| | 重庆市市场监督管理局 Chongqing Administration for Market Requlation | | 搜索您想了解的政策/资讯/服务 | | --- | --- | --- | --- | | scjgj.cq.gov.cn | | | 热门搜索： 开办企业 信開信息公示 | | 首页 | 政务公开 | 政务服务 | 互动交流 | | | 象 您当前的位置：首页 > 政务公开 > 法定主动公开内容 > 监督检查 > 食品安全 > 检查结果及后处置 | | | | [ 索引号 ] | 11500000MB17643950/2025-00401 | [ 发文字号 ] | 渝市监通告〔2025〕25号 | | 主题分类 ] | 市场监管、安全生产监管 | [体裁分类] | 公告公示 | | [ 发布机构 ] | 市市场监管局 | | | | [ 成文日期 ] | 2025-10-13 | [ 发布日期 ] | 2025-10-13 | 重庆市市场监督管理局关于1112批次食品安全抽检情况的通告 渝市监通告〔2025〕25号 （九）梁平区田圆汇副食超市销售的山药，咪鲜胺和咪鲜胺锰盐不符合 ...

Core Viewpoint - The Chongqing Jiangjin District Market Supervision Administration reported on the risk control measures taken regarding 19 batches of substandard food products identified during safety inspections, highlighting the importance of food safety management and regulatory compliance [2][3][4][5][6][7][8][9][10][11][12][13][14][15][16][17][18][19][20][21][22]. Summary by Category Food Safety Inspection Results - A total of 19 batches of food products were found to be substandard in the Jiangjin District, with various companies involved [2][3][4][5][6][7][8][9][10][11][12][13][14][15][16][17][18][19][20][21]. - Specific products included sweet potatoes, mint candies, fresh peas, and various other items, with quantities ranging from 5 kg to 3000 kg for different batches [2][3][4][5][6][7][8][9][10][11][12][13][14][15][16][17][18][19][20][21]. Risk Control Measures - Companies were required to enhance their food safety knowledge, establish purchase inspection record systems, and improve food safety management practices [2][3][4][5][6][7][8][9][10][11][12][13][14][15][16][17][18][19][20][21]. - The administration emphasized the need for ongoing supervision and compliance checks on the involved businesses to prevent future occurrences of food safety violations [2][3][4][5][6][7][8][9][10][11][12][13][14][15][16][17][18][19][20][21]. Consumer Awareness - Consumers are encouraged to report any food safety violations by contacting the market supervision department through the designated hotline [22].

Core Insights - The leisure candy market is becoming increasingly competitive, with consumers focusing on functionality, situational adaptability, and emotional brand value rather than just taste [1] - Mint candies have gained popularity among young consumers for their refreshing taste and energizing properties, making them a daily companion [1] - Brands must accurately understand consumer needs and innovate marketing strategies to differentiate themselves in a saturated market [1] Marketing Challenges - The phenomenon of "spring drowsiness" presents a natural market entry point for brands, as it affects consumer focus and efficiency during the spring season [3] - Traditional marketing methods like advertising and promotions have limited long-term impact on consumer recognition and engagement [3] - Innovative marketing strategies that resonate with real consumer needs are essential for stimulating purchase interest and integrating brands into consumers' lives [3] Strategies for Engagement - Strategy One: Leverage the "spring drowsiness" topic to enhance emotional resonance with consumers through social media interactions and engaging content [5] - Strategy Two: Implement a "scan to win cash" mechanism to boost purchase motivation and encourage social sharing [5] - Strategy Three: Increase user retention by encouraging consumers to join private channels for additional benefits, thus building a loyal customer base [7] - Strategy Four: Utilize smart data analysis to optimize brand operations and enhance marketing strategies based on consumer engagement and sales performance [9] Results and Future Directions - The "scan to win cash" campaign significantly increased brand exposure and sales, achieving goals of sales growth, brand expansion, and user retention [9] - The company plans to continue enhancing consumer interaction through data-driven marketing innovations and exploring more strategies that align with daily consumer scenarios [9]