记者 李宝花 舒抒 昨夜今晨，宝山滨江人潮涌动，一场绚烂的烟花大秀在吴淞口空中剧场如约上演，黄浦江与长江交 汇处一派热闹欢腾。这场以"2026一马当先"为主题的视觉盛宴，拉开了2026"上海新年第一游"的序幕。 作为上海创办最早、规模最大的迎新活动，"上海新年第一游"迎来第37届，并首次启用宝山、徐汇 双主会场联动模式。元旦假期，上海各区同步推出百余项文旅活动，全方位呈现"夜上海"与"日上海"的 双重魅力，串联起一场覆盖全域、贯穿假期的迎新盛宴，持续激发冬季文旅消费活力。 双主会场并进 记者在现场看到，西岸梦中心主街星光璀璨，水岸露天冰场、船坞以及筒仓等三大核心场景迎新氛 围浓厚。1500平方米的水岸冰场变身跨年舞台，表演元素融贯古今，包括冰上钢琴《月光》、《雨中 曲》快闪、《敦煌》鼓乐演奏、炫酷冰舞表演等。现场观众在《Happy New Year》的合唱中共同欢庆新 年的到来。 全城百项活动 除了宝山和徐汇双主会场的迎新活动，从跨年夜到元旦假期，遍布申城各区的百余项迎新活动百花 齐放，将为市民游客带来丰富多元的假日体验。 昨夜，金山区以"心之所向·金彩金山"为主题，在城市沙滩上演"东风夜放花千树"烟花秀，千 ...

Group 1 - The city is implementing a series of New Year's Eve celebrations and commercial activities while ensuring safety and order [2][3] - City officials emphasize the importance of safety measures during festive times, urging the need for effective crowd management and emergency response [2][3] - There is a focus on enhancing consumer experience and ensuring a smooth flow of people in key areas such as shopping districts and transportation hubs [3] Group 2 - The city leadership is actively monitoring and coordinating safety measures for large public events, highlighting the need for a comprehensive approach to security [3][4] - Officials are committed to maintaining market supply stability and ensuring a safe and joyful holiday atmosphere for residents and visitors [3]

2025年12月31日，市委常委会召开会议，学习习近平总书记重要讲话重要指示精神，研究部署元 旦春节安全稳定、促进消费等工作。市委书记周红波主持会议并讲话。 会议学习了中央、省关于做好元旦春节期间有关工作《通知》精神，强调要狠抓安全生产责任制落 实，细致排查和整治重点领域风险隐患，加强重大活动、人员密集场所安全防范，坚决守牢安全底线； 优化文旅服务，提升旅游品质和体验，充分挖掘文旅消费潜力；加大民生保障力度，推动民生商品保供 稳价，做好重点群体关爱帮扶；加强应急值守，确保遇突发事件能迅速响应、高效处置，全力营造平安 和谐欢乐的节日氛围。 会议传达了中央纪委国家监委通报的违反中央八项规定精神典型问题有关情况，听取了市级机关党 建工作、全市金融风险化解、意识形态领域情况汇报，并研究了其他事项。 会议学习了12月25日中共中央政治局会议精神和习近平总书记在中共中央政治局民主生活会上的 重要讲话精神，强调要深刻领悟"两个确立"的决定性意义，坚决做到"两个维护"，切实把思想和行动统 一到党中央关于党风廉政建设和反腐败斗争的决策部署上来，以更高标准、更实举措推进全面从严治 党，为"十五五"时期经济社会发展提供坚强保障。要 ...

Core Insights - The Guangzhou tourism market is experiencing a significant surge as the New Year holiday approaches, with hotel bookings in high demand, particularly for New Year's Eve [1][2] Group 1: Booking Trends - Hotel bookings for New Year's Eve are peaking, with some hotels reporting over 90% occupancy [3] - The 2026 New Year holiday has been extended to three days, leading to a notable increase in travel demand, with Guangzhou becoming the most popular destination for New Year flights in China [2][3] - Travel orders in Guangzhou have increased by over 239% year-on-year since December, with hotel bookings nearly tripling compared to the previous year [2] Group 2: Family and Group Travel - The demand for family and group accommodations is high, with family rooms and suites being particularly sought after during the holiday period [3] - Hotels are adapting to this trend by offering family-friendly amenities and activities, such as children's play areas and DIY workshops [3][5] Group 3: Cultural Events Impact - Major cultural events, such as concerts, are driving hotel bookings, with some hotels near concert venues seeing a fivefold increase in reservations [4] - Hotels are enhancing guest experiences by integrating cultural elements, such as themed events and local cuisine, to attract visitors [5] Group 4: Future Outlook - The strong performance during the New Year holiday has led to optimistic expectations for the upcoming Spring Festival, with hotels anticipating increased bookings from returning overseas Chinese and northern tourists seeking warmer climates [5]

新京报贝壳财经讯（记者俞金旻）新年将至，跨年消费热度持续攀升。新旧交替的元旦，许多人用一场旅行作为旧年收尾与新一年的开篇。相较于2025年元 旦仅1天的假期，2026年首个元旦3天小长假将显著拉动文旅消费。 上海乐高乐园度假区冬日活动。受访者供图 ビエル区以ビロリジエエロリ牡Ｈ苅ス丈，XH巾又J 其他日期不同价值的本产品，请在上述规定的时间I 电上海迪士尼度假区预订服务中心（电话: 400-18 0000或86-21-3158-0000），办理差价的处理手约 已售罄状态只表示当下产品的库存状态，会根据此i 游客的下单状态进行更新。 2026年 1月 E H 2 已售罄 已售罄 A to 6 00 ¥ 499 ¥475 ¥ 475 ¥ 539 ¥ 499 ¥ 499 11 12 13 14 15 15 ¥ 539 ¥ 475 ¥ 539 ¥ 499 ¥ 499 ¥ 475 21 18 19 22 23 20 ¥ 539 ¥ 539 ¥ 499 ¥ 539 ¥ 499 * 569 27 26 28 29 25 30 上海乐高乐园度假区预计在1月1日至2日迎来客流高峰，为给游客带来更好的游玩体验，乐园将延长营业时间 ...

业内指出，相较于2025年元旦仅1天的假期，2026年元旦假期增加2天，形成年度首个3天小长假，预计 将显著拉动文旅消费市场。（智通财经记者 邵冰燕） 根据第三方平台航班管家DAST数据，截至12月29日，2026年元旦假期经济舱平均票价（不含税）669 元（预售），较2025年同期实际票价增长8.2%。其中，今年1月1日机票价格同比增3%。今年1月1日元 旦首日，计划航班量同比增2.7%。 12月30日，智通财经记者获悉，航旅纵横大数据显示，截至2025年12月29日，2026年元旦假期国内航线 机票预订量超354万张，同比增长约28%；出境航线机票预订量超37万张，同比增长约12%；入境航线 机票预订量超35万张，同比增长约15%。 ...

记者 李宝花 元旦文旅消费热潮即将开启，由市、区文旅局联合主办的"旅选上海·超级元旦"打卡活动将于2026 年1月1日至3日正式上线。 活动覆盖上海16区及临港新片区的超350个特色点位，邀请市民游客以打卡创作的方式，共赴一场 辞旧迎新的文旅盛宴，合力生成"元旦上海必打卡榜"，为公众提供出行参考，持续擦亮"上海文化""上 海旅游"城市品牌名片。 记者 唐烨 昨天，黄浦区召开新闻发布会，宣布启动迎新消费季主题活动，将统筹全区商业资源，打造一场融 合传统年味、海派风情、国际时尚与潮流活力的新春消费盛宴。迎新消费季活动从今年12月下旬持续至 明年3月上旬，串联元旦、春节、元宵等重要节点。 12月31日，南京路商圈主要商业体、专卖专营店等30多家商户在跨年期间将延时营业至次日凌晨， 提升夜间消费活力。2026上海豫园灯会"回老城厢过上海年"将于2026年1月26日至3月3日在大豫园文化 片区举办。豫园灯会首次延伸至古城公园、方浜中路、福佑路、外滩，通过精心设计的马年主题灯组， 巧妙地连接起BFC外滩金融中心。 ...

Group 1 - The 2025 Guangzhou Plum Blossom Viewing Season has commenced at the Liuxi River National Forest Park, featuring a month-long series of activities [1][2] - The opening ceremony included the launch of the "Liuxi Misty Smoke" photography competition and various interactive events, blending traditional culture with innovative experiences [2] - The establishment of the "Guangzhou Xiangxue Alliance" aims to integrate resources from four parks to create premium tourism routes, enhancing winter travel experiences in Guangzhou [2] Group 2 - The Liuxi River National Forest Park is recognized as one of the new scenic spots in Guangzhou, hosting a large-scale plum forest covering 3,000 acres, which has become a winter landmark in Lingnan [2] - The park has been enhancing its ecological foundation by planting over 550 acres of colorful tree species, aiming to create a harmonious high-quality forest wellness destination [2]

Core Insights - The company actively responded to the local government's "Le You Yan Cheng Consumption Gift" initiative, which aims to stimulate local consumption and promote cultural tourism integration [1] - The initiative includes consumption vouchers covering various sectors such as dining, retail, and tourism, designed to unleash consumer potential and drive local economic growth [1] - The company successfully integrated its health products with the government subsidies, resulting in increased brand visibility and product sales [1] Group 1 - The company completed the integration of the consumption voucher redemption system, allowing for a seamless connection between its health products and the government’s welfare initiatives [1] - The "government subsidy + corporate discount" model significantly boosted consumer enthusiasm, leading to a substantial increase in store foot traffic [1] - The company launched special product bundles and provided additional services such as "face-to-face health consulting," promoting traditional Chinese medicine concepts [2] Group 2 - During the campaign, the company's sales at health specialty stores doubled, reaching nearly 800,000 yuan in a single month, setting records for monthly transaction amount, transaction count, and average transaction value [2] - The oral liquid product from the company's health series experienced a supply shortage due to high demand [2] - The campaign attracted a large number of new customers, laying a foundation for future customer retention and repeat purchases, while enhancing brand recognition through word-of-mouth and online promotion [2]

"藏宝图"已就 位！来北京路文 明集市"寻宝文 脉"_南方+_南方 plus 当文化与文脉相 汇，北京路文明 集市有多好逛？ 12月19日至28 日，北京路文明 集市促消费系列 活动在北京路热 闹开市，这场盛 会不仅点燃了农 文旅消费热情， 更激活了深藏于 街巷的千年文 脉。活动期间， 一份精心绘制 的"文脉地图"与 大家见面，将散 布在北京路周边 的文脉景点清晰 串联，为市民游 客提供了一份绝 佳的文旅寻宝指 南。 大佛寺 手持这份"文脉 地图"，让简单 的赶集升级为一 场穿越时空的文 化深度游。市民 游客从文明集市 喧嚣中抽身，按 图所示步行数分 钟，即可抵达静 谧庄严的大佛 寺。千年古刹 内，宏伟的黄铜 佛像与缭绕香 火，瞬间抚平了 铜壶滴漏 另一边，作为古 代重要的计时工 具，铜壶滴漏静 静矗立，见证 了"千年商都"的 繁华流转，文明 集市期间，这里 市井的喧闹。一 位按指引而来的 游客感慨："文 脉地图仿佛一张 文化请柬，在集 市尝'药食同 源'，在这里感 受'佛度众生' ， 一动一静皆为广 府文化两面。" 千年古道遗址 地图上标注的千 年古道遗址，成 为最直观的历史 课堂。沿着北京 路中段的玻璃罩 ...