【#京东养车震虎价更名震骨价#】8月11日下午消息，今日，京东养车50亿补贴正式宣布更名"震骨 价"。当天，京东汽车还宣布"818震骨省钱节"也全面开启。 此前，由于"震虎价"此前引发争议，京东养车已停止使用。于是，京东养车面向全网发起有奖征名活 动，邀请广大车主共同出主意起新名，参与用户有机会获得iCAR V23汽车家庭使用权大奖。自征名活 动启动后，"兄弟价""震骨价""惊雷价""震京价""掀桌价"等一系列创意名称接连涌现。经过广泛征集与 投票评选，最终，"震骨价"凭借"低价震骨，补贴不唬"的寓意脱颖而出，成为京东养车补贴活动的新名 称。（新浪科技） ...

Group 1 - JD Auto's car maintenance subsidy program has been renamed to "Zhen Gu Price" from the previous controversial name "Zhen Hu Price" [1] - The new subsidy program includes significant discounts such as 250 off for every 500 spent on tires and 200 off for maintenance services over 399, with popular tire and maintenance packages starting at 50% off [1] - The "365 Worry-Free Purchase" service has been introduced, extending the validity of subsidy coupons to one year [1] Group 2 - The "818 Zhen Gu Money-Saving Festival" has been launched, expanding the subsidy range to include not only tires and maintenance but also car accessories, modifications, window films, and electric bicycles [2] - During the event, customers can benefit from various subsidies, with potential savings of up to 2000 yuan on popular products and services [2]

Core Viewpoint - JD Auto Care has responded to the controversy surrounding the "Zhenhu Price" by ceasing its use in marketing as per court requirements, emphasizing that the name does not affect its commitment to providing affordable car maintenance services [1]. Group 1 - JD Auto Care announced the launch of a 5 billion yuan subsidy program for car maintenance services [1]. - The company will introduce a "365 worry-free purchase" service to enhance customer experience [1]. - JD Auto Care is seeking a new name through an open call to the public, indicating a willingness to adapt and engage with customers [1].

Core Viewpoint - JD Auto Service has ceased using the "Zhenhu Price" marketing content as per court requirements, indicating a response to competitive concerns in the market [1] Group 1 - JD Auto Service announced a 5 billion yuan subsidy program for car maintenance, aiming to enhance customer engagement and market presence [1] - The company is soliciting new name suggestions from the public for its pricing strategy, offering participants a chance to win car usage rights as a reward [1] - A company representative expressed regret over competitors' claims that "Zhenhu Price" negatively impacted them, emphasizing that it was merely a name [1]

Core Viewpoint - JD.com has successfully entered the automotive industry with the launch of its self-developed autonomous light truck, "JD Logistics VAN," which is claimed to have the largest cargo capacity in the logistics sector, signaling a significant strategic move in the automotive space [1][3][5]. Company Developments - JD.com is currently trialing L4 level autonomous light trucks in 30 cities across China, with plans to deploy over a thousand units by 2026 [2][7]. - The JD Logistics VAN features a customized chassis from BYD, equipped with advanced sensors and a cargo capacity of 24 cubic meters, allowing for a maximum load of 1 ton and a range of 160 kilometers on a single charge [6][18]. - The VAN is designed for short-haul logistics, replacing manual driving with autonomous technology for transporting goods between distribution centers and delivery points [6][18]. Talent Acquisition - JD.com has initiated a recruitment drive for automotive-related positions, offering competitive salaries ranging from 20,000 to 75,000 CNY per month, along with comprehensive benefits [8]. - The recruitment strategy indicates JD.com's commitment to building a robust team capable of advancing its automotive technology initiatives, including the newly registered trademark "Joyrobotaxi" [8][19]. Strategic Investments - JD.com has been investing in the automotive sector since 2015, including participation in NIO's Series A funding and investments in various autonomous driving and smart vehicle companies [10][12]. - The company has made 11 investments in artificial intelligence since 2015, representing approximately 7.69% of its total investment activities [10]. Ecosystem Development - JD.com has developed a comprehensive automotive ecosystem, integrating services from vehicle sales to maintenance, and has established partnerships with multiple automotive manufacturers, including BYD and Tesla [12][17]. - The launch of JD Logistics VAN enhances JD.com's logistics capabilities, allowing for more efficient operations and cost savings in the transportation sector [18][19].