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2025国庆文娱消费报告:影演市场持续火热,假日“大屏化”成新趋势
Sou Hu Cai Jing· 2025-10-08 12:44
Group 1: Overall Trends - The entertainment market during the National Day holiday showed new consumption trends, with offline performances becoming more "downward" and "niche," particularly in lower-tier cities, where the number of performances increased by 34.1% [1][11] - Online viewing time on large screens increased by 23% year-on-year, with anime viewing time surging by 76%, becoming a new bonding experience for families during the holiday [1][12] Group 2: Box Office Performance - The National Day film market remained strong, with total box office revenue reaching 1.539 billion yuan in the first six days, led by films such as "The Volunteer Army: Blood and Peace" and "731," each surpassing 100 million yuan in box office [4][6] - The average ticket price during the holiday was 36.8 yuan, down from 40.4 yuan the previous year, making it more accessible for audiences [6] Group 3: Live Performance Market - The number of domestic performances from October 1 to 6 exceeded 3,100, with total audience attendance reaching 1.94 million, a year-on-year increase of 39.5% [8][9] - Sports events, music festivals, and concerts were the fastest-growing categories, with audience attendance increasing by 264%, 66.6%, and 39.7% respectively [9] Group 4: Regional Preferences - Different regions showed varying preferences for film genres, with lower-tier city audiences favoring "731," while first and second-tier city audiences preferred "The Starry Sky of the Three Kingdoms" and "The Sound of Thunder" [6] - The performance market is increasingly focusing on lower-tier cities, with significant growth in performance numbers and ticket sales, particularly in cities like Baoji and Ma'anshan [11] Group 5: Online Entertainment Consumption - Online entertainment consumption trends showed a shift towards large-screen viewing, with significant growth in categories like anime, documentaries, and sports events, with documentary viewing time increasing by over 40% [12][15] - The 30-39 age group emerged as the main demographic for "stay-at-home entertainment," with their viewing time increasing by 38.2% compared to the previous week [22]