"我们来长城玉门关，是寻根之旅。"魏建军坦言，长城汽车与"长城"同名，既是荣耀与幸运，更意味着 沉甸甸的使命。这份使命感驱动着企业延续探索精神，不断突破造车核心技术，打破外资垄断，实现发 动机、变速器、电池等核心零部件自主可控，更构建起"七国十地"的全球研发格局，以企业实践诠释着 长城"万里之长"的文明传承。 复刻"万里之美"：东方美学的当代演绎 9月19日，长城汽车携手央视新闻《中国经济引力场》栏目，在敦煌开启了以"致敬敦煌文化"为主题的 寻根之旅，将敦煌"万里精神"融入品牌血脉，在溯源文明、复刻美学、传承精神中，开启中国品牌与传 统文化共生共荣的新征程。 溯源"万里之长"：文明与品牌的精神共鸣 敦煌，作为万里长城西端的起点，承载着两千余年边防与文化交流的历史厚度，与长城共同构筑起中华 民族的时空纵深。千百年前，商贾、使臣、探险者凭借勇气在风沙中开拓丝路，这份不畏艰难的探索精 神历经千年依然震撼人心。而这份精神，正与长城汽车的品牌基因遥相呼应。 敦煌"万里精神"的核心，是"探索、自信、坚守、传承、融合共生"的千年延续。面对拥有1600余年历史 的莫高窟与2500余年历史的长城，魏建军直言35年的长城汽车"仍 ...

玉门关下，汉长城遗迹蜿蜒伸向大漠深处。长城汽车董事长魏建军凝视着这道穿越两千年的文明屏障，深有感触地说道："与长城同名是自豪、压力， 更是'必须干好'的使命感。" 9月，长城汽车携手央视新闻《中国经济引力场》栏目开启的敦煌寻根之旅，不仅是一次品牌精神的溯源，更是一场现代工业文明与千年文化遗产的深 度对话。从莫高窟壁画中萃取的 "敦煌绿"车漆，到守护文明的治沙行动，再到全球化布局中的文化输出，长城汽车正将敦煌文化中"探索、坚守、自信、传 承"的"万里精神"，转化为企业发展的核心动能。 从长城砖石到品牌基因的精神传承 敦煌，这座屹立于大漠深处的千年古城，曾是丝绸之路的咽喉要道，见证了东西方文明的交融与碰撞。莫高窟的壁画、汉长城的残垣、月牙泉的清波， 无一不诉说着中华文明的厚重与精彩。在这片土地上，一代代敦煌守护者以平凡之躯守护文明火种，他们的坚守不仅是对历史的承诺，更是中华民族精神的 生动写照：常书鸿，这位被誉为"敦煌守护神"的画家，放弃巴黎的优渥生活，回国守护莫高窟；段文杰，临摹敦煌壁画60年，用画笔记录千年之美；樊锦 诗，则以数字化技术让敦煌"永生"。三代人，一个使命，他们用生命守护文明，让敦煌成为中华文化的 ...

Core Viewpoint - Great Wall Motors has introduced the "Wanli Spirit," which emphasizes "exploration, perseverance, confidence, and inheritance," linking the company's 35-year development with the cultural heritage of Dunhuang, aiming to promote Chinese culture globally through the automotive industry [1][3][21] Group 1: Exploration - The "Wanli Spirit" embodies the essence of exploration, reflecting the historical significance of Dunhuang as a cultural hub along the Silk Road, and aligns with Great Wall Motors' commitment to technological and market breakthroughs [3][4] - Great Wall Motors has made significant advancements in energy and intelligence, such as the launch of the 4.0TV8 engine, which breaks foreign brands' monopolies in the high-end V8 engine market, and the Hi4 technology system that integrates core technologies for hybrid vehicles [8] - The company has successfully penetrated various markets with models like the Tank 300 and Tank 500 Hi4-T, leading the off-road segment, and the Haval H6, which has maintained over 100 months as the best-selling SUV in China [8][9] Group 2: Perseverance - The spirit of perseverance is reflected in Great Wall Motors' commitment to quality and long-termism, avoiding short-term profit pressures and focusing on maintaining a high-quality market share [10][13] - The company has invested nearly 10 billion in testing facilities to ensure product performance, including the establishment of advanced testing labs and a high-standard quality management system [13][15] - Great Wall Motors has consistently upheld its commitment to high-quality manufacturing, whether in the era of fuel vehicles or during the transition to new energy vehicles [15] Group 3: Confidence and Inheritance - Great Wall Motors aims to combine Chinese automotive technology with Dunhuang culture to reach global markets, establishing a comprehensive system for local research, development, production, and calibration in overseas markets [16][21] - The company's "ecological export" model emphasizes adapting products to local needs while incorporating Eastern design aesthetics, similar to Dunhuang's historical role as a cultural melting pot [16][21] - The initiative to promote Chinese culture through automotive design and branding activities reflects the company's commitment to cultural output, allowing global audiences to appreciate Chinese craftsmanship and cultural depth [21]

汉长城遗址前，魏建军在央视的见证下谈及"长城"二字的分量："与长城同名是自豪、压力，更是'必须干好'的使命感，守造车品质，将中国汽车美誉形象弘 扬全球。" 在业内人士看来，魏建军亲自溯源"汉长城"遗迹，寻根品牌名字起源。这解决了"我们是谁，我们从哪里来"的根本问题。通过与文化遗产"古长城"绑定，长 城汽车不再是冰冷的工业产品，而是被赋予了历史使命感和文化传承者的角色，这将提升品牌的高度和厚度。 在听闻治沙人为治沙工程在艰苦的环境中坚守的故事，魏建军当场捐赠基金和长城炮用于治沙工作，表达守护敦煌文化的决心。 玉门关下，魏建军谈到中国汽车出海得着眼长远，不能有短期思维。长城汽车35年坚持长期思维，靠品质做海外市场，展现出中国品牌的担当。 敦煌自古便是中原与西域交通的必经之地，在丝绸之路的繁荣中扮演着关键角色。不到敦煌，不知中华文化的厚重与精彩。在这个充满历史与文化色彩的地 方，诞生了东西方文明交汇的璀璨，承载了古代中国经济繁荣的密码。 跨越千年，9月19日，长城汽车携手央视新闻《中国经济引力场》栏目，致敬敦煌文化，开启一段现代工业文明与千年文化遗产的对话，携手守护与传承华 夏文明的瑰宝。 此次，长城汽车董事长魏建 ...