Core Insights - Shenzhen Bay Yunxi set a new record for single project sales in China, achieving a sales amount of 13 billion yuan on its opening day, with a sales rate of approximately 70% [1][2] Group 1: Project Details - Shenzhen Bay Yunxi launched 348 units ranging from 209 to 1150 square meters, with an average price of 168,800 yuan per square meter, and an average total price exceeding 50 million yuan per unit [1] - The project is built on a "land king" site, acquired for 18.512 billion yuan with a premium rate of 46.31%, making it the highest total price land in Shenzhen [2] Group 2: Market Dynamics - The project benefits from its prime location in Nanshan District, surrounded by major tech companies and high-end talent, contributing to strong purchasing power [2][3] - There is a significant price gap between new and second-hand properties in the area, with the average price of second-hand homes in the vicinity reaching 193,200 yuan per square meter, indicating a structural market trend favoring new luxury properties [3] Group 3: Luxury Market Trends - The trend of luxury properties selling well is not limited to Shenzhen; other cities like Guangzhou and Shanghai have also seen high sales figures for luxury projects, indicating a broader trend in first-tier cities [4][6] - In Guangzhou, the Poly Yuexi Bay project achieved over 10.6 billion yuan in sales on its opening day, while in Shanghai, several luxury projects have also reported significant sales figures, reinforcing the demand for high-end real estate [5][6] Group 4: Factors Driving Demand - The luxury market's appeal is attributed to clear capital flow towards assets that offer value preservation and risk defense, alongside strong demand for improved housing in prime locations [7]