以下文章来源于FBIF食品饮料创新 ，作者FBIF FBIF食品饮料创新 . 深度，创新 在东南亚带火Labubu之后，韩国女团BLACKPINK成员又在全球范围内，带火了喜茶全球的三倍厚 抹。 7月21日， BLACKPINK成员 在Instagram发布日常照片，其中一张照片，让海外的喜茶进入了"爆 单"状态。 来源丨 FBIF食品 饮料创新 ( Foodinnovation) 作者丨Sage 编辑丨Panda 图源丨Midjourney 短短几天内，从伦敦到曼谷，从美国到加拿大，全球喜茶门店的订单量激增，甚至出现排队长龙。而 该成员晒出的这款三倍厚抹，成为各地喜茶门店最早处于售罄状态的单品，有喜茶店员在小红书发帖 表示："今天没有活动，也不是第一天上新，怎么一下子'一万个人'点啊？" Instagram发布的带喜茶图片 图片来源：Instagram 事实上，今年不少品牌扎堆上新抹茶新品。喜茶上新了多款抹茶茶饮；奈雪推出的径山抹茶茶饮收获 了300000+好评；茶百道浓抹系列的2款单品同样选择了径山抹茶；茉莉奶白也推出了春季抹茶花香 咸酪乳系列产品。现制茶饮外，好丽友在中国推出了清新抹茶味；伊刻活泉现泡茶 ...

Core Insights - The Chinese matcha industry is at a critical turning point, with increasing global demand and opportunities for growth [1][10] - Matcha is gaining popularity among younger generations in Europe and America, being recognized as a "superfood" [1][10] - Chinese matcha production has surpassed Japan, with expectations to produce over 5,000 tons by 2025, making China the largest producer and consumer of matcha globally [10][11] Industry Trends - Major tea brands in China, such as Heytea and Nayuki, have launched new matcha products, emphasizing their Chinese origins [2][4] - The rise of matcha products in the beverage and dessert sectors reflects a shift in consumer preferences towards this flavor [4][11] - The matcha market is seeing a surge in product innovation, with various brands creating unique offerings to attract consumers [4][10] Production and Supply Chain - The production of high-quality matcha requires a complex supply chain, including specific cultivation and processing methods [6][7] - Key players like Guizhou Guicha Group and Zhejiang Tea Group are leading the establishment of matcha production bases in China [7][9] - The production process involves multiple steps, including shading, harvesting, and low-temperature grinding to preserve nutrients [6][9] Market Dynamics - The global demand for matcha is strong, with significant price increases observed in auction markets [12][14] - Matcha is positioned as a competitor to coffee and chocolate, with potential for capturing market share in these established sectors [12][15] - The Chinese market's unique preferences may allow for the development of matcha products that cater specifically to local tastes [10][19] Future Outlook - The combination of local production capabilities and a large consumer base positions the Chinese matcha industry for significant growth [10][19] - Companies are encouraged to leverage their advantages in production and market access to create popular consumer products [19] - The industry is at a pivotal moment, with the potential for rapid expansion and innovation in matcha offerings [1][11]