Core Viewpoint - Yanjing Beer reported strong financial performance in Q1 2025, with significant profit growth driven by revenue increase and effective cost control [2][4]. Financial Performance - Total revenue and net profit for Q1 2025 were CNY 3.827 billion and CNY 165 million, respectively, representing year-on-year growth of 7% and 61% [2]. - The non-recurring net profit was CNY 153 million, up 49% year-on-year [2]. - Gross margin and net margin improved to 43% and 6%, reflecting increases of 5.6 and 2.3 percentage points year-on-year [2]. - Operating cash flow and sales collection showed robust growth, with operating cash flow at CNY 1.333 billion (up 49%) and sales collection at CNY 4.713 billion (up 10%) [2]. Product Strategy - Beer sales reached 995,000 tons in Q1 2025, with the flagship product Yanjing U8 maintaining over 30% growth [3]. - The company is focusing on high-end products, with brands like "Jiuhao" targeting the raw beer market and "Lion King" aimed at premium craft beer consumers [3]. - The introduction of Beiste soda in March 2025 marks a strategic move into the non-alcoholic segment, enhancing market coverage for dining scenarios like hot pot and barbecue [3]. - The appointment of a brand ambassador has significantly increased market exposure, with discussion volume reaching 330 million across major platforms [3]. Profit Forecast - The company is expected to maintain high profit growth driven by the continued expansion of mid-to-high-end products, particularly U8, and ongoing operational improvements [4]. - EPS forecasts for 2025-2027 are CNY 0.51, CNY 0.62, and CNY 0.75, with corresponding PE ratios of 25, 21, and 17 times at the current stock price [4].

盈利预测、估值与评级：公司大马力推土机产品优势明显，海外营收表现突出，公司利润率稳步提升。 我们维持25-26 年归母净利润预测，新增27 年归母净利润预测，预计公司25-27 年归母净利润分别为 12.2/14.6/17.5 亿元。随着海外市场的持续开拓，我们认为公司作为大马力推土机龙头，主机业务未来 可期，成长空间广阔，维持"买入"评级。 风险提示：国际局势不稳定风险；海外市场拓展不及预期；汇率风险；原材料价格波动的风险，关税不 确定性风险。 分产品来看，2024 年公司工程机械主机产品收入97.63 亿元，同比增长26.6%，毛利率为23.1%，同比 +0.6pct；工程机械配件及其他收入31.45 亿元，同比增长30.2%，毛利率为11.5%，同比略有提升。公司 2024 年主机产品的量利齐增是核心亮点，随着高端产品线不断丰富，主机业务未来可期。 分地区来看，2024 年国外片区收入74.11 亿元，同比增长26.1%，占总收入的57.4%，毛利率为27.4%， 同比+0.5pct；国内片区收入54.97 亿元，同比增长29.4%，毛利率为10.8%，同比+0.5pct。 事件：4 月23 日山推股份 ...