12] Group 1: Youth Engagement in Traditional Crafts - There is a significant increase in young creators involved in ICH, with a 95% year-on-year growth of "post-2000" creators and a 24% increase in inheritors under 30 years old [3][8] - Young artisans are integrating contemporary elements into traditional crafts, making them appealing to a younger audience, as seen with creators like Zhang Xue and Lang Jiaziyu [3][5] - Digital platforms are playing a crucial role in promoting traditional crafts, with short videos and live streams helping to reach a wider audience [5][12] Group 2: Government Support and Funding - The central government has established dedicated funding for ICH protection, with a total investment of 11.38 billion yuan by the end of last year [6][8] - Annual subsidies of 20,000 yuan are provided to national-level inheritors to support their teaching and transmission efforts, with additional bonuses for outstanding activities [6][8] - A comprehensive ICH protection and transmission system is being developed, with over 90,000 recognized inheritors and more than 100,000 ICH projects [8][12] Group 3: Economic Impact and Market Integration - The integration of traditional crafts into the market has led to significant economic benefits, with one e-commerce platform reporting over 6.5 billion sales of ICH products last year [8][12] - The revival of traditional crafts is not only about cultural preservation but also about creating viable income sources for young people, encouraging their participation in ICH [8][12] - Young people are transforming traditional crafts into trendy items, making them part of everyday life, such as clothing and accessories featuring ICH designs [13][15] Group 4: Cultural Exchange and Future Prospects - The article emphasizes the cultural connection and exchange facilitated by ICH, as seen in the interactions between young performers from different regions [15] - The future of ICH looks promising as young inheritors continue to innovate and adapt traditional skills, ensuring their relevance in contemporary society [12][15]

Core Viewpoint - The article highlights the efforts of Cai Zhiwei, a representative inheritor of Beijing's Ronghua (floral velvet) craftsmanship, in promoting and preserving this traditional art form, particularly through its recent recognition at the 2022 Winter Olympics [2][8]. Group 1: Background and Significance - Beijing Ronghua has a history of over 400 years and was prominently featured in the 2022 Winter Olympics, marking its first appearance on an international stage [3][8]. - The craft originated during the Sui and Tang dynasties, evolving to meet the aesthetic needs of the affluent, particularly in the imperial courts [6][7]. - The art form is considered a significant part of China's intangible cultural heritage, despite its current lower status compared to other traditional arts [7][8]. Group 2: Craftsmanship and Techniques - The process of creating Ronghua involves over 20 intricate steps, with key techniques including "binding the strands," "trimming," and "assembling" [14][15]. - Cai Zhiwei emphasizes the importance of handcrafting, believing that machine production cannot replicate the unique qualities of handmade items [15][16]. Group 3: Recent Developments and Innovations - The creation of floral decorations for the Winter Olympics involved a tight timeline of 21 days, with significant challenges in color matching to meet specific aesthetic requirements [8][9]. - Cai Zhiwei is actively working on innovative designs that blend traditional craftsmanship with modern aesthetics, aiming to appeal to contemporary tastes and expand the market for Ronghua [19][20]. Group 4: Future Aspirations - Cai Zhiwei aims to establish a dedicated exhibition space for Ronghua in Beijing and expand its reach through a nationwide training program, utilizing social media for recruitment [20][21]. - The goal is to cultivate a new generation of artisans who are responsible and creative, ensuring the sustainable transmission of this cultural heritage [21].

Core Viewpoint - The article highlights the efforts of Park Seong-seop in promoting and preserving the Korean ethnic long drum dance, emphasizing its cultural significance and the challenges faced in teaching and expanding its practice among the elderly and youth in Tumen City, Jilin Province [1][2][3] Group 1: Background and Challenges - Park Seong-seop, a representative inheritor of the Korean long drum dance, began his journey in this art form at the age of 16 and has dedicated his life to it [1] - Upon leaving the Tumen City Song and Dance Troupe, he identified a lack of opportunities for the public to learn long drum dance, leading him to form a performance team with local enthusiasts [2] - Initial challenges included a shortage of long drums, costumes, and the advanced skill level required for performance, as the average age of team members was over 60 with little dance background [2] Group 2: Teaching and Development - Park developed a systematic approach to teaching the long drum dance, focusing on rhythm and basic movements to accommodate varying skill levels among participants [2] - The establishment of the performance team garnered support from various sources, leading to the acquisition of necessary equipment and opportunities for over 100 performances annually [2] Group 3: Cultural Significance and Legacy - The long drum dance has been recognized as a national intangible cultural heritage since 2008, with increasing interest from younger generations [3] - Park continues to actively promote the dance through teaching, organizing performances, and writing educational materials, ensuring its transmission across different ethnic groups [3] - The evolution of the performance team now includes diverse ethnic participation and various performance formats, reflecting the dance's growing popularity and cultural relevance [3]

Core Viewpoint - The Yi Box Dance, originating from Shiping County in Honghe Hani and Yi Autonomous Prefecture, Yunnan Province, was included in the first batch of national intangible cultural heritage representative projects in 2006 [1]. Group 1 - The Yi Box Dance has its roots in the production and daily life of the Yi ancestors and is widely popular in Shiping County [1]. - Local authorities utilize intangible cultural heritage transmission sites and activities in schools to promote the Yi Box Dance [1]. - Local artists showcase the charm of this intangible cultural heritage through courtyard theaters, festive activities, and exchange performances [1]. Group 2 - There are 30 representative inheritors actively engaged in the transmission of the Yi Box Dance, ensuring its continuity across generations [1].

Core Viewpoint - The article highlights the innovative development of traditional shadow puppetry in Tengchong, Yunnan, particularly through the creation of a 4D shadow play titled "Tengchong Past," which commemorates the historical significance of the region during the Anti-Japanese War [2][4]. Group 1: Cultural Heritage - Tengchong shadow puppetry is recognized as a national intangible cultural heritage, with a history of nearly 700 years [2]. - The puppetry has evolved through generations, with significant innovations introduced by Liu Yongzhou and his descendants, including the use of color and modern lighting techniques [2][4]. Group 2: Performance and Audience Engagement - "Tengchong Past" utilizes advanced technologies such as holographic projection and laser effects to enhance the storytelling experience, making it appealing to a wide audience, including young children [4]. - The performances are highly popular, with full houses and enthusiastic audience reactions, indicating a strong community interest in preserving and celebrating this cultural form [4][6]. Group 3: Historical Context - The narrative of "Tengchong Past" focuses on the events of 1942 when Japanese forces occupied Tengchong, detailing the struggles of Chinese troops to reclaim the town [4]. - The play serves as a reminder of the sacrifices made during the war, with the aim of educating younger generations about their history [4][6].

Core Viewpoint - The centennial celebration of Fangshan, a brand under Quanjude Group, highlights its role as a national intangible cultural heritage and showcases the integration of traditional culinary culture with modern innovation [1][4]. Group 1: Cultural Heritage and Innovation - Fangshan's centennial celebration included a series of activities that emphasized its unique cultural heritage, including a "敬匾" ceremony that reflects the brand's respect and emotional connection to its history [2][3]. - The event featured a transmission ceremony for the "Fangshan (Imperial Court Cuisine) production skills," with national intangible cultural heritage representative Dong Shiguo and eight inheritors demonstrating traditional culinary techniques [3]. Group 2: Historical Significance and Development - Established in 1925, Fangshan has served as a bridge between imperial cuisine and the public, evolving from a state-run establishment in 1955 to a recognized cultural icon [4]. - The centennial celebration included a special banquet priced at 3999 yuan per table, showcasing classic dishes that adhere to strict standards, reflecting the essence of a century's worth of culinary expertise [4]. Group 3: Modernization and Cultural Integration - Fangshan has transformed from a single dining brand into a cultural symbol that integrates food and tourism, with initiatives like the "Fangshan Tea House" and "Fangshan Fuyin" targeting younger audiences [5]. - The company aims to continue bridging traditional and modern culinary cultures, ensuring that imperial dining culture becomes part of everyday life rather than being confined to museums [5].

Group 1 - The core viewpoint of the articles highlights the rich traditional cultural activities organized by various intangible cultural heritage (ICH) venues across the country during the summer, aimed at immersing children in the charm of ICH [1][3]. - The China Intangible Cultural Heritage Museum hosted nearly 500 performances and experiential activities during the summer, attracting an average of over 13,000 visitors daily [3]. - In Hunan Province, the "I Come to Learn Skills" experiential activity featured over ten traditional ICH techniques, with 45 sessions fully booked, allowing children to learn from heritage inheritors [5]. - The Zhejiang Province ICH Museum conducted 90 experiential activities during the summer, with an average of over 5,500 visitors daily, where children learned unique dyeing techniques [7].

Core Viewpoint - The article discusses a "vocational certification" event in Ruian, Wenzhou, Zhejiang, aimed at transforming the preservation of intangible cultural heritage into sustainable transmission through the training of traditional skills [1] Group 1: Event Overview - The event focused on the wood movable type printing technique, which is the only known surviving and still-used wood movable type printing skill in China [1] - This technique was included in UNESCO's list of "intangible cultural heritage in need of urgent safeguarding" in 2010 [1] Group 2: Training and Certification - The training combines traditional skills with vocational ability assessment, promoting both the protection of intangible heritage and the professional development of participants [1] - Upon completion, participants will undergo a vocational ability assessment organized by the Ruian Human Resources and Social Security Bureau, with successful candidates receiving a nationally recognized vocational ability certificate [1] - This initiative creates a formal pathway for transforming "craftsmanship" into a "profession" [1]

Core Viewpoint - The article highlights the revival and promotion of traditional Chinese Qinqiang opera through modern platforms like Kuaishou, showcasing the journey of artist An Wan and the cultural significance of Qinqiang as a non-material cultural heritage [1][9]. Group 1: An Wan's Journey - An Wan, known as the "Northwest Qinqiang King," faced challenges due to a congenital condition but found his passion for Qinqiang at a young age [2]. - His career included various performances and struggles, including a period of despair that led him to burn his props, but he later found success on Kuaishou, where he built a supportive community [3]. - In 2024, An Wan established a new theater troupe with over 150 members, aiming to promote Qinqiang across the Northwest [3]. Group 2: Kuaishou's Role in Cultural Promotion - Kuaishou has become a significant platform for traditional opera, with An Wan amassing 2.818 million followers and maintaining over 100,000 live viewers during performances [5][7]. - The platform supports traditional arts through initiatives like "Lao Tie Li Yuan" and "New City Good Actors," creating diverse stages for opera and integrating modern performance styles [11]. - Kuaishou's "Art Summer" initiative has organized over 11,000 performances, reaching a total viewership of 900 million, demonstrating its commitment to cultural outreach [12]. Group 3: Future of Traditional Arts - Kuaishou plans to assist at least 500 theater troupes in the next year, providing support through traffic boosts, content guidance, and financial aid to innovate traditional opera [12]. - The blending of live streaming and traditional performance is reshaping the landscape of cultural heritage, allowing for broader visibility and engagement with non-material cultural heritage [12].