Investment Rating - The report maintains a "Buy" investment rating for the company [1] Core Views - The company has demonstrated a significant profit release exceeding expectations, with a continuous breakthrough in the low-temperature product category [1] - The main business revenue remains stable, and profitability has improved significantly, with a notable increase in net profit margin [5] - The company aims to enhance its core business and achieve a doubling of net profit margin over the next five years [9] Summary by Sections Financial Performance - In 2024, total revenue and net profit attributable to the parent company were 10.665 billion and 538 million yuan, respectively, showing a year-on-year decline of 3% and an increase of 25% [5] - For Q1 2025, total revenue and net profit attributable to the parent company were 2.625 billion and 133 million yuan, respectively, reflecting a year-on-year growth of 0.4% and 48% [5] - The gross margin and net margin for 2024 were 28.36% and 5.15%, respectively, with improvements noted in Q1 2025 [5] Product Performance - The liquid milk segment generated revenue of 9.836 billion yuan in 2024, with a year-on-year growth of 1% [6] - Low-temperature products, including fresh milk and yogurt, achieved mid to high single-digit growth, with the "24-hour" series seeing over 15% revenue growth [6][7] Sales Channels - Direct sales revenue reached 6.225 billion yuan in 2024, up 11% year-on-year, while distribution revenue declined by 13% [8] - Online sales through platforms like Douyin and JD.com generated 1.161 billion yuan, marking a 32% increase [8] Earnings Forecast - The company projects EPS of 0.78, 0.92, and 1.03 yuan for 2025, 2026, and 2027, respectively, with corresponding PE ratios of 22, 19, and 17 times [9][11]

Core Insights - New Dairy achieved a revenue of 10.665 billion yuan in 2024, a slight decline of 0.66% year-on-year, while net profit attributable to shareholders increased by 24.80% to 538 million yuan, marking five consecutive years of double-digit growth [1][2] - In Q1 2025, the company reported a revenue of 2.625 billion yuan, up 0.42% year-on-year, and a net profit of 133 million yuan, reflecting a significant growth of 48.46% [1] - The company is in the second year of its new five-year strategic plan, focusing on boosting dairy consumption amid a challenging market environment [1][3] Financial Performance - Total assets at the end of 2024 were approximately 8.879 billion yuan, down 0.66% from the previous year [2] - Net assets attributable to shareholders increased by 19.49% to approximately 3.055 billion yuan [2] - Basic and diluted earnings per share rose by 24% to 0.62 yuan [2] Strategic Focus - The company emphasizes the "Fresh Cube Strategy" to enhance core business and drive consumer demand, focusing on fresh dairy products [1][3] - New Dairy is committed to product innovation and channel transformation to adapt to changing consumer trends [3][4] - The company has made significant investments in supply chain excellence and has been recognized for its contributions to quality dairy production [4] Innovation and Technology - New Dairy has maintained a double-digit revenue contribution from new products for four consecutive years, with its "24-hour" fresh milk series seeing over 15% growth [5] - The company is advancing its digital transformation through self-developed platforms to enhance operational efficiency [5][6] - New Dairy is exploring innovative marketing strategies, including live-streaming, to engage with consumers [7] Market Positioning - The company is expanding its direct-to-consumer (DTC) channels, achieving nationwide delivery capabilities and enhancing customer service [6] - New Dairy's brand initiatives focus on health and nutrition, aiming to create immersive consumer experiences [7] - The dairy market in China is expected to continue its steady growth, with a shift towards low-temperature and functional products [7][8] Future Outlook - New Dairy plans to continue leveraging its "Fresh Cube Strategy" to drive revenue growth and improve profit margins [8] - The company aims to strengthen its core business through technology and regional development, contributing to the revitalization of the Chinese dairy industry [8]