Core Perspective - Great Wall Motors is integrating the spirit of Dunhuang culture into its brand identity, emphasizing a journey of cultural heritage and modern automotive innovation [1][3][9] Group 1: Cultural Resonance - Dunhuang, as the western terminus of the Great Wall, symbolizes over two millennia of cultural exchange and defense, resonating with Great Wall Motors' brand ethos of exploration and resilience [3] - The company's mission is driven by its name, which reflects both honor and responsibility, pushing it to innovate in core automotive technologies and achieve self-sufficiency in key components [3][8] Group 2: Aesthetic Revival - The "Dunhuang Green" color of the Tank 500 is inspired by the art of Mogao Caves, merging traditional aesthetics with modern automotive design [5][6] - This initiative not only revives ancient beauty but also pays tribute to cultural preservation efforts, as the company donated vehicles to local conservation workers [6] Group 3: Corporate Responsibility - The essence of Dunhuang's "ten-thousand-mile spirit" encompasses exploration, confidence, perseverance, transmission, and symbiosis, which Great Wall Motors aims to embody [8] - The company is committed to technological breakthroughs and a comprehensive self-reliant industrial layout, transitioning from being an automotive powerhouse to a strong global player [8] - Great Wall Motors emphasizes long-term commitment to quality and integrity, rejecting opportunism in the face of industry changes [8][9]

玉门关下，汉长城遗迹蜿蜒伸向大漠深处。长城汽车董事长魏建军凝视着这道穿越两千年的文明屏障，深有感触地说道："与长城同名是自豪、压力， 更是'必须干好'的使命感。" 9月，长城汽车携手央视新闻《中国经济引力场》栏目开启的敦煌寻根之旅，不仅是一次品牌精神的溯源，更是一场现代工业文明与千年文化遗产的深 度对话。从莫高窟壁画中萃取的 "敦煌绿"车漆，到守护文明的治沙行动，再到全球化布局中的文化输出，长城汽车正将敦煌文化中"探索、坚守、自信、传 承"的"万里精神"，转化为企业发展的核心动能。 从长城砖石到品牌基因的精神传承 敦煌，这座屹立于大漠深处的千年古城，曾是丝绸之路的咽喉要道，见证了东西方文明的交融与碰撞。莫高窟的壁画、汉长城的残垣、月牙泉的清波， 无一不诉说着中华文明的厚重与精彩。在这片土地上，一代代敦煌守护者以平凡之躯守护文明火种，他们的坚守不仅是对历史的承诺，更是中华民族精神的 生动写照：常书鸿，这位被誉为"敦煌守护神"的画家，放弃巴黎的优渥生活，回国守护莫高窟；段文杰，临摹敦煌壁画60年，用画笔记录千年之美；樊锦 诗，则以数字化技术让敦煌"永生"。三代人，一个使命，他们用生命守护文明，让敦煌成为中华文化的 ...

Core Viewpoint - Great Wall Motors has introduced the "Wanli Spirit," which emphasizes "exploration, perseverance, confidence, and inheritance," linking the company's 35-year development with the cultural heritage of Dunhuang, aiming to promote Chinese culture globally through the automotive industry [1][3][21] Group 1: Exploration - The "Wanli Spirit" embodies the essence of exploration, reflecting the historical significance of Dunhuang as a cultural hub along the Silk Road, and aligns with Great Wall Motors' commitment to technological and market breakthroughs [3][4] - Great Wall Motors has made significant advancements in energy and intelligence, such as the launch of the 4.0TV8 engine, which breaks foreign brands' monopolies in the high-end V8 engine market, and the Hi4 technology system that integrates core technologies for hybrid vehicles [8] - The company has successfully penetrated various markets with models like the Tank 300 and Tank 500 Hi4-T, leading the off-road segment, and the Haval H6, which has maintained over 100 months as the best-selling SUV in China [8][9] Group 2: Perseverance - The spirit of perseverance is reflected in Great Wall Motors' commitment to quality and long-termism, avoiding short-term profit pressures and focusing on maintaining a high-quality market share [10][13] - The company has invested nearly 10 billion in testing facilities to ensure product performance, including the establishment of advanced testing labs and a high-standard quality management system [13][15] - Great Wall Motors has consistently upheld its commitment to high-quality manufacturing, whether in the era of fuel vehicles or during the transition to new energy vehicles [15] Group 3: Confidence and Inheritance - Great Wall Motors aims to combine Chinese automotive technology with Dunhuang culture to reach global markets, establishing a comprehensive system for local research, development, production, and calibration in overseas markets [16][21] - The company's "ecological export" model emphasizes adapting products to local needs while incorporating Eastern design aesthetics, similar to Dunhuang's historical role as a cultural melting pot [16][21] - The initiative to promote Chinese culture through automotive design and branding activities reflects the company's commitment to cultural output, allowing global audiences to appreciate Chinese craftsmanship and cultural depth [21]

Group 1 - Longcheng Automobile collaborates with CCTV News to honor Dunhuang culture, initiating a dialogue between modern industrial civilization and ancient cultural heritage [2] - Chairman Wei Jianjun visits historical sites such as the Han Great Wall and Mogao Caves, emphasizing the connection between the brand and cultural heritage [4] - Wei expresses pride and responsibility in the brand's name, linking it to the historical significance of the Great Wall, which enhances the brand's cultural mission [6] Group 2 - Longcheng Automobile emphasizes long-term thinking in its overseas expansion strategy, focusing on quality to represent Chinese brands globally [8]