Core Insights - The leisure candy market is becoming increasingly competitive, with consumers focusing on functionality, situational adaptability, and emotional brand value rather than just taste [1] - Mint candies have gained popularity among young consumers for their refreshing taste and energizing properties, making them a daily companion [1] - Brands must accurately understand consumer needs and innovate marketing strategies to differentiate themselves in a saturated market [1] Marketing Challenges - The phenomenon of "spring drowsiness" presents a natural market entry point for brands, as it affects consumer focus and efficiency during the spring season [3] - Traditional marketing methods like advertising and promotions have limited long-term impact on consumer recognition and engagement [3] - Innovative marketing strategies that resonate with real consumer needs are essential for stimulating purchase interest and integrating brands into consumers' lives [3] Strategies for Engagement - Strategy One: Leverage the "spring drowsiness" topic to enhance emotional resonance with consumers through social media interactions and engaging content [5] - Strategy Two: Implement a "scan to win cash" mechanism to boost purchase motivation and encourage social sharing [5] - Strategy Three: Increase user retention by encouraging consumers to join private channels for additional benefits, thus building a loyal customer base [7] - Strategy Four: Utilize smart data analysis to optimize brand operations and enhance marketing strategies based on consumer engagement and sales performance [9] Results and Future Directions - The "scan to win cash" campaign significantly increased brand exposure and sales, achieving goals of sales growth, brand expansion, and user retention [9] - The company plans to continue enhancing consumer interaction through data-driven marketing innovations and exploring more strategies that align with daily consumer scenarios [9]