各位童鞋搭嘎猴啊，上周 "营销市场洞察市场篇"看的怎么样？有童鞋在后台留言："在拜太 公的路上，经历一个惊心动魄的假期……"o( *≧▽≦)ツ淡定淡定，想开点啊，毕竟，企鹅 岛的企鹅没招谁惹谁，也被强行征了税，上哪儿说理去？最重要的还是吃好喝好，正所谓： 他强任他强，清风拂山岗；他横由他横，明月照大江！ 言归正传，今天就给大家分享一下营销市场洞察报告。Qu e s tMobi l e数据显示，在消费多元 化驱动下，整个2024年不同行业的营销方式和热点差异巨大，既有结构盘整的行业，也有巨 量投入新营销抢夺市场的行业，由此营销热度也出现了巨大差异，美妆、汽车、奢侈品、运 动鞋服、生活服务以及AIGC成为高投入的热门行业。 在美妆行业持续的高热度之中，国产美妆品牌持续突围，在行业营销投放、市场声量中均占 据重要份额。同时，美妆品牌数量众多、产品线广，代言人营销数量占所有行业比例达到 11.9%，远超个人护理品、奢侈品的7.2%、4.7%。 汽车行业在"内卷"的态势下，营销投放日趋追求精准化，一方面各家拼命巩固现有高价值媒 介资源，而非盲目拓展新的渠道，表现在投放上，2024年硬广投放费用增长至141.38亿 元， ...

Investment Rating - The report does not explicitly provide an investment rating for the legal services industry. Core Insights - The legal services industry has experienced unprecedented opportunities and challenges since 2020, driven by deepening national rule of law construction and a significant awakening of public legal awareness, leading to diversified and personalized legal service demands [5][6]. - The integration of the internet, particularly platforms like Douyin, has provided law firms with new business models and service innovations, enhancing their ability to reach and serve clients effectively [5][6]. - The legal services market in China has grown from approximately 150 billion yuan in 2017 to around 280 billion yuan in 2023, with an annual growth rate that reflects its correlation with the overall economy [19][20]. - The competition within the legal services industry has intensified, with a notable slowdown in the growth of new law firms, indicating a shift towards industry consolidation and increased pressure on firms to enhance their competitiveness [23][24]. Summary by Sections 1. Market Competition Analysis - The legal services market size has expanded steadily, with a growth from 150 billion yuan in 2017 to approximately 280 billion yuan in 2023, indicating a significant annual growth rate [19][20]. - The number of legal service firms increased from 15,000 to 19,000 between 2018 and 2021, but saw a decline in new firms in 2023, with only 3,000 new firms established [23][24]. - The industry is facing a "surplus" of lawyers relative to the number of cases, with the overall increase in litigation cases being only 1.58% [30][31]. 2. Impact of New Technologies on Law Firms - The pandemic accelerated the digital transformation of law firms, with those adopting online services experiencing less impact from the crisis [41][42]. - Traditional marketing methods are proving ineffective in the current competitive landscape, necessitating a shift towards digital marketing strategies [39][42]. 3. Awakening of National Legal Awareness - A survey indicated that 82% of users have increased their frequency of browsing legal content online compared to 2023, with Douyin being a primary platform for legal information [70][75]. - The rise in legal awareness is attributed to improved public education on legal matters and the increasing complexity of legal issues faced by citizens [72][73]. 4. Legal Content Marketing - Effective legal content marketing is crucial for law firms to attract potential clients, with a focus on producing engaging and informative content [79][81]. - The demographics of users engaging with legal content show a predominance of male users, with a balanced age distribution, indicating a broad interest in legal topics [80][82]. 5. Online Legal Paid Services - The shift to online legal services has made legal assistance more accessible, particularly in lower-tier cities where traditional services are limited [92][98]. - The user profile for online legal services shows a significant inclination towards male users aged 31-40, highlighting a key demographic for law firms to target [93][96].

2013 年 3 月，一场 KO（kick off，指启动会) 标志着天猫国际项目组成立。第一批引入了 10 个商 家，包括草莓网、sasa 网、卓越网等当时非常热门的综合卖场商家。 2014 年 2 月，天猫国际对外正式上线。同年，《政府工作报告》中首次提出 "跨境电子商务" 一 词，并鼓励扩大进口。伴随着政策红利，天猫国际的用户数和成交额也一路上涨。 更多的玩家涌入，京东国际、网易考拉、唯品国际都在次年上线，跨境进口的创业热潮到来。 10 年间，一些玩家掉队乃至业务关停，创业公司所剩无几，跨境进口领域的格局已定，根据易观最 新发布的跨境进口行业报告，天猫国际的市场份额目前接近 40%，排名第一。过去一年，约 7000 天猫国际在跨境进口市场份额 40%，是海外品牌进入中国的首选平台。 十年前，中国消费者想要买到国外的一罐奶粉、一瓶粉底液、一双鞋、一个包，要费的周折实在太 多。 找个人代购，可能买到假货，即便解决了信任关系，加价在所难免；从品牌官方网站海淘，物流首 先是个问题 —— 通常需要找一家转运公司，寄送到一个当地的地址，然后再漂洋过海运回中国；支 付也不容易，必须有信用卡或者注册一个国外的 Payp ...

关于北京值得买科技股份有限公司 申请向不特定对象发行可转换公司债券 的审核问询函的回复 众环专字（2023）1100032号 _ 您可使用手机"扫一扫"或进入"注册会计师行业统一监管平台（http://acc.mof.gov.cn）" 书与编码: 关于北京值得买科技股份有限公司 申请向不特定对象发行可转换公司债券 的审核问询函的回复 众环专字(2023)1100032 号 深圳证券交易所: 根据贵所于 2023年 1 月 5 日出具的《关于北京值得买科技股份有限公司申 请向不特定对象发行可转换公司债券的审核问询函》（以下简称"《问询函》"） 的要求,中审众环会计师事务所(特殊普通合伙)(以下简称"会计师")作为北 京值得买科技股份有限公司(以下简称"值得买"、"公司"或"发行人")申请向不 特定对象发行可转换公司债券审计机构,对问询函所列相关问题逐项进行了落 实,现将《问询函》有关问题的落实情况汇报如下,请审核。 本问询函回复任何表格中若出现总数与表格所列数值总和不符,均为采取四 舍五入所致。 | An | | | --- | --- | | 4 | 1 | | . | | --- | | 月22日 | 2 ...