文旅消费
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潍坊|潍坊290项文旅活动过大年
Da Zhong Ri Bao· 2026-02-18 01:21
Core Viewpoint - During the Spring Festival, Weifang City Cultural and Tourism Bureau has launched a total of 290 cultural and tourism activities, aiming to blend tradition with modernity and enhance tourism consumption for citizens and visitors [1] Group 1: Activity Categories - The 290 cultural and tourism activities are divided into six categories: 41 intangible cultural heritage experiences, 84 folk performances, 45 artistic performances, 33 research and study practices, 19 ice and snow leisure activities, and 33 art exhibitions, along with 35 comprehensive activities [1] Group 2: Collaboration and Benefits - To ensure a high-quality experience for citizens and visitors, the Cultural and Tourism Bureau has partnered with China UnionPay, Gaode Map, and other platforms, as well as 27 star-rated hotels and 35 participating food competition enterprises, offering various benefits such as payment reductions, ticket discounts, and accommodation and dining promotions [1] - Throughout the year, over 600,000 students from local and outside Weifang colleges will receive discounts on the first entrance tickets to scenic spots, effectively benefiting the public [1]
大年初一全省4A级及以上景区迎客近400万人次 民俗活动花样上新 惠民礼包诚意满满
Nan Fang Ri Bao Wang Luo Ban· 2026-02-18 00:57
全省各地紧扣春节主题,组织开展形式多样的文旅促消费活动,丰富文旅产品供给,优化旅游"软服 务"。 全省各地文化活动供给丰富,民俗节庆体验成为重头戏。广州杂技团带来的节目《大湾鸡》分别在云萝 植物园参加2026花漾迎春会活动、在珠江王子号参加广州烟花汇演游船活动,吸引众多游客驻足观看。 江门古劳水乡以"马跃新春 嗨玩国潮过大年"为主题开启新春盛宴,正月初一到初六每晚举办烟花汇 演,搭配打铁花、喷火等绝技,让节日氛围感拉满。肇庆举办"府城行大运 龙城大巡游"传统民俗活 动,通过年货市集、送福对联、红色记忆骑游盖章、新春全城寻"庆"等体验项目,不断提升年味浓度。 春节首日,清远古龙峡景区以"古龙秘境 丛林奇航"为主题,举办飞马人偶巡演送福、财神派发红包雨 等活动,营造出新春浓郁的年味氛围。 春节假期进入第三天,广东文旅市场在民俗与创新的双轮驱动下持续火热。2月17日,全省4A级及以上 景区接待游客399万人次,同比增长11.2%(按可比口径,下同)。"请到广东过大年"系列活动品牌效应 凸显,一系列年味浓郁的文化活动与诚意十足的惠民举措,让市民游客在岭南大地尽享新春烟火气。 省文旅厅数据显示,纳入监测的14段古驿道沿 ...
信长星刘小涛检查调度春节假期文旅消费安全生产等工作压紧压实责任 落细落实措施 确保社会大局稳定群众平安过节
Xin Hua Ri Bao· 2026-02-18 00:03
Group 1 - The article highlights the festive atmosphere during the Spring Festival and the efforts of local government officials to ensure safety and enhance tourism experiences [1] - Local leaders inspected cultural and historical sites, encouraging the promotion of regional cultural elements and the development of unique tourism products [1] - There is a strong public willingness to travel during the holiday, prompting a focus on safety measures and risk management in various sectors [2] Group 2 - Emphasis is placed on the need for dynamic risk assessment and stringent safety measures, particularly regarding fireworks and crowded public spaces [3] - Specific safety protocols are outlined for transportation, tourism, and large public events to ensure a safe holiday experience for citizens [3] - Local authorities are tasked with maintaining a high level of vigilance and responsiveness to any emergencies that may arise during the holiday period [3]
非遗年俗点燃出游热情
Xin Lang Cai Jing· 2026-02-17 21:44
Core Insights - The tourism market in Sichuan province is experiencing a strong performance during the holiday season, with over 7.67 million visitors and ticket revenue exceeding 48.34 million yuan on February 17 alone [4] - Various cultural and tourism activities, including immersive experiences and traditional events, are attracting visitors and enhancing the overall experience [5][6] Group 1: Tourism Statistics - As of February 17, the province's 873 A-level scenic spots received 7.67 million visitors, generating ticket revenue of 48.34 million yuan [4] - Cumulatively, during the first three days of the holiday, the total number of visitors reached 17.57 million, with total ticket revenue of 113.05 million yuan [4] - The top three scenic spots by visitor numbers on February 17 were Suining's Guanyin Hometown (212,400 visitors), Liangshan's Jianchang Ancient City (162,000 visitors), and Chengdu's Luodai Ancient Town (129,000 visitors) [4] Group 2: Cultural Activities - Various cities in Sichuan are hosting immersive cultural experiences, such as the "Dream Back to Old Luzhou" series and the "Non-Heritage Exhibition in Scenic Areas" in Jiuzhaigou, showcasing local customs [5] - Chengdu's "Jinjiang Flower Moon Night" New Year market features drone shows and traditional performances, blending heritage with modern technology [6] - Local governments are implementing ticket discounts and promotional activities to stimulate tourism consumption, including free or discounted entry to 62 A-level scenic spots [6][7]
青城山—都江堰旅游景区门票收入居全省前三
Xin Lang Cai Jing· 2026-02-17 18:40
Group 1 - The core point of the article highlights the significant tourist activity in Sichuan province during the third day of the Spring Festival holiday, with 767.67 million visitors and ticket revenue of 48.34 million yuan reported from 873 A-level scenic spots [1] - Among the 5A-level scenic spots, 654,900 visitors were recorded, generating ticket revenue of 13.46 million yuan [1] - Cumulatively, from the first to the third day of the holiday, the province welcomed 1,756.96 million visitors and achieved ticket revenue of 113.05 million yuan [1] Group 2 - Various regions, including Chengdu, Guangyuan, and Ganzi, have implemented free or discounted ticket measures for 62 A-level scenic spots to attract visitors [2] - Innovative promotional activities such as "Ticket Root Accompanying, Enjoy Inner Jiang" and "One Ticket I Have, Enjoy Jiazhou" have been launched to stimulate local tourism consumption [2] - Local governments are utilizing cultural tourism consumption vouchers and shop discounts to enhance visitor flow and activate tourism consumption potential [2]
特色活动激发春节假日文旅消费潜能 “吃、游、购、娱”全场景拓展新体验
Yang Shi Wang· 2026-02-17 07:18
央视网消息:这两天,河北邯郸魏县的大街小巷红灯高挂、彩灯璀璨,处处洋溢着欢乐祥和、喜庆热烈的节日氛围。 步入邯郸魏县魏祠公园,浓浓的年味扑面而来,红灯高挂、景观灯璀璨夺目,勾勒出层次分明的新春夜景,引得往来游客纷纷驻足拍照。 据了解,新春佳节当地将组织开展多项文旅活动,涵盖"吃游购娱"全场景。 湖南南岳:非遗打铁花璀璨绽放 火韵新春迎客来 春节期间,湖南衡阳南岳区大型打铁花情景剧《火神烈焰·跃马迎春》璀璨上演。 春节假期第一天,衡阳南岳区热闹欢腾,人潮涌动。"马戏团""3D光影秀""马年主题歌舞"等表演轮番上演,引得游客惊叹连连。 夜晚,随着千度铁水凌空泼洒,漫天星雨倾泻而下,大型打铁花情景剧《火神烈焰·跃马迎春》正式首演。滚烫铁水化作天女散花,火树 银花布满夜空,将传承千年的打铁花技艺与南岳祝融火文化熔于一炉。 春节假期,南岳衡山推出了系列文旅活动,既有送春联、猜灯谜等传统文化传承,又有皮影戏、南岳剪纸、排街巡演等本地非遗表演,让 广大游客居民在南岳享受"好看""好玩""好吃"的福气新年。 山东日照:实景演绎 趣味实验 科技馆里过大年 而在山东日照,这个假期,日照市科技馆推出了一系列的科普活动,让大家在科技 ...
9天长假,“请到广东过大年”系列活动带动文旅消费
Xin Lang Cai Jing· 2026-02-17 02:48
受到法定9天长假的利好带动,本地旅游市场在假期首日即迎来了出游高峰,跨省游以4至7天行程为主 流,飞机团与动车团比例接近1:1,一家一团小包团出游数量同比上涨明显,东北、云南、贵州、四 川、广西、华东、湖北、甘肃、福建、山东等目的地排名靠前。 广东本地景区成为游客出游的核心打卡地,各大景区紧扣马年新春与岭南特色推出缤纷主题活动。广东 文旅部门整合景区运营、研学教育等核心资源,推出"悦享广州年,一程寻新趣"系列文旅活动,旨在让 更多外地游客在9天长假中体验地道岭南年味。 来源:中国青年报客户端 游客在广 中国青年报客户端讯(中青报·中青网记者 林洁)今年春节假期,"请到广东过大年"系列活动带动来粤 旅游团数量大幅增长,来粤旅游、出境、出省、省内周边出游、景区游览等旅游消费场景同步升温,处 处洋溢着喜庆的新春氛围。 广之旅数据显示,亲子游、民俗游、避寒游成为春节假期首日游客主流出行选择。凭借独特岭南文化、 别样年味及舒适气候等特点,今年外省来粤旅游团数量增长明显,"请到广东过大年"品牌效应得到持续 释放。 东景区游玩。李志强/摄 记者从广东各大旅行社了解到,春节来粤团队"举家同游"的高端定制包团成为市场主流,该时 ...
透过新春热力图看各地文旅市场“热辣滚烫” 多元消费场景解锁“好春光”
Yang Shi Wang· 2026-02-17 01:54
Core Insights - The national cultural and tourism market is experiencing a robust performance during the Spring Festival holiday, with significant increases in visitor numbers and revenue across various provinces [1] Group 1: Visitor Statistics - Jiangsu province received 502.51 million visitors from February 15 to February 16, generating a total consumption of 2.118 billion yuan [2] - Hunan province reported 2.27068 million visitors on February 16, with 627.39 thousand coming from outside the province, accounting for 27.63% of total visitors [3][5] - Gansu province's 5A-level tourist attractions received 24.3 thousand visitors on February 16, focusing on family visits, nearby tourism, and cultural experiences [6][8] - Yunnan province's ancient city attractions maintained high popularity, with top five spots being various ancient towns and cultural sites [9] - Shandong province's monitored tourist attractions received 1.689 million visitors by 3 PM on February 16, with a revenue of 89.735 million yuan, marking increases of 11.1% and 10.3% respectively compared to last year [10] - Fujian province's 133 monitored attractions welcomed 817.1 thousand visitors on February 16, with ticket revenue of 13.3617 million yuan, reflecting a year-on-year growth of 16.8% and 18.7% [13] - Zhejiang province recorded 12.444 million visitors from February 15 to February 16, with top attractions including West Lake and various scenic spots in Wenzhou [14][16] - Sichuan province's 873 A-level attractions received 5.242 million visitors by 3 PM on February 16, generating ticket revenue of 33.3419 million yuan [17] - Cumulatively, Sichuan's attractions welcomed 9.893 million visitors and earned 64.7051 million yuan in ticket revenue over the first two days of the holiday [19]
除夕当天广东4A级以上景区接待游客147万人次
Xin Lang Cai Jing· 2026-02-17 00:44
除夕当天,全省各地精心策划了一系列富有岭南特色的文旅活动。粤港澳大湾区灯会以"湾区同心·华彩千秋"为主题,设置上百组大型主题灯景,自2月7日 开园以来累计接待游客91012人次。陆丰上海外滩"陆丰映月·福马迎春"灯会围绕四大主题场景打造沉浸式视听盛宴。潮州市文化馆推出"潮韵和鸣·礼悦新 春"文艺晚会,融合潮剧、英歌舞、潮州大锣鼓等非遗元素。 年俗活动同样精彩纷呈。东莞迎春花市系列活动热度不减,让市民感受地道年味。珠海斗门推出"春风响马蹄 哒哒秀非遗"活动,以醒狮、地色《八仙过 海》、粤曲、飘色等非遗项目吸引众多游客。江门赤坎华侨古镇推出"中国年 看赤坎"活动,马年新春好运花牌、非遗打铁花、火壶与烟花表演、八大新春 杂技表演等,集中展示非遗技艺与传统年俗。 羊城晚报讯 记者易芝娜报道:2026年春节假期第二天(2月16日),正值除夕。广东各地系列文化旅游活动丰富多彩、各具特色,年味正浓。据初步测算, 当日全省4A级及以上景区接待游客147万人次,同比增长9.8%。 纳入监测的14段古驿道沿线重点区域接待游客49.4万人次,同比增长5.2%。纳入监测的13家红色旅游经典景区接待游客22.8万人次,同比增长5.4% ...
[贵州烟火气·黔味中国年]安顺市百余项文旅活动打造新春盛宴
Xin Lang Cai Jing· 2026-02-16 22:33
转自:贵州日报 龙宫景区将民俗活动与新春祈福相融合,非遗歌舞与山水风光相映成趣;关岭自治县13个乡镇开展送春 联、送戏下乡等惠民活动;各地还举办趣味运动会、篮球赛等体育活动,让美丽乡村的年味更浓。 沉浸互动赋能,文旅消费热潮涌动。安顺市的新春活动以强化参与感与体验感为核心,精心打造多元消 费场景。旧州古镇举办"跟着知州游旧州"沉浸式活动,增强与游客的趣味互动,生动再现明代生活场 景。安顺古城推出通用粮票发放活动,游客通过投壶、摇骰子等趣味互动赢取粮票,尽情享受"游古 城、享福利、乐消费"的美好体验。黄果树陡坡塘夜游推出NPC接龙、最美打卡点征集等线上线下联动 活动,景区消费折扣券派送等环节持续点燃游客参与热情。多个景区同步实行门票优惠、非遗体验折扣 等政策,持续带动文旅消费持续升温。 贵州省文化和旅游厅以"贵州烟火气·黔味中国年"为主题,统筹9市州推出文旅盛宴,邀游客入黔过节、 赏山水。安顺市组织非遗展演与民俗互动,打造景区与乡村盛宴,融合山水人文,借助新春活动推动屯 堡文化传承创新,吸引广大游客打卡畅游。 ...