Core Perspective - Lianjia positions itself as a residential service company, emphasizing service quality and the enhancement of human capabilities as the core of its business model [1] Group 1: Service Innovation and Professionalism - Lianjia has established a clear requirement for agents: professionalism and integrity, leading to the concept of "professionalization of agents" to enhance service efficiency and customer trust [2] - The transition of China's real estate market from "incremental" to "stock" has shifted consumer demand from merely having a place to live to seeking quality living conditions [2] - In the first half of 2025, the number of second-hand housing transactions in Beijing reached 88,574, nearly five times that of new housing transactions, indicating a significant demand for renovation and improvement of older properties [2] Group 2: Integration of Services - Lianjia has begun to explore the integration of real estate transactions and renovation services, initially providing light additional services by connecting clients with renovation brands [3] - The company has identified customer pain points in the connection between second-hand housing and renovation, necessitating a deeper upgrade in service capabilities [3][4] - Lianjia has trained 1,411 renovation experts from its agent pool, aiming to provide a one-stop service from purchasing to living [3][4] Group 3: Collaborative Service Model - The renovation experts extend services into the "after-sale" phase of second-hand housing, helping clients with measurements and design collaboration [4] - The "iron triangle model" has been established, consisting of agents, renovation designers, and project managers, to enhance service delivery and address hidden issues in renovations [7] - A community renovation problem database is being developed to provide practical solutions for common renovation challenges, potentially leading to a "property dictionary" for community-specific renovation services [7] Group 4: Future Goals and Vision - Lianjia aims to help consumers transition from merely buying a house to achieving a quality living experience, focusing on the continuous upgrade of agent capabilities [7] - The company envisions future agents as multifaceted residential consultants who understand buying, renting, renovation, and configuration, providing comprehensive one-stop services [7]