以下文章来源于FBIF食品饮料创新 ，作者FBIF FBIF食品饮料创新 . 深度，创新 在东南亚带火Labubu之后，韩国女团BLACKPINK成员又在全球范围内，带火了喜茶全球的三倍厚 抹。 7月21日， BLACKPINK成员 在Instagram发布日常照片，其中一张照片，让海外的喜茶进入了"爆 单"状态。 来源丨 FBIF食品 饮料创新 ( Foodinnovation) 作者丨Sage 编辑丨Panda 图源丨Midjourney 短短几天内，从伦敦到曼谷，从美国到加拿大，全球喜茶门店的订单量激增，甚至出现排队长龙。而 该成员晒出的这款三倍厚抹，成为各地喜茶门店最早处于售罄状态的单品，有喜茶店员在小红书发帖 表示："今天没有活动，也不是第一天上新，怎么一下子'一万个人'点啊？" Instagram发布的带喜茶图片 图片来源：Instagram 事实上，今年不少品牌扎堆上新抹茶新品。喜茶上新了多款抹茶茶饮；奈雪推出的径山抹茶茶饮收获 了300000+好评；茶百道浓抹系列的2款单品同样选择了径山抹茶；茉莉奶白也推出了春季抹茶花香 咸酪乳系列产品。现制茶饮外，好丽友在中国推出了清新抹茶味；伊刻活泉现泡茶 ...

Core Insights - BLACKPINK member's social media post has significantly boosted the global sales of HEYTEA's "Triple Thick Matcha" drink, leading to a surge in orders across various countries [1][5][10] - The matcha market is experiencing rapid growth, with various brands launching new matcha products, indicating a trend towards increased consumer interest in matcha beverages [3][4][13] Group 1: Impact of Social Media - The Instagram post by a BLACKPINK member led to a dramatic increase in orders for HEYTEA's "Triple Thick Matcha," with sales in Shanghai and Hangzhou rising over 500% the day after the post [8][10] - Global HEYTEA stores quickly responded to the surge in demand, with some locations running out of stock and others offering limited-time promotional activities [10][12] Group 2: Market Trends - The matcha market in the Asia-Pacific region accounted for 57.76% of the global market in 2023, with significant growth expected in China, Japan, the UK, and Germany [4][20] - Various brands, including Nayuki and Tea Baidao, have introduced new matcha products, reflecting a broader trend in the beverage industry towards matcha [3][13] Group 3: Regional Production and Branding - China has become the largest producer and consumer of matcha globally, surpassing Japan in both production and consumption [20][34] - Regions like Zhejiang, Guizhou, and Hubei are emerging as key players in the matcha industry, each with unique advantages and potential to become "China's Matcha Capital" [20][26][30] Group 4: Consumer Awareness and Cultural Perception - There is a growing awareness among consumers that matcha originated in China, particularly in regions like Jing Mountain, which is gaining recognition alongside traditional Japanese matcha [4][18][20] - The popularity of matcha products has sparked discussions about cultural appropriation, as many consumers associate matcha primarily with Japanese culture despite its Chinese roots [15][17]