Group 1 - The article discusses the contrasting market positions of two brands: Mixue Ice City and Sam's Club, highlighting their cultural and consumer implications [1][4] - Mixue Ice City is characterized by its "mass line" approach, gaining consumer support even amid food safety controversies, exemplified by the slogan "Mixue doesn't mind I'm poor, I don't mind Mixue is dirty" [1][3] - Sam's Club is perceived as a symbol of the middle class, facing backlash from consumers when it stocked certain products, such as the Korean snack, which led to its removal from shelves [1][4] Group 2 - The article notes that Mixue Ice City has successfully positioned itself as an affordable option, with prices for drinks kept under 10 yuan, making it accessible to a broader audience [3] - Sam's Club is described as a place where consumers can find quality products at reasonable prices, with the membership fee of around 200 yuan seen as a practical investment for avoiding counterfeit goods [5][6] - The author observes that while Sam's Club is often associated with middle-class status, its offerings are more suited for larger families, suggesting a disconnect between the brand's image and its actual consumer base [5][6]