中国智造全球化
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智者勇进 接续奋进新江苏 | 从南京驶出的长安马自达EZ-60被央视认证为“全球好车”
Yang Zi Wan Bao Wang· 2025-12-18 15:20
冬日南京,活力满满。位于江宁区的长安马自达南京超级工厂,一款款全球标准、全球品质的新车正从这里驶向五湖四海。作为马自达全球新能源整车出 口中心,南京工厂以"合资智造+全球标准"的融合实力,不仅为"中国制造2025"增添了生动注脚,更为EZ-60的全球竞争力奠定了坚实基础。 10月中旬,央视财经节目《超级生产线》来宁探访南京工厂四大车间,全方位解码长安马自达EZ-60的全球级安全标准与品质基因。11月11日,央视《"第 一发布》栏目迎来首个汽车品牌发布会:一款全球好车的质电之夜——EZ-60和他的朋友们,这场承载"中国智造全球化"叙事的盛会,不仅以硬核实力解 答了"长安马自达为何能成为首个登上央视演播大厅的汽车品牌",更让"央视认证全球好车"成为EZ-60叩响全球市场的关键砝码。 EZ-60的充电速度从30%到80%只需要15分钟,在高速服务区,下车喝杯咖啡、上个洗手间的功夫就能充好电。我们的目标就是让充电成为生活中最短的 拖延。 梧桐车联曹斌:"智能"要做到真正的省心与安全 在央视这个承载国家级公信力与行业高度的平台上,长安马自达汽车销售分公司执行副总经理吴旭曦向全球发布新能源全球车趋势;EZ-60的"朋友 ...
央视“第一发布”车企首秀 全球好车长安马自达EZ-60高朋满座
Yang Zi Wan Bao Wang· 2025-11-12 08:12
Core Viewpoint - Changan Mazda's global strategic electric SUV MAZDA EZ-60 was launched at a dedicated event on the CCTV platform, marking a significant step in the company's globalization and commitment to quality in the automotive industry [1][5][23] Group 1: Product Launch and Features - The MAZDA EZ-60 is positioned as a "global good car" and aims to embody five core dimensions: user experience, safety, intelligent empowerment, driving pleasure, and long-term quality commitment [3][21] - The vehicle has achieved a high-strength steel body that meets the China-Europe five-star safety standards, with 86.5% of its body made from high-strength steel [7][21] - EZ-60's charging capability allows it to charge from 30% to 80% in just 15 minutes, enhancing user convenience [12] Group 2: Strategic Partnerships and Collaborations - Changan Mazda collaborates with top Chinese supply chain partners, including Baosteel and iFlytek, to create a co-creation model that supports high-quality development in the new energy vehicle sector [7][21] - The partnership with CCTV is seen as a strategic alignment that enhances the credibility and global reach of Changan Mazda's products [5][21] Group 3: Market Positioning and Industry Impact - The launch of EZ-60 is viewed as a declaration of Changan Mazda's commitment to the new energy vehicle era, positioning the company as a trendsetter in the industry [9][21] - The event serves as a platform to establish new standards for global electric vehicles, promoting a shift from scale leadership to standard leadership in the Chinese new energy vehicle industry [21][23] - The backing of a national-level platform like CCTV provides a significant quality assurance to consumers, addressing concerns about battery safety and reliability [21][23]
东鹏饮料布局海南自贸港,开启中国智造东南亚市场新征程
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-08-08 08:45
Core Viewpoint - The establishment of the Hainan Free Trade Port serves as a strategic launchpad for Chinese companies like Dongpeng Beverage to expand globally, with a focus on intelligent manufacturing and supply chain efficiency [1][2][3] Group 1: Strategic Layout - Dongpeng Beverage plans to invest 1.2 billion yuan in an intelligent production base in Haikou, expected to be operational by 2027, marking a significant step in its global strategy [1][2] - The new facility is designed to be a benchmark for intelligent production, a regional supply chain hub, and a platform for global expansion [2][3] Group 2: Efficiency and Cost Reduction - The Hainan base will incorporate fully automated production lines and digital management systems, addressing industry pain points of high energy consumption and low responsiveness [3] - Once operational, the facility is projected to generate an annual output value exceeding 850 million yuan, alleviating supply pressures and significantly reducing unit energy consumption and logistics costs [3] Group 3: Policy Advantages - Hainan's Free Trade Port policies, including zero tariffs and tax exemptions for processing and value-added exports, provide Dongpeng Beverage with cost advantages for raw material imports and market expansion [3][5] - The strategic location of Hainan as a geographical center for RCEP member countries enhances supply chain efficiency through improved logistics networks [4] Group 4: Ecosystem Development - The establishment of the Hainan base is expected to stimulate regional industrial ecosystem vitality, attracting more upstream and downstream enterprises to the area [3][5] - The collaboration among businesses in Hainan is evolving from mere aggregation to an ecosystem of mutual growth [3] Group 5: Globalization and Risk Management - Dongpeng Beverage's strategy reflects a broader trend of Chinese companies exploring globalization pathways amid traditional trade barriers [6][7] - The Hainan base allows for flexible production and market access, enabling products to be sold domestically or exported to Southeast Asia and beyond, thus creating a resilient operational model [7] Group 6: Long-term Vision - The Hainan initiative represents a significant test of China's manufacturing capabilities on a global scale, showcasing the potential for Chinese brands to transition from product exporters to standard bearers in international markets [7][8] - Dongpeng Beverage aims to integrate local advantages with international standards, enhancing its competitive edge in the global market [7][8]