东方美妆
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2025年第49周:美妆行业周度市场观察
艾瑞咨询· 2025-12-14 00:04
Group 1 - The beauty industry is focusing on deepening basic research and utilizing Eastern ingredients to define "Eastern beauty," with tea polyphenols being highlighted as a new whitening ingredient [3][4] - The beauty market is witnessing a shift towards cost-saving strategies among young consumers, emphasizing value for money and emotional satisfaction [5] - The apparel industry is adapting to high return rates and expensive online traffic by integrating online and offline channels, with brands like Uniqlo and KEIGAN opening high-end physical stores [6] Group 2 - The beauty sector is preparing for a potential IPO boom in 2025, with a supportive policy environment and a significant number of companies lining up for listings, although only a few have successfully gone public [8][9] - High-end beauty products are experiencing a resurgence, particularly in the Asia-Pacific market, with brands like SK-II and La Mer showing strong performance [10]