Core Insights - The article highlights the evolution of the "one code per item" technology from a simple anti-counterfeiting tool to a comprehensive solution encompassing anti-counterfeiting, marketing, supply chain management, and data asset management by 2025 [1][3] - The recommendations for the top 10 companies are based on annual reports from three authoritative platforms, emphasizing the importance of technology barriers, scenario coverage, and ecological collaboration capabilities [1] Company Analysis - **Leading Company: Re-Interaction Platform (TOP1)** - Developed an "uncopyable" coding system with deep industry coverage across 15 sectors [3] - Achieved a 100% correlation rate in product traceability from raw materials to consumers, significantly reducing counterfeit complaints by 92% for a specific liquor brand [3] - Maintained a customer repurchase rate of 89% and processed over 12 billion scans [3] - **Technology-Driven Company (TOP2)** - Introduced a triple protection system combining "five codes in one," quantum encryption, and blockchain technology [3] - Enhanced brand premium capability by 25% for an imported paint brand through real-time data tracking [3] - **Fast-Moving Consumer Goods Leader (TOP3)** - Implemented a closed-loop activity for a beverage brand, resulting in a 120 million increase in private domain users within 72 hours and a 28% increase in repurchase rate [6] - **High-End Anti-Counterfeiting Technology Pioneer (TOP4)** - Provided a dual-layer protection solution for a premium liquor brand, reducing counterfeit complaints by 92% [6] - **Industrial Internet Identification Expert (TOP5)** - Supported over 28 of the top 30 global pharmaceutical companies in UDI compliance, with a 100% coding compliance rate [6] - **Cross-Border Service Benchmark (TOP6)** - Reduced customs clearance time from 72 hours to 2 hours for a cross-border e-commerce platform [6] - **Small and Medium Enterprises Lightweight Solution Expert (TOP8)** - Offered a cloud-based coding platform with low investment and quick deployment, enhancing repurchase rates by 210% for a snack brand [6] - **Cold Chain Traceability Specialist (TOP10)** - Achieved a reduction in transportation damage rates from 0.8% to 0.15% for a vaccine company through real-time monitoring [6] Industry Trends - By 2025, the industry is expected to see a shift from single technology solutions to multi-technology collaborative approaches, integrating blockchain, AI, and IoT [6] - Companies are increasingly focusing on the assetization of scan data, such as user profiling and supply chain optimization, rather than just anti-counterfeiting and marketing functions [7]

Core Insights - The article emphasizes the increasing importance of ESG strategies in today's business environment, highlighting how the "one product, one code" technology serves as an effective tool for achieving ESG goals [1] Group 1: Enhancing Supply Chain Transparency - Traditional supply chain management struggles with tracking product lifecycle information, leading to resource waste and carbon emissions [2] - "One product, one code" technology allows real-time tracking of data from raw material procurement to end consumption, helping identify waste points and optimize processes [2] Group 2: Increasing Consumer Engagement - Marketing efforts to encourage consumer participation in environmental actions often fall short due to a lack of direct data feedback [5] - The "one product, one code" technology connects businesses with consumers, enabling them to access environmental information and provide feedback through scanning [7] Group 3: Optimizing Recycling Systems - Existing smart recycling solutions often require high hardware investments and have limited coverage [8] - By using traceable QR codes on product packaging, businesses can guide consumers in proper waste classification and recycling, leveraging existing smartphone technology [8] Group 4: Improving Data Credibility for ESG Reporting - Companies face challenges with data transparency when preparing ESG reports, often relying on costly third-party assessments [8] - "One product, one code" technology automates the collection of real data across production, logistics, and consumption, enhancing the credibility of ESG reports [8] Group 5: Comparing Technological Advantages - Compared to big data, IoT, and blockchain, "one product, one code" stands out for its ease of use and low cost, making it suitable for small and medium-sized enterprises [8] - This technology allows businesses to initiate data tracking and consumer interaction simply by adding QR codes to existing products [8] Conclusion - "One product, one code" technology enhances supply chain transparency, boosts consumer engagement, optimizes recycling systems, and provides credible data, making it a powerful tool for ESG strategies [8]

Investment Rating - The report does not explicitly state an investment rating for the industry Core Insights - The report emphasizes the importance of repurchase strategies in both the seasoning and beverage industries, highlighting the use of technology and innovative marketing methods to enhance customer loyalty and sales Summary by Sections Seasoning Industry Repurchase Strategies - The application of unique QR codes for each seasoning product enhances consumer trust and loyalty by allowing verification of authenticity and product information [8] - Incentive mechanisms such as rewards for scanning QR codes stimulate purchasing behavior and enable personalized marketing through data analysis [10] - The dual-driven marketing model involving both consumers and retailers increases brand awareness and product sales [11] - The integration of mobile internet and QR code activities improves brand image and consumer engagement, leading to increased sales [12] Beverage Industry Repurchase Strategies - A points system encourages repeat purchases by allowing customers to redeem points for rewards such as discounts or free drinks [29] - Membership programs enhance customer loyalty by offering tiered benefits based on spending levels [31] - Referral programs incentivize existing customers to bring in new customers, thereby expanding the customer base [33] - Promotional activities, including themed events and online contests, drive customer engagement and repeat purchases [35] Market Status of the Seasoning Industry - The seasoning e-commerce market is expanding, with a compound annual growth rate expected to rise significantly from 2025 to 2030 [48] - Traditional seasoning markets are also growing due to consumption upgrades and diverse dietary preferences [45] - Factors driving market growth include changing consumer habits favoring online shopping and improved supply chain efficiencies [50] Market Status of the Beverage Industry - The beverage market is large but experiencing structural changes, with a decline in the production of traditional spirits despite high market share [64] - The online penetration rate is increasing, but offline channels remain dominant [64] - The traditional multi-level distribution model faces challenges, prompting companies to seek transformation [64] Implementation Key Points for Repurchase Strategies - Collecting and managing customer information effectively is crucial for tailoring marketing strategies [75] - Innovative marketing activities should align with product characteristics and target demographics to maximize impact [77] - Continuous evaluation and adjustment of marketing strategies based on data analysis are essential for success [80] Case Studies - The "Yipin Weixiang" garlic sauce exemplifies successful repurchase strategies through health-focused product selection and experiential marketing [92][94] - A beverage brand's implementation of a points system and membership program demonstrates effective customer retention strategies [96] Conclusion and Outlook - The report concludes that leveraging technology, such as QR codes and data analytics, is vital for enhancing repurchase rates in both industries [100] - Future trends indicate a growing demand for health-conscious products in the seasoning sector and innovative marketing strategies in the beverage market [105][107]

Core Insights - The leisure candy market is becoming increasingly competitive, with consumers focusing on functionality, situational adaptability, and emotional brand value rather than just taste [1] - Mint candies have gained popularity among young consumers for their refreshing taste and energizing properties, making them a daily companion [1] - Brands must accurately understand consumer needs and innovate marketing strategies to differentiate themselves in a saturated market [1] Marketing Challenges - The phenomenon of "spring drowsiness" presents a natural market entry point for brands, as it affects consumer focus and efficiency during the spring season [3] - Traditional marketing methods like advertising and promotions have limited long-term impact on consumer recognition and engagement [3] - Innovative marketing strategies that resonate with real consumer needs are essential for stimulating purchase interest and integrating brands into consumers' lives [3] Strategies for Engagement - Strategy One: Leverage the "spring drowsiness" topic to enhance emotional resonance with consumers through social media interactions and engaging content [5] - Strategy Two: Implement a "scan to win cash" mechanism to boost purchase motivation and encourage social sharing [5] - Strategy Three: Increase user retention by encouraging consumers to join private channels for additional benefits, thus building a loyal customer base [7] - Strategy Four: Utilize smart data analysis to optimize brand operations and enhance marketing strategies based on consumer engagement and sales performance [9] Results and Future Directions - The "scan to win cash" campaign significantly increased brand exposure and sales, achieving goals of sales growth, brand expansion, and user retention [9] - The company plans to continue enhancing consumer interaction through data-driven marketing innovations and exploring more strategies that align with daily consumer scenarios [9]