人们常说"童言无忌"，童趣下包裹的往往是最本真的观察和最真实的看法。因此，大人们有时会被孩子的话语"噎住"，转头一想又觉得"没毛病"，甚至被 提点了似的乐在其中。正因为这种真诚，有些道理由孩子说起来似乎更有说服力。 就比如新希望乳业拍摄的这部《中国式新鲜》微电影，由成年人的脑洞故事开题，又以小朋友的"神总结"收尾——无论你还是个大孩子，抑或是已为人父 母，相信都能从影片里那些熟悉的亲子瞬间中获得情绪共鸣。 在既卷创意又卷增长的乳品行业，新希望乳业巧妙以共鸣破局、以沟通取胜，成功为消费者以及行业品牌营销都带来了不同以往的新鲜感。《中国式新 鲜》也于财经网主办的2025年度新消费·新经济评选中，荣膺年度影响力传播案例的殊荣。 脑洞剧情「反套路」 引发情绪共鸣，让社会议题「软着陆」 跳出营销同质化的第一步，新希望乳业用脑洞式剧情设计，为育儿话题打开新视角，让传播更有活力： 再进一步，《中国式新鲜》没有让"新鲜"停留在剧情里，而是通过产品卖点、家庭场景和本地化设计，把品牌的"鲜战略"植入用户心智，透传"新鲜"的核 心价值主张。 产品「新鲜」：低温赛道聚焦，核心品类击中家庭需求 新希望乳业以"鲜立方战略"为核心，始终聚 ...

Group 1 - The core viewpoint of the articles highlights the collaboration between New Hope Dairy and swimming champion Tang Qianting, emphasizing the integration of sports spirit with the brand's fresh nutrition philosophy [2][3][14] - Tang Qianting, a prominent figure in Chinese swimming, has achieved significant milestones, including winning a silver medal at the Paris Olympics and breaking 21 Asian records, which aligns with New Hope Dairy's commitment to excellence and innovation in the dairy industry [3][14] - New Hope Dairy's "fresh" strategy focuses on product quality and innovation, aiming to meet the evolving health and nutrition needs of consumers, thereby enhancing the overall value of the company [3][10][13] Group 2 - The company has launched a "New Five-Year Strategic Plan" in 2023, which emphasizes core business development, research innovation, and regional market penetration to strengthen its fresh product capabilities [3][10] - New Hope Dairy is recognized for its commitment to high-quality dairy products, with initiatives such as the "Quality Milk Project" and the establishment of a digital food safety management platform to ensure transparency from farm to table [13][14] - The partnership with Tang Qianting is seen as a strategic move to resonate with younger consumers, leveraging her influence to enhance brand recognition and appeal among the "fresh generation" [10][14]

Investment Rating - The investment rating for the company is "Buy" and is maintained [1] Core Views - The company is positioned to lead in the low-temperature dairy market, with a focus on enhancing profitability through strategic initiatives and product innovation [2][23] - The overall dairy industry in China is experiencing a downturn, but low-temperature dairy products are gaining traction due to their freshness and functional benefits, indicating a shift in consumer preferences [2][10] - The company aims for double-digit compound annual growth in revenue from 2023 to 2027, with a target to double its net profit margin [2][45] Industry Overview - The dairy industry in China is under pressure, with a projected decline in the milk and yogurt market from 2022 to 2024, with a compound annual growth rate of -4.18% [9] - Low-temperature dairy products are outperforming their ambient counterparts, with their market share increasing from 29.97% to 33.82% for yogurt and from 16.53% to 16.91% for fresh milk between 2021 and 2023 [2][18] - The competitive landscape for low-temperature dairy is relatively fragmented, with significant room for market concentration compared to the high concentration in ambient dairy products [2][21] Company Overview - The company is projected to achieve a revenue of 10.665 billion in 2024, with a product matrix that includes both ambient and low-temperature dairy products [2][25] - The company has established a national presence through three rounds of acquisitions, differentiating itself from major competitors like Yili and Mengniu [2][29] - The company operates 52 subsidiaries and has a diverse brand portfolio under the "New Hope" umbrella, optimizing resource allocation across its brands [2][25] Growth Drivers - The company is expected to achieve revenue and profit growth in 2023-2024, driven primarily by the performance of low-temperature products [2][58] - The company maintains a strong focus on high-quality milk sources, with approximately 60% of its supply coming from self-owned and joint-venture sources [2][64] - The DTC (Direct-to-Consumer) channel is a core strategic focus, with plans to increase its contribution from 15% to 30% by 2027 [2][78] Profitability Enhancement Path - The company's net profit margin is expected to improve primarily due to an increase in gross margin, supported by an optimized cost structure [2][83] - The company has consistently achieved a double-digit revenue contribution from new products, indicating a strong innovation pipeline [2][68] - The gross margin is projected to rise as the company continues to enhance its product mix and optimize operational efficiencies [2][84]

Core Viewpoint - New Hope Dairy is focusing on high-quality growth through product innovation and a user-centered approach, showcasing its product matrix and strategies at the 2025 Investor Conference amidst a complex market environment in 2024 [1] Group 1: Product Strategy - New Hope Dairy has established a "fresh strategy" since 2010, recognizing the potential of low-temperature dairy products, and has successfully launched the 24-hour fresh milk series, which saw a sales revenue increase of over 15% year-on-year in 2024 [3] - The company is expanding its core categories to include fresh milk, yogurt, and specialty beverages, achieving double-digit growth in new product revenue for four consecutive years [5] - New Hope Dairy's yogurt brands, "Chuxin" and "Huirun," have also experienced double-digit growth, showcasing strong product innovation capabilities [3][5] Group 2: Market Engagement - The company is enhancing its market penetration through immersive product experiences, such as the 24-hour fresh milk experience at the investor conference, and operates over 500 fresh milk stores nationwide [6] - New Hope Dairy is tapping into health-conscious consumer trends with products like "Chuxin" yogurt and "Huirun" yogurt, which cater to sugar reduction and weight management needs [8] Group 3: Cultural Integration - The company is leveraging cultural elements to appeal to the Z generation, integrating traditional crafts into its branding, exemplified by the "Today Fresh Milk" exhibit that combines heritage culture with modern branding [10] Group 4: Market Positioning - New Hope Dairy is addressing the dual demand for high-end and cost-effective products in the Chinese market by creating a comprehensive product portfolio that spans all consumer segments [12] - The company’s subsidiary, Asahi VIP, is targeting the high-end market with organic A2 milk, emphasizing sustainable farming practices and emotional branding [14] Group 5: Overall Strategy - New Hope Dairy is committed to building brand strength through quality products, innovative marketing, and a focus on fresh values, aiming to enhance consumer experiences and meet market opportunities [16]

Core Viewpoint - New Hope Dairy is responding positively to the regulatory encouragement for increased cash dividends, implementing a mid-term dividend for the first time in 2024, with a significant increase in the overall dividend rate [1] Group 1: Financial Performance - In 2024, New Hope Dairy achieved operating revenue of 10.665 billion yuan and a net profit attributable to shareholders of 538 million yuan, representing a year-on-year growth of 24.8% [1] - In the first quarter of 2025, the company continued to perform well, with operating revenue and net profit growth rates of 0.42% and 48.46% respectively [1] Group 2: Business Strategy - The company is advancing its "Fresh Cube Strategy" amidst a slowing growth environment in the domestic dairy industry, focusing on core business enhancement and value improvement to outperform the industry average [1] - New Hope Dairy is implementing a "Fresh Acid Dual Strong" product development strategy, leading to over 15% revenue growth in its mid-to-high-end product series [2] Group 3: Innovation and Market Potential - Innovation is a key driver for New Hope Dairy's business growth, with the company investing in talent, performance, and research projects to support new product development [2] - The low-temperature fresh milk market in China still has significant growth potential, with low overall penetration and regional imbalances, indicating a positive long-term industry trend [3] Group 4: Future Outlook - For 2025, New Hope Dairy aims to enhance revenue growth and net profit margins while focusing on product innovation, effective channel expansion, and cost management [3] - The company plans to strengthen its technological capabilities through advancements in biotechnology and digital technology to create new production capacities [3]

Core Viewpoint - The company is preparing for its 2024 Annual General Meeting, focusing on various proposals including financial reports, budget plans, and compensation schemes for executives and board members [1][4][5]. Group 1: Meeting Structure and Procedures - The meeting will be chaired by Chairman Xi Gang, and shareholders will have the right to speak, inquire, and vote on each proposal [1][2]. - Voting will be conducted through a combination of on-site and online methods, with results announced immediately [2][4]. - The meeting will include the election of vote counters and monitors from among the attending shareholders [2][4]. Group 2: Financial Performance - The company reported a revenue of 1,066,542.35 million yuan for 2024, a decrease of 2.93% compared to 2023 [6][13]. - The net profit attributable to shareholders was 53,769.09 million yuan, reflecting a growth of 24.80% year-on-year [6][13]. - The total assets as of December 31, 2024, amounted to 887,866.69 million yuan, a slight decrease of 0.66% from the previous year [6][7]. Group 3: Financial Indicators - The company’s operating profit was reported at 68,000.76 million yuan, an increase of 33.89% from 2023 [6]. - The basic earnings per share rose to 0.62 yuan, a 24.00% increase compared to the previous year [6][12]. - The asset-liability ratio improved from 70.47% to 64.61%, indicating a reduction of 5.86 percentage points [6][9]. Group 4: Budget and Financing Proposals - The company proposed a financing guarantee limit of 575 million yuan for 2025, which would not exceed 18.82% of the latest audited net assets [21][22]. - The company plans to apply for a comprehensive credit limit from financial institutions for 2025, with specific details to be discussed at the meeting [23].

Core Insights - New Dairy achieved a revenue of 10.665 billion yuan and a net profit of 538 million yuan in 2023, marking a 24.8% increase in net profit [1] - In Q1 2025, the company reported a revenue of 2.625 billion yuan and a net profit of 133 million yuan, reflecting a year-on-year increase of 48.46% [1] - The company is in the second year of its five-year strategic plan, focusing on boosting dairy consumption amid a slowing industry growth and intensified competition [1][3] Financial Performance - The net profit margin for Q1 2025 was 5.25%, an increase of 1.69 percentage points year-on-year [3] - Operating cash flow improved significantly, reaching 160 million yuan [3] - The asset-liability ratio decreased by 2.38 percentage points compared to the beginning of 2025, indicating improved financial health [3] Strategic Initiatives - New Dairy continues to implement its "Fresh Cube Strategy," focusing on core product categories, with low-temperature fresh milk and yogurt showing mid-single-digit growth [3] - High-end fresh milk and low-temperature modified milk achieved double-digit growth, with the "24-hour" fresh milk high-end series seeing over 15% revenue growth [3] - The company is actively involved in the "Quality Milk Project," enhancing quality from farm to table and participating in the establishment of 31 standards [3] Innovation and Development - In 2024, New Dairy filed 37 patent applications, including 14 invention patents, and received 19 patent grants, with 8 being invention patents [3] - The company has built a resource library of over 2,000 unique strains of lactic acid bacteria, leveraging key technologies for product innovation [3] Distribution and Retail Expansion - The "Fresh Go" system allows for nationwide delivery coverage across 141 cities and regions, with a standardized delivery process [4] - New Dairy has surpassed 500 image stores in 2024, enhancing its retail presence [4] - The company aims to achieve revenue growth and improved net profit margins in 2025, focusing on long-term value creation [4]

Core Insights - New Dairy achieved a revenue of 10.665 billion yuan in 2024, a slight decline of 0.66% year-on-year, while net profit attributable to shareholders increased by 24.80% to 538 million yuan, marking five consecutive years of double-digit growth [1][2] - In Q1 2025, the company reported a revenue of 2.625 billion yuan, up 0.42% year-on-year, and a net profit of 133 million yuan, reflecting a significant growth of 48.46% [1] - The company is in the second year of its new five-year strategic plan, focusing on boosting dairy consumption amid a challenging market environment [1][3] Financial Performance - Total assets at the end of 2024 were approximately 8.879 billion yuan, down 0.66% from the previous year [2] - Net assets attributable to shareholders increased by 19.49% to approximately 3.055 billion yuan [2] - Basic and diluted earnings per share rose by 24% to 0.62 yuan [2] Strategic Focus - The company emphasizes the "Fresh Cube Strategy" to enhance core business and drive consumer demand, focusing on fresh dairy products [1][3] - New Dairy is committed to product innovation and channel transformation to adapt to changing consumer trends [3][4] - The company has made significant investments in supply chain excellence and has been recognized for its contributions to quality dairy production [4] Innovation and Technology - New Dairy has maintained a double-digit revenue contribution from new products for four consecutive years, with its "24-hour" fresh milk series seeing over 15% growth [5] - The company is advancing its digital transformation through self-developed platforms to enhance operational efficiency [5][6] - New Dairy is exploring innovative marketing strategies, including live-streaming, to engage with consumers [7] Market Positioning - The company is expanding its direct-to-consumer (DTC) channels, achieving nationwide delivery capabilities and enhancing customer service [6] - New Dairy's brand initiatives focus on health and nutrition, aiming to create immersive consumer experiences [7] - The dairy market in China is expected to continue its steady growth, with a shift towards low-temperature and functional products [7][8] Future Outlook - New Dairy plans to continue leveraging its "Fresh Cube Strategy" to drive revenue growth and improve profit margins [8] - The company aims to strengthen its core business through technology and regional development, contributing to the revitalization of the Chinese dairy industry [8]