Core Viewpoint - Wangfujing Group is actively transforming its business model and expanding into duty-free operations, aiming to enhance consumer experiences and adapt to market changes [1][2][3] Business Strategy - The company is focusing on optimizing its business layout by entering the duty-free market, successfully winning bids for Harbin and Mudanjiang airport projects, and obtaining duty-free operating rights in Wuhan and Changsha, achieving full coverage of major duty-free business types [1] - Wangfujing is accelerating the development of shopping centers and expanding into lower-tier markets to enhance consumer engagement and diversify shopping experiences [1][5] - The establishment of Wangfujing Digital Innovation (Beijing) Retail Co., Ltd. aims to create an integrated mall mini-program to better meet diverse consumer needs [1][5] Financial Performance - The company's profits have declined year-on-year due to changes in the terminal consumer market and the ongoing transformation of its business model [2][3] - In 2024, the company experienced a moderate increase in customer traffic across its various business segments, with shopping centers showing better performance due to diverse experiential offerings [5] - The overall transaction volume increased by nearly 10%, driven by a significant rise in service-related transactions, which grew by nearly 15% [5] Consumer Trends - The company noted a general decline in product consumption, while service retail performed better, reflecting changing consumer habits [5] - Categories such as digital home appliances saw a year-on-year growth of nearly 23%, indicating a shift towards technology-driven products [5] Marketing and Promotions - During the "May Day" holiday, the company launched a themed consumption season, resulting in a nearly 20% increase in overall sales and over 35% growth in shopping center traffic [6] - The company is innovating its marketing strategies through various channels, including IP marketing and online streaming, to enhance consumer engagement [1][5] Future Developments - New shopping centers in Wanyli and Panzhihua are expected to open within the year, continuing the company's expansion efforts [8] - The company is committed to a profit distribution plan that ensures at least 30% of net profit is returned to shareholders, reinforcing its focus on shareholder value [9]

Financial Data and Key Metrics Changes - Sales for the second quarter were $177.1 million, down from $188.7 million in the prior year, reflecting a decline of 6% year over year [24] - Gross profit decreased to $43.9 million from $54.3 million, with gross margin dropping to 24.8% from 28.8% [24][25] - Adjusted EBITDA was reported at a loss of $36 million, aligning with guidance despite top-line softness [9][10] Business Line Data and Key Metrics Changes - Pro Pool sales were down 2%, while Residential Pool sales declined by 9%. Hot tub sales, however, increased by 4% year over year [8] - The conversion rate improved by 174 basis points year over year, with significant increases observed after water tests using proprietary technology [9][50] Market Data and Key Metrics Changes - The company experienced weaker foot traffic in February due to colder temperatures, impacting overall sales performance [8] - The introduction of Local Fulfillment Centers (LFCs) has begun to positively impact customer service and inventory management [10][11] Company Strategy and Development Direction - The company is focused on a transformation journey centered around customer centricity, convenience, and asset utilization, with a new pillar of cost optimization introduced [7][30] - Strategic initiatives include optimizing inventory, enhancing the Pro customer experience, and improving DIY omnichannel capabilities [10][14][15] - The launch of a new loyalty program, Pool Perks, aims to reward loyal customers and enhance engagement [17][18] Management's Comments on Operating Environment and Future Outlook - Management acknowledged the challenges posed by weather conditions but expressed confidence in the team's ability to meet guidance for the remainder of the year [28][80] - The company is committed to reducing debt and improving working capital through inventory optimization and cost management strategies [26][30] Other Important Information - The company reduced inventory by 12% year over year, ending the quarter at $335.1 million [26] - A partnership with Uber for same-day delivery services is expected to enhance customer convenience and operational efficiency [22][75] Q&A Session Summary Question: Competitive landscape and comp sales performance - Management noted that weather impacted sales but expressed confidence in gaining market share, particularly in the Pro segment [35][39] Question: Pricing strategy related to tariffs - The company plans to implement pricing adjustments primarily to offset tariff impacts, which are estimated to be less than 1% of total sales [42][43] Question: Comp weakness and underlying fundamentals - Management indicated that weather was a significant factor in comp weakness, but improvements in conversion rates were encouraging [46][50] Question: Inventory purchases and defensive strategies - The company is focused on optimizing inventory while preparing for potential market challenges in the second half of 2025 [51][52] Question: Cost optimization and expense ratio - Management highlighted ongoing efforts to identify cost savings, particularly in indirect spend, while maintaining a focus on growth [56][58] Question: E-commerce and digitally initiated sales - The partnership with Uber was driven by customer demand for faster service, benefiting both Pro and DIY customers [72][74] Question: Top-line guidance and revenue seasonality - Management reiterated confidence in full-year sales outlook, emphasizing that a significant portion of sales is still expected in the upcoming months [79][81]

Investor Presentation May 2025 Forward-Looking Statements & Non-GAAP Financial Measures Forward-looking statements This presentation includes "forward-looking" statements within the meaning of the federal securities laws. You can generally identify the company's forward-looking statements by words such as "will," "anticipate," "aspire," "believe," "could," "estimate," "expect," "forecast," "outlook," "intend," "may," "plan," "possible," "potential," "predict," "project," "seek," "target," "should," "would," ...

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