"全国单盘开盘销售纪录"花落深圳。 作为中国总部企业最为密集的聚集地之一，后海总部基地从不缺购买力，这里汇集着小米集团、字节跳 动、腾讯、阿里巴巴、百度等科技巨头，以及华润集团、联想集团、中海油等世界500强企业，拥有大 量高端人才聚集在此。 11月最后一天，深圳湾沄玺推出348套209-1150平方米大平层，备案均价16.88万/平方米，套均总价超 5000万元。新京报贝壳财经记者获悉，该项目开盘当日销售额为130亿元，去化约七成，刷新了2025年 全国单盘开盘销售纪录。 深圳湾沄玺为何能创下开盘销售新纪录？"豪宅热"背后有何原因？ "地王"成"销冠" 深圳湾沄玺这个项目本身就诞生在"地王"之上。 2024年12月2日，经过295轮激烈竞价，华润与中海组成的联合体以185.12亿元将其收入囊中，溢价率达 46.31%，楼面价约每平方米7.04万元，一度刷新深圳总价"地王"纪录。 这宗地块之所以能够问鼎"地王"，首先因为其稀缺的地理位置，它位于深圳南山区后海滨路和登良路的 交会处、深圳地铁2号线登良站旁，属于深圳湾后海总部基地。值得一提的是，这块地是深圳后海总部 基地近12年来唯一出让的纯住宅用地，被业内称为 ...

Core Insights - High-end real estate projects in major cities are experiencing strong sales despite overall market challenges, indicating a shift in buyer demographics towards affluent and improvement-focused clients [1][2][3] Group 1: Market Trends - Several luxury projects in first-tier cities, such as Shanghai and Shenzhen, have seen significant sales, with Vanke's project in Shanghai selling 25 units worth over 1 billion yuan in a single day [1][9] - The demand for high-end properties is being driven by limited supply, attractive locations, and favorable policies such as relaxed purchase restrictions and credit easing [1][2][3] Group 2: Specific Project Performance - The Zhonghai Dayun project in Shenzhen achieved over 2.1 billion yuan in sales on its opening night, with a sales rate exceeding 90% for its large flat units [2][3] - In Beijing, the joint development by China Jinmao and Yuexiu Real Estate sold 230 units for a total of 4.565 billion yuan, showcasing strong demand in the capital [8] Group 3: Buyer Demographics - The primary buyers for high-end projects are local residents seeking improved living conditions, with a notable interest in spacious units and comprehensive community amenities [3][10] - The influx of high-end talent in emerging industries such as hydrogen energy and semiconductors is contributing to the demand for luxury housing in areas like Longgang [3] Group 4: Competitive Landscape - The luxury market is entering a new phase of competition, with multiple high-end projects set to launch in the coming months, particularly in Shenzhen, where several luxury developments are queued for release [5][12] - The overall high-end supply is expected to increase in the fourth quarter, leading to intensified competition among projects [11]

Core Insights - The recent sales success of Vanke's "Gaofuyun Jing" project in Shanghai highlights the robust demand in the luxury real estate market, with a total sales exceeding the entire luxury segment's sales in 2024 within hours of opening [1][5] - The project features a high average price of 21 million yuan per square meter, with a minimum purchase threshold of 7.6 million yuan, indicating strong purchasing power among buyers from the Yangtze River Delta region [1][2] Market Dynamics - The project sold 25 units of large flats priced between 130 million to 170 million yuan, with the highest unit reaching approximately 162 million yuan, showcasing the strong buying capacity of high-end consumers in the region [1][3] - Buyers from the Yangtze River Delta accounted for over 60% of the effective applicants, with local Shanghai buyers making up 34.78%, followed by Zhejiang and Jiangsu [1][2] Project Characteristics - "Gaofuyun Jing" is located in a prime area of Huangpu District, surrounded by major commercial districts, which enhances its appeal due to its scarcity and strategic location [2][3] - The project is part of a larger urban renewal initiative, with a total planned area of 96,000 square meters and an estimated value exceeding 20 billion yuan [4][5] Competitive Landscape - The luxury market in Shanghai has seen strong performance, with over 1,000 transactions of properties priced at 30 million yuan and above in the first half of 2025, indicating a competitive environment [6] - Despite the strong market, Vanke has struggled to maintain a presence among leading luxury developers, making the success of "Gaofuyun Jing" crucial for its market positioning and brand value [6][5]