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“共享按摩椅第一股”乐摩科技正式招股,去年起利润已在下滑
Guan Cha Zhe Wang· 2025-11-27 05:17
Core Viewpoint - LeMo Technology, known for its shared electric massage chairs, is set to go public on the Hong Kong Stock Exchange, aiming to raise approximately HKD 222 million through the issuance of 5.56 million shares at HKD 40 each, with the listing expected on December 3 [1] Company Overview - LeMo Technology is recognized as the leading provider in the machine massage service market in China, holding a market share of 33.9%, 37.3%, and 42.9% from 2022 to 2024 based on transaction volume, and over 50% based on revenue [1] - The company operates under the brand "LeMo Bar," providing services in various public locations such as shopping malls, cinemas, high-speed rail stations, and airports [1] Growth and Expansion - From 2022 to 2024, LeMo Technology is in a rapid growth phase, expanding its service points from 21,727 at the end of 2022 to 45,993 by the end of 2024, with over 53,300 massage machines deployed across 337 cities [2] - Revenue projections for the company are expected to grow from CNY 330 million in 2022 to CNY 798 million in 2024, representing an increase of approximately 150% over three years [2] Financial Performance - In the first eight months of 2023, LeMo Technology reported revenue of CNY 631 million, a year-on-year increase of 13.8% from CNY 554 million in the same period last year, indicating a slowdown compared to previous growth rates [2][3] - Profit figures show a significant increase from CNY 6.48 million in 2022 to CNY 87.34 million in 2023, but a slight decline is projected for 2024, with profits expected to decrease by 1.76% to CNY 85.81 million [3] Profitability and Margins - The gross profit margin for machine massage services was 24.66% in 2022 and increased to 41.47% in 2023, but is projected to decline to 36.16% in 2024, reflecting a drop of over 5 percentage points [3] - Despite a slight recovery in gross margin to 36.61% in the first eight months of 2023, it remains below the 41.32% recorded in the same period last year, indicating challenges in maintaining profitability [3] Market Challenges and Future Outlook - LeMo Technology acknowledges challenges in expanding its market share and penetration, including increased service point usage fees, rising equipment costs, and higher operational expenses associated with a direct sales model [4] - The overall market for machine massage services in China is projected to reach CNY 2.7 billion by the end of 2024, with expectations of growth to CNY 5.6 billion by 2029, suggesting that even as a market leader, LeMo Technology may face limitations in scaling [4] - The company plans to accelerate its overseas market expansion by increasing the number of massage machines sold to international partners, but faces challenges such as differing consumer preferences, higher labor costs, and difficulties in securing ideal service locations [4]
乐摩科技八成设备“躺”在影院
Bei Jing Shang Bao· 2025-11-27 01:12
Core Viewpoint - LeMo Technology is preparing for an IPO despite slowing revenue growth and a projected decline in net profit for 2024, raising concerns about its business model and market positioning [1][2]. Financial Performance - Revenue from 2022 to 2024 was 330 million, 587 million, and 798 million CNY, with a significant drop in year-on-year growth from 77.75% to 35.98% [2]. - In the first eight months of 2025, revenue was 631 million CNY, showing a further slowdown to 13.8% year-on-year growth [2]. - Net profit for the same period was 6.481 million, 87.34 million, and 85.81 million CNY, with a negative growth of 1.76% in 2024 and a decline of 5.68% in the first eight months of 2025, totaling 88.55 million CNY [2]. Business Model - The company operates primarily through direct sales and partner models, with 71.19% of service points using the direct model, contributing 83.49% of revenue but maintaining a low gross margin of 30.38% [3]. - The partner model, which has a higher gross margin of over 70%, has seen a decline in revenue contribution from 21.49% in 2022 to 13.92% in 2025 [3]. Market Expansion and Challenges - The number of massage devices increased from 167,100 in 2022 to 536,400 by the first eight months of 2025, with over 80% of devices placed in cinemas [5]. - Despite the significant investment in cinema locations, revenue from this segment only accounted for 26.28% of total income, indicating a low return on investment [5]. - Daily transaction volume per device in cinemas has decreased from 0.17 to 0.11, highlighting inefficiencies in the business model [5]. Industry Context - The overall market for machine massage services in China is limited, with a projected size of only 2.7 billion CNY in 2024, representing about 0.5% of the total massage market [7]. - The demand for machine massage services is characterized as non-essential, making it difficult to achieve consistent growth [7]. - Competition from traditional massage services, which offer more personalized experiences, poses additional challenges for the company [8]. Strategic Direction - The company plans to raise approximately 147 million HKD through its IPO, with 60% allocated to expanding service network coverage [9]. - Despite the challenges, the company continues to pursue aggressive expansion, raising questions about the sustainability of its growth strategy in a market with evident limitations [9].
工信部等六部门发文进一步促进消费:到2027年形成3个万亿级消费领域
Mei Ri Jing Ji Xin Wen· 2025-11-26 14:17
Core Insights - The Ministry of Industry and Information Technology, along with five other departments, has issued a plan to enhance the adaptability of supply and demand in consumer goods, aiming for significant optimization of the supply structure by 2027 and a high-quality development pattern by 2030 [1][2] Group 1: Consumption Supply and Demand - The plan aims to create three trillion-level consumption sectors and ten hundred-billion-level consumption hotspots by 2027, focusing on high-quality consumer goods with cultural significance [1] - The initiative emphasizes the importance of new demand leading to new supply and vice versa, as highlighted in the recent Fourth Plenary Session of the 20th Central Committee [1][2] Group 2: Low-altitude Consumption - The plan encourages the expansion of low-altitude consumption supply, including areas such as low-altitude tourism, private flying, and consumer-grade drones, while ensuring safety [2] - Cities like Wuhan and Nanjing are already developing low-altitude consumption infrastructure, with Wuhan establishing over 220 low-altitude takeoff and landing points [3] Group 3: New Consumption Scenarios - The plan promotes the establishment of flagship stores and new concept stores, as well as the hosting of product launches and exhibitions to cultivate new consumption scenarios [4] - It also encourages the development of platform consumption, including live e-commerce and instant retail, leveraging digital technologies to enhance consumer experiences [4][5] Group 4: Financial and Policy Support - The plan emphasizes the need for financial support to enhance the quality of consumer goods, including policies for equipment upgrades and trade-in programs [6] - It highlights the importance of digital technology in empowering new consumption models, advocating for user-friendly implementations to facilitate broader adoption [6]
80%设备“锁”在影院,乐摩科技为何越铺越亏
Bei Jing Shang Bao· 2025-11-26 12:30
Core Viewpoint - LeMo Technology is preparing for an IPO despite facing declining revenue growth and increasing net profit pressure, with a significant reliance on its direct sales model and a shrinking partner model [1][2][3] Financial Performance - Revenue from 2022 to 2024 was 330 million, 587 million, and 798 million CNY, with a decline in year-on-year growth from 77.75% to 35.98% [2] - In the first eight months of 2025, revenue was 631 million CNY, showing a further slowdown to 13.8% year-on-year growth [2] - Net profit for the same period was 6.481 million, 87.34 million, and 85.81 million CNY, with a negative growth of 1.76% in 2024 and a decline of 5.68% in the first eight months of 2025, totaling 88.55 million CNY [2][3] Business Model - The company operates primarily through direct sales (71.19% of service points) which contributes 83.49% of revenue but has a low gross margin of 30.38% [3] - The partner model, which has a higher gross margin above 70%, has seen a continuous decline in revenue contribution from 21.49% in 2022 to 13.92% in 2025 [3] Market Expansion and Challenges - The number of massage devices increased from 167,100 in 2022 to 536,400 by the first eight months of 2025, with over 80% deployed in cinemas [5] - Despite this expansion, cinema revenue contribution only rose from 23.55% to 26.28%, indicating a low return on investment [5][6] - Daily transaction volume per device in cinemas has decreased from 0.17 to 0.11, highlighting inefficiencies in the business model [5][6] Industry Context - The overall market for machine massage services in China is limited, projected at only 2.7 billion CNY in 2024, which is a small fraction of the total massage market [7] - The non-essential nature of machine massage services leads to challenges in consumer demand, as they are often viewed as secondary options in busy environments [7][8] - Competition from traditional massage services, which offer more personalized experiences, further pressures the market for shared massage chairs [8] Future Outlook - The company plans to raise approximately 147 million HKD through its IPO, with 60% allocated to expanding service network coverage [9] - The significant increase in device numbers has not translated into proportional revenue growth, raising concerns about the sustainability of its expansion strategy [9]
健康IPO|80%设备“锁”在影院,乐摩科技为何越铺越亏
Bei Jing Shang Bao· 2025-11-26 12:22
Core Viewpoint - LeMo Technology is preparing for an IPO despite slowing revenue growth and a projected decline in net profit for 2024, raising concerns about its business model and market positioning [1][4][12]. Financial Performance - Revenue increased from 330 million yuan in 2022 to 798 million yuan in 2024, but the year-on-year growth rate dropped from 77.75% to 35.98% [4]. - In the first eight months of 2025, revenue was 631 million yuan, with a further slowdown in growth to 13.8% [4]. - Net profit decreased from 6.48 million yuan in 2022 to a negative growth of 1.76% in 2024, with a 5.68% decline recorded in the first eight months of 2025 [4][5]. Business Model - The company operates primarily through direct sales (71.19% of service points) which contributes 83.49% of revenue but has a low gross margin of 30.38% due to high operational costs [5]. - The partner model, which has a gross margin above 70%, has seen a decline in both revenue contribution and the number of city partners, dropping from 68 to 41 [5]. Market Expansion and Challenges - LeMo Technology's equipment count surged from 167,100 in 2022 to 536,400 by the first eight months of 2025, with over 80% of devices placed in cinemas [7]. - Despite this expansion, cinema revenue only accounted for 26.28% of total income, indicating a low return on investment [7][8]. - Daily transaction volume per device in cinemas has decreased, highlighting inefficiencies in the business model [7][8]. Industry Context - The overall market for machine massage services in China is limited, projected at only 2.7 billion yuan in 2024, which is a small fraction of the total massage market [10]. - The non-essential nature of machine massage services leads to challenges in consumer demand, as these services are often secondary to primary activities like shopping or socializing [10][11]. - Competition from traditional massage services, which offer more personalized experiences, further pressures the market for shared massage chairs [11]. Future Outlook - The company plans to raise approximately 147 million HKD through its IPO, with 60% allocated to expanding service network coverage [12]. - The effectiveness of this expansion strategy remains uncertain, especially given the current financial pressures and market conditions [12].
53.3万张机器按摩设备撑起8亿营收,乐摩科技扩张压力侵蚀利润端
Zhi Tong Cai Jing· 2025-11-26 11:43
Core Viewpoint - LeMo Technology, a leader in the machine massage industry, is in the final stages of its IPO process in Hong Kong, having passed the listing hearing and initiated its global offering with a share price range of HKD 27-40 [1][2]. Market Position - LeMo Technology ranks first in the Chinese machine massage service market for three consecutive years from 2022 to 2024, with a market share exceeding 50% based on revenue [1][3]. - In 2024, LeMo is projected to achieve a transaction volume of RMB 12 billion, capturing 42.9% of the market, significantly ahead of its competitors [3][5]. Financial Performance - Revenue for LeMo Technology from 2022 to 2024 is forecasted to grow from RMB 330 million to RMB 798 million, while adjusted net profit is expected to rise from RMB 8.53 million to RMB 102 million, with a modest growth rate of 7.85% in 2024 [1][2]. - In the first eight months of 2025, revenue reached RMB 630 million, a year-on-year increase of 13.72%, but adjusted net profit only grew by 0.92% to RMB 99.19 million, indicating a slowdown in profit growth [2][10]. Business Model and Expansion - LeMo employs a "direct sales + city partner" business model, allowing for effective nationwide coverage while minimizing capital investment [5][6]. - As of November 25, 2025, LeMo has established over 48,000 service points and deployed more than 533,000 massage machines across 31 provinces and 337 cities in China [5][6]. Challenges and Strategic Focus - Despite leading market share, LeMo faces challenges with profit growth due to rising operational costs and declining gross margins, which fell to 36.07% in 2024 [9][11]. - The company plans to use funds from its IPO to enhance penetration in established markets and expand into new consumer scenarios, while also considering international markets [13].
新股解读|53.3万张机器按摩设备撑起8亿营收,乐摩科技(02539)扩张压力侵蚀利润端
Zhi Tong Cai Jing· 2025-11-26 09:37
Core Viewpoint - Lemo Technology is in the final stages of its IPO process in Hong Kong, having passed the listing hearing and initiated the global offering of 5.5556 million shares, with a price range of HKD 27-40 per share [1][2] Company Overview - Lemo Technology ranked first in the Chinese machine massage service market from 2022 to 2024 based on transaction volume, with a projected market share exceeding 50% in 2024 [1][3] - The company has established over 48,000 service points and deployed more than 533,000 massage devices across 31 provincial-level regions in China [4][5] Financial Performance - Revenue for Lemo Technology from 2022 to 2024 is projected to be RMB 330 million, RMB 587 million, and RMB 798 million, respectively, with adjusted net profits of RMB 8.534 million, RMB 94.578 million, and RMB 102 million [1][6] - In the first eight months of 2025, revenue reached RMB 630 million, a year-on-year increase of 13.72%, while adjusted net profit was RMB 99.187 million, growing only 0.92% [2][9] Market Dynamics - The shared massage market has experienced a cycle from rapid expansion to rational adjustment, with significant growth in registered companies from 2017 to 2018 [2][3] - The industry faced challenges post-2019, including low usage rates and safety concerns, leading to a significant reduction in market activity [3] Business Model - Lemo Technology employs a "direct operation + city partner" model, allowing for reduced capital investment while expanding its business coverage [4][5] - The company focuses on high-traffic areas such as shopping malls, cinemas, and transportation hubs, with a significant portion of its service points located in large commercial complexes [5][6] Profitability Challenges - Despite leading market share, Lemo Technology's profit growth has slowed, with a notable decline in gross margin from 41.47% in 2023 to 36.07% in 2024 due to rising operational costs [6][7] - The company's direct operation model incurs high costs, including rent and equipment depreciation, which negatively impacts overall profitability [9][10] Future Outlook - Lemo Technology plans to use funds from its IPO to enhance penetration in established markets and expand into new consumer scenarios, including overseas markets [11] - The company faces the challenge of balancing expansion speed with profit release, as well as the need to diversify revenue streams beyond its current reliance on shared massage services [11]
稳企扩岗精准促就业
Jing Ji Ri Bao· 2025-11-25 22:24
Core Viewpoint - Employment is fundamental to people's livelihoods and economic development, with a focus on stabilizing jobs being crucial for high-quality growth and common prosperity [1] Group 1: Employment Situation - In the first nine months of this year, urban new employment reached 88% of the annual target, and the urban surveyed unemployment rate decreased by 0.1 percentage points in September, indicating overall stability in the employment situation [1] - The shift from passive emergency responses to proactive and systematic employment governance reflects a significant change in macroeconomic policy considerations, emphasizing job creation as a core constraint [1][2] Group 2: Changes in Employment Market - There is a growing demand for high-skilled talent aligned with industrial upgrades, driven by the transformation of the manufacturing sector, which has created numerous new technical positions [2] - The rise of new economic forms, such as platform and sharing economies, has demonstrated strong job creation capabilities, acting as a reservoir for employment opportunities [2] - The service sector's contribution to employment continues to rise, with knowledge-intensive services becoming a key area for absorbing college graduates [2] Group 3: Policy Recommendations - Fiscal policies should enhance support for employment through job subsidies and vocational skill enhancement funds to help enterprises stabilize and expand jobs [3] - Monetary policies need to coordinate with employment policies, utilizing inclusive finance tools to assist small and micro enterprises in overcoming financing challenges [3] - Industrial policies should prioritize employment orientation, ensuring that industry upgrades do not lead to large-scale structural unemployment [3] Group 4: Targeted Support for Key Groups - Youth employment, particularly for college graduates, should be prioritized, with efforts to broaden market-oriented employment channels and stabilize public positions [4] - Continuous support for migrant workers is essential for rural revitalization and urbanization, including skills training and support for entrepreneurship [4] - Establishing a robust public employment service and unemployment insurance system is crucial for monitoring employment risks and providing timely assistance [4] Group 5: Business Environment Optimization - The stability of enterprises is vital for job stability, necessitating the implementation of policies that support the growth of the private economy and address challenges faced by private enterprises [4] - Removing barriers to the free movement of labor and talent across urban and rural areas is essential for a more efficient and orderly employment market [4] - Enhancing the legal framework for labor relations and ensuring the protection of workers' rights will promote harmonious labor relations [4]
招商蛇口涨2.01%,成交额2.66亿元,主力资金净流出70.72万元
Xin Lang Cai Jing· 2025-11-25 03:47
Core Viewpoint - The stock price of China Merchants Shekou Industrial Zone Holdings Co., Ltd. has shown fluctuations, with a recent increase of 2.01% to 9.64 CNY per share, while the company has experienced a year-to-date decline of 4.05% [1] Financial Performance - For the period from January to September 2025, the company reported a revenue of 89.766 billion CNY, representing a year-on-year growth of 15.07%, while the net profit attributable to shareholders decreased by 3.99% to 2.497 billion CNY [2] - Cumulatively, the company has distributed dividends amounting to 38.997 billion CNY since its A-share listing, with 6.429 billion CNY distributed over the past three years [3] Shareholder Information - As of September 30, 2025, the number of shareholders decreased by 26.89% to 102,600, while the average number of circulating shares per person increased by 36.78% to 82,431 shares [2] - The top ten circulating shareholders include Hong Kong Central Clearing Limited, which holds 131 million shares, a decrease of 13.0182 million shares from the previous period [3]
杉杉股份跌2.01%,成交额7.76亿元,主力资金净流出7151.02万元
Xin Lang Zheng Quan· 2025-11-20 06:29
Core Viewpoint - The stock of Ningbo Shanshan Co., Ltd. has experienced a decline of 2.01% on November 20, 2023, despite a year-to-date increase of 76.24% [1][2] Company Performance - As of September 30, 2025, Shanshan Co. achieved a revenue of 14.809 billion yuan, representing a year-on-year growth of 11.48%, and a net profit attributable to shareholders of 284 million yuan, showing a significant increase of 1121.72% [2] - The company has cumulatively distributed 3.079 billion yuan in dividends since its A-share listing, with 1.109 billion yuan distributed in the last three years [3] Stock Market Activity - The stock price as of November 20, 2023, is 13.13 yuan per share, with a total market capitalization of 29.535 billion yuan [1] - The stock has seen a net outflow of 71.51 million yuan in major funds, with large orders showing a buy of 1.8 billion yuan and a sell of 2.17 billion yuan [1] Shareholder Information - As of September 30, 2025, the number of shareholders increased by 19.08% to 179,200, while the average circulating shares per person decreased by 16.02% to 9,804 shares [2] - Major shareholders include Hong Kong Central Clearing Limited and Southern CSI 500 ETF, with the former reducing its holdings by 2.7619 million shares [3]