Core Perspective - Lianjia positions itself as a residential service company, emphasizing service quality and the enhancement of human capabilities as the core of its business model [1] Group 1: Service Innovation and Professionalism - Lianjia has established a clear requirement for agents: professionalism and integrity, leading to the concept of "professionalization of agents" to enhance service efficiency and customer trust [2] - The transition of China's real estate market from "incremental" to "stock" has shifted consumer demand from merely having a place to live to seeking quality living conditions [2] - In the first half of 2025, the number of second-hand housing transactions in Beijing reached 88,574, nearly five times that of new housing transactions, indicating a significant demand for renovation and improvement of older properties [2] Group 2: Integration of Services - Lianjia has begun to explore the integration of real estate transactions and renovation services, initially providing light additional services by connecting clients with renovation brands [3] - The company has identified customer pain points in the connection between second-hand housing and renovation, necessitating a deeper upgrade in service capabilities [3][4] - Lianjia has trained 1,411 renovation experts from its agent pool, aiming to provide a one-stop service from purchasing to living [3][4] Group 3: Collaborative Service Model - The renovation experts extend services into the "after-sale" phase of second-hand housing, helping clients with measurements and design collaboration [4] - The "iron triangle model" has been established, consisting of agents, renovation designers, and project managers, to enhance service delivery and address hidden issues in renovations [7] - A community renovation problem database is being developed to provide practical solutions for common renovation challenges, potentially leading to a "property dictionary" for community-specific renovation services [7] Group 4: Future Goals and Vision - Lianjia aims to help consumers transition from merely buying a house to achieving a quality living experience, focusing on the continuous upgrade of agent capabilities [7] - The company envisions future agents as multifaceted residential consultants who understand buying, renting, renovation, and configuration, providing comprehensive one-stop services [7]

Core Viewpoint - Beijing Lianjia has launched a program to introduce 1,411 renovation experts across all its stores to enhance the home buying and renovation experience for customers, addressing the growing demand for home improvement in older properties [1][2][3] Group 1: Market Context - Nearly 40% of homes in Beijing were built before 2000, and about 80% were built before 2010, indicating a significant portion of the housing stock requires renovation [2] - Customers purchasing second-hand homes often face challenges in the renovation process, including communication barriers with designers and a lack of trust, leading to a fragmented experience [2][5] Group 2: Service Model - The initiative aims to create a seamless transition from home buying to renovation by training real estate agents to act as comprehensive living consultants who understand both property and renovation [1][3][10] - Renovation experts will serve as a bridge between customers and designers, facilitating effective communication and providing tailored renovation solutions [3][5] Group 3: Training and Expertise - A systematic training program has been developed to enhance the expertise of the renovation specialists, covering topics such as home design logic, space planning, and construction techniques [3][10] - The average tenure of renovation experts is 9.27 years, indicating a deep understanding of community-specific housing structures and renovation challenges [8][10] Group 4: Customer Experience - Customers increasingly prioritize the quality of living spaces, with many willing to pay more for well-renovated homes; expert advice and visual aids like VR renovation plans help customers make informed decisions [5][6] - The program aims to mitigate common renovation pitfalls by leveraging the experts' knowledge of local building regulations and community standards [6][8] Group 5: Future Directions - The company plans to further enhance the capabilities of its agents, transforming them into multifaceted living consultants to meet diverse customer needs in the evolving housing market [10] - The initiative reflects a broader shift in consumer expectations from merely having a place to live to seeking high-quality living environments [10]