总交易额 8787亿、净收入260亿、经调整净利润18.21亿......近日，贝壳发布2025年二季度财报， 多项稳健的财务数据，显示出其在房地产调整期，仍具增长韧性。 稳健增长，是贝壳不变的业绩趋势，但与行业共生多年，贝壳已将持续变革刻入基因。过去，贝壳通 过 ACN、真房源等模式，解决了行业交易安全问题；如今，随着房地产行业步入存量时代，贝壳正 通过AI赋能、效率破局，再次涌入浪潮的前列。 二季度，贝壳围绕居住服务进行了多重升维，如通过科学管理和 AI技术等能力，助力存量房和新房 业务取得超出市场的表现；在产品端，家装业务提升产品力和交付力，租赁业务打磨差异化的产品。 非房产交易服务业务的净收入占比达41%。 "在房地产行业发展新形势下，消费者需求正发生巨大转变，平台也将在人店网络实现规模增长的基 础上，走向效率驱动发展的新阶段。"贝壳联合创始人、董事长、首席执行官彭永东表示，AI技术的 突破，将为生产力提升带来巨大机遇。 技术重塑贝壳 2025年以来，房地产行业利好政策频出，"止跌回稳"的趋势不断巩固。不过，经历二十余年高速发 展后，业内普遍认为，地产已触及规模增长的天花板，"存量时代"已然到来。 一 ...

转自：中国证券报·中证网 中证报中证网讯（王珞）8月26日，贝壳（NYSE:BEKE;HKEX:2423）发布2025年第二季度财务业绩。 得益于精细化深度运营、科学管理等一系列举措，贝壳取得稳健的发展成果。2025年二季度，贝壳实现 总交易额（GTV）为8787亿元（人民币，下同），同比增长4.7%；净收入260亿元，同比增长11.3%； 净利润13.07亿元，经调整净利润18.21亿元。 贝壳联合创始人、董事长、首席执行官彭永东表示："消费者需求正在发生巨大转变，我们平台也在规 模增长的基础上，将走向效率驱动发展的新阶段；而AI技术的突破将为生产力提升带来巨大机遇。第 二季度，我们围绕这些变化展开了一系列积极探索。我们希望在保持平台规模优势的同时，以AI生产 力释放组织效能，持续为居住服务行业创造更大的价值。" 贝壳执行董事、首席财务官徐涛表示："第二季度，非房产交易服务业务的净收入占总净收入比例达到 41%，占比创历史新高，构建出多元增长格局。我们扩大并延长现有股份回购计划，回购授权从30亿美 元增加至50亿美元，回购计划期限延长至2028年8月31日。未来我们将持续回报陪伴本公司共同成长的 股东，并与 ...

Core Insights - Beike Holdings Limited reported a robust financial performance for Q2 2025, with a total transaction volume (GTV) of 878.7 billion yuan, a year-on-year increase of 4.7%, and net revenue of 26 billion yuan, up 11.3% [1] - The company is transitioning towards an efficiency-driven growth model, leveraging AI technology to enhance service capabilities and adapt to changing consumer demands in the real estate market [1][2] - The real estate market in China is showing signs of recovery, with second-hand housing transactions increasing significantly, accounting for 76% of Beike's total property transactions [2] Financial Performance - In Q2 2025, Beike achieved a net profit of 1.307 billion yuan and an adjusted net profit of 1.821 billion yuan [1] - The non-property transaction services segment contributed 41% to total net revenue, marking a historical high for the company [1][4] - The home decoration and rental services experienced high-quality growth, with rental business net revenue reaching 5.7 billion yuan, a 78% increase year-on-year [5] Business Strategy - Beike is focusing on deepening its operational efficiency and enhancing its ecosystem to support both existing and new housing businesses [1][2] - The company is implementing a "one-stop" new residential service platform strategy, expanding into home decoration, rental, and other related services [4][6] - AI tools are being utilized to improve customer engagement and operational efficiency, with over 335,000 agents using the AI CRM tool "Lai Ke" to better understand user intentions [3][4] Market Trends - The second-hand housing market is gaining traction, with a 26% year-on-year increase in transaction volume on Beike's platform [2] - The overall housing market in China remains stable, with various regions introducing more lenient purchasing policies to boost market confidence [1][2] - Beike's home decoration business is enhancing its product offerings and operational capabilities, achieving a net revenue of 4.6 billion yuan in Q2 2025, a 13% increase [4][5]