Core Viewpoint - The Chongqing Administration for Market Regulation announced the results of a food safety inspection involving 1,112 samples across 27 categories, revealing that 1,100 samples passed while 12 samples failed to meet national food safety standards [2][8]. Summary by Categories Non-compliant Products - The following products were identified as non-compliant: - Salted big cake (scallion flavor) from Yangjiang Aode Food Co., with peroxide value exceeding the national standard [2]. - Hawthorn rolls from Xinglong County Zhaolong Food Co., with the dye "Red No. 2" not meeting labeling requirements [2]. - Screwpine pepper sold by Chongqing Huirle Department Store, with pesticide residue (Thiacloprid) exceeding the standard [3]. - Original fried peanuts sold by a local vendor, with peroxide value exceeding the standard [3]. - Mint candy produced by Yuanheng Food Factory, with sulfur dioxide residue exceeding the standard [4]. - Pickled ginger sold by a local store, with cadmium levels exceeding the standard [5]. - Brown sugar sold by a local vendor, with mite contamination [6]. - Green chili sold by a local vendor, with pesticide residue (Thiacloprid) exceeding the standard [6]. - Yam sold by a local supermarket, with residues of "Mefenoxam" and "Mefenoxam manganese salt" exceeding the standard [6]. - Pickled bamboo shoots from Fengjie County, with sulfur dioxide residue exceeding the standard [6]. - Reusable dining utensils used in a restaurant, with coliform bacteria detected [7]. - Sweet potato sold by a local supermarket, with pesticide residues exceeding the standard [7]. Follow-up Actions - The local market supervision departments have initiated investigations and risk control measures for the non-compliant products, including product recalls and corrective actions [8].

Core Viewpoint - The Chongqing Jiangjin District Market Supervision Administration reported on the risk control measures taken regarding 19 batches of substandard food products identified during safety inspections, highlighting the importance of food safety management and regulatory compliance [2][3][4][5][6][7][8][9][10][11][12][13][14][15][16][17][18][19][20][21][22]. Summary by Category Food Safety Inspection Results - A total of 19 batches of food products were found to be substandard in the Jiangjin District, with various companies involved [2][3][4][5][6][7][8][9][10][11][12][13][14][15][16][17][18][19][20][21]. - Specific products included sweet potatoes, mint candies, fresh peas, and various other items, with quantities ranging from 5 kg to 3000 kg for different batches [2][3][4][5][6][7][8][9][10][11][12][13][14][15][16][17][18][19][20][21]. Risk Control Measures - Companies were required to enhance their food safety knowledge, establish purchase inspection record systems, and improve food safety management practices [2][3][4][5][6][7][8][9][10][11][12][13][14][15][16][17][18][19][20][21]. - The administration emphasized the need for ongoing supervision and compliance checks on the involved businesses to prevent future occurrences of food safety violations [2][3][4][5][6][7][8][9][10][11][12][13][14][15][16][17][18][19][20][21]. Consumer Awareness - Consumers are encouraged to report any food safety violations by contacting the market supervision department through the designated hotline [22].

Core Insights - The leisure candy market is becoming increasingly competitive, with consumers focusing on functionality, situational adaptability, and emotional brand value rather than just taste [1] - Mint candies have gained popularity among young consumers for their refreshing taste and energizing properties, making them a daily companion [1] - Brands must accurately understand consumer needs and innovate marketing strategies to differentiate themselves in a saturated market [1] Marketing Challenges - The phenomenon of "spring drowsiness" presents a natural market entry point for brands, as it affects consumer focus and efficiency during the spring season [3] - Traditional marketing methods like advertising and promotions have limited long-term impact on consumer recognition and engagement [3] - Innovative marketing strategies that resonate with real consumer needs are essential for stimulating purchase interest and integrating brands into consumers' lives [3] Strategies for Engagement - Strategy One: Leverage the "spring drowsiness" topic to enhance emotional resonance with consumers through social media interactions and engaging content [5] - Strategy Two: Implement a "scan to win cash" mechanism to boost purchase motivation and encourage social sharing [5] - Strategy Three: Increase user retention by encouraging consumers to join private channels for additional benefits, thus building a loyal customer base [7] - Strategy Four: Utilize smart data analysis to optimize brand operations and enhance marketing strategies based on consumer engagement and sales performance [9] Results and Future Directions - The "scan to win cash" campaign significantly increased brand exposure and sales, achieving goals of sales growth, brand expansion, and user retention [9] - The company plans to continue enhancing consumer interaction through data-driven marketing innovations and exploring more strategies that align with daily consumer scenarios [9]