Group 1 - Letsvan's brand "奇梦岛" showcased three original IPs: WAKUKU, SIINONO, and "又梨" at the 2025 China International Service Trade Fair, attracting significant attention from both domestic and international audiences [1][2] - Multiple products sold out quickly within three days of the event, indicating a strong market demand for Chinese original trendy toys [1][2] - WAKUKU has consistently topped various live streaming sales charts, while SIINONO achieved sales of over 1.5 million yuan within three days of its launch, demonstrating the brand's effective IP incubation and operational capabilities [2][3] Group 2 - The success of 奇梦岛 at the trade fair reflects a rapid transformation in China's trendy toy industry from "manufacturing" to "creation," with products focusing on emotional content and cultural symbols becoming a new growth engine for service trade exports [2][3] - The brand aims to showcase China's original design capabilities and emotional resonance through trendy toys, positioning itself as a cultural dialogue platform [2]

Group 1 - The 2025 China International Service Trade Fair opened on September 10, showcasing the popular潮玩 brand Letsvan奇梦岛 and its original IPs such as WAKUKU and SIINONO, attracting significant audience interaction [1] - Letsvan奇梦岛 aims to create emotional value and cultural innovation through潮玩, hoping to present Chinese original潮玩 to a broader audience via the international platform of the trade fair [1] - The brand's immersive experience area at the Chaoyang District cultural tourism exhibition highlighted the innovative integration of core IPs with cultural, sports, tourism, and technology elements, with WAKUKU's collaboration with the China Open Tennis Tournament being a major attraction [1] Group 2 - The "又梨" national style princess series from Letsvan奇梦岛 was included in the "Beijing Gifts" recommended list, praised for its blend of traditional aesthetics and modern trends [2] - Letsvan奇梦岛 has launched several phenomenon-level IPs this year, showcasing strong IP incubation and commercialization capabilities, with SIINONO achieving sales of 1.5 million yuan within three days of launch [2] - The brand has begun its overseas expansion into Southeast Asia and North America, successfully hosting its first overseas pop-up event in Bangkok, validating the feasibility of its IP going global [2]

Core Viewpoint - The 2025 China International Service Trade Fair showcased the popular潮玩 brand Letsvan's original IPs, attracting significant attention and interaction from visitors, highlighting the brand's cultural innovation and emotional value [1][4]. Company Highlights - Letsvan's representative emphasized that潮玩 serves not only as collectibles but also as carriers of emotional value and cultural innovation, aiming to create impactful experiences and showcase Chinese creativity to a broader audience through the fair [4]. - The brand created an immersive experience area themed around "奇梦岛," featuring core IPs like WAKUKU and SIINONO, integrating elements of culture, sports, tourism, and technology [4]. - The "又梨" series, which blends traditional aesthetics with modern trends, was selected for the "Beijing Gifts" recommendation list, receiving positive feedback from international visitors [9]. Product Performance - Letsvan launched several successful IPs this year, including "又梨," "WAKUKU," and "SIINONO," demonstrating strong capabilities in IP incubation and commercialization [10]. - The new IP "SIINONO" achieved sales of 1.5 million yuan within three days of launch, with over 10,000 boxes sold in the first 10 minutes, setting a new sales record for new潮玩 products [13]. Market Expansion - Letsvan has begun its international expansion, entering Southeast Asia and North America, and successfully held its first overseas pop-up event in Bangkok, validating the feasibility of its IPs in international markets [13]. - The participation in the service trade fair not only showcased the innovative achievements of Chinese原创潮玩 but also highlighted the vibrant development of China's cultural and creative industries, providing new opportunities for the潮玩 sector to gain cultural confidence and enter global markets [13].