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径山抹茶鲜牛乳冰淇淋
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钟薛高“种树”,认养一头牛“乘凉”
3 6 Ke· 2025-12-30 02:50
12月中旬,认养一头牛发布了2026年的冰淇淋新品,推出清洁配方系列、鲜牛乳系列、冰爽系列、迷你分享装等冰淇淋新品。 2024年3月,认养一头牛首次推出"儿童冰淇淋"系列产品,后陆续发布了牛乳冰淇淋、分享装的大容量产品等。近两年来,认养一头牛在冰淇淋业务上逐 渐加码,其上市的产品也取得了不错的业绩表现。 2025年12月,认养一头牛发布的冰淇淋新品系列产品 1、蝴蝶效应和一家公司的消失 今年8月,其钟薛高在其微信公众号和小红书账号中发了两条关于判决书的内容,称这场恶意剪辑的官司,打了整整4年,如今拿到了得来不易的判决书。 所有舆论的起点,那句"爱买不买",最终判决是恶意剪辑,而并非创始人林盛对消费者的喊话。 据公开信息,认养一头牛儿童冰淇淋自2024年4月上市至今销售已突破1000万杯。其他冰淇淋产品,比如径山抹茶鲜牛乳冰淇淋上市一周就卖出14万支, 荔枝冰淇淋借助《长安的荔枝》影视内容热度,上市一个月也达到百万支的出库量。 如果把时间拨回到三年前,彼时冰淇淋行业的新品牌代表还是钟薛高,凭借超强的营销能力,开创式的产品,到今天仍然是很多追求品质冰淇淋消费者 的"白月光"。 无形之中,钟薛高为后来其他冰淇淋品牌 ...
余杭携手庆元 深化“平台+产业”合作
Hang Zhou Ri Bao· 2025-08-22 02:27
Group 1 - The core viewpoint of the news is the collaboration between Yuhang District and Qingyuan County to enhance regional economic development through a "platform + industry" model, focusing on leveraging digital economy advantages and ecological industry foundations [1][2] - A cooperation agreement was signed between the market regulatory departments of both regions, establishing a framework for ongoing industrial exchange and collaboration [1] - Yuhang's platform enterprises, such as Taotian Group and Yaowang Technology, are set to assist Qingyuan's specialty agricultural products in expanding market reach and brand recognition [1] Group 2 - Yuhang District has developed a "1+3+N" collaborative work system to support local industry upgrades, which includes a comprehensive plan, three main online pathways, and various integration models [2] - Successful case studies include the collaboration between Zhejiang Luotuo Jiayu Organic Food Co. and the brand "Renyang Yitou Niu," which resulted in over 11 million yuan in sales for their "Jingshan Matcha" fresh milk ice cream [2] - The initiative aims to transform ecological and resource advantages into significant development benefits, contributing to coordinated development in the Yangtze River Delta region [2]
喜茶爆单,抹茶“杀疯”,中国抹茶会是下一个Labubu吗?
3 6 Ke· 2025-08-01 02:34
Core Insights - BLACKPINK member's social media post has significantly boosted the global sales of HEYTEA's "Triple Thick Matcha" drink, leading to a surge in orders across various countries [1][5][10] - The matcha market is experiencing rapid growth, with various brands launching new matcha products, indicating a trend towards increased consumer interest in matcha beverages [3][4][13] Group 1: Impact of Social Media - The Instagram post by a BLACKPINK member led to a dramatic increase in orders for HEYTEA's "Triple Thick Matcha," with sales in Shanghai and Hangzhou rising over 500% the day after the post [8][10] - Global HEYTEA stores quickly responded to the surge in demand, with some locations running out of stock and others offering limited-time promotional activities [10][12] Group 2: Market Trends - The matcha market in the Asia-Pacific region accounted for 57.76% of the global market in 2023, with significant growth expected in China, Japan, the UK, and Germany [4][20] - Various brands, including Nayuki and Tea Baidao, have introduced new matcha products, reflecting a broader trend in the beverage industry towards matcha [3][13] Group 3: Regional Production and Branding - China has become the largest producer and consumer of matcha globally, surpassing Japan in both production and consumption [20][34] - Regions like Zhejiang, Guizhou, and Hubei are emerging as key players in the matcha industry, each with unique advantages and potential to become "China's Matcha Capital" [20][26][30] Group 4: Consumer Awareness and Cultural Perception - There is a growing awareness among consumers that matcha originated in China, particularly in regions like Jing Mountain, which is gaining recognition alongside traditional Japanese matcha [4][18][20] - The popularity of matcha products has sparked discussions about cultural appropriation, as many consumers associate matcha primarily with Japanese culture despite its Chinese roots [15][17]